BrandBuzz
P N Gadgil and Sons Welcomes Sonali Bendre As Brand Ambassador
Iconic Actor To Lead Brand’s Flagship Campaign, Launched On 8th May. Campaign Celebrates The Timeless Bond Between Women, Gold, and Grace
P. N. Gadgil & Sons (PNGS), one of India’s most trusted jewellery brands with over 192+ years of legacy, today announced the appointment of celebrated actor Sonali Bendre as its Brand Ambassador. The campaign launched on 8th May 2026, with Sonali as the face of PNGS’s main brand identity — featuring the Mangalsutra, traditional jewellery collections, and the brand’s enduring promise of jewellery as heirloom, not merely adornment.
A Meeting of Legacies
The partnership is rooted in a rare alignment of values. Sonali Bendre is one of India’s most enduring cultural figures — an actor who rose to iconic status in the 1990s and 2000s, and who has since earned equal admiration for her resilience, authenticity, and grace. Her personal journey through adversity, faced with quiet courage, has made her a symbol of strength for generations of Indian women. As a mother deeply rooted in her Indian identity, she is a natural and powerful fit for a brand that has stood beside Indian families at their most meaningful moments for over 192+ years. For PNGS, she is not just a celebrity endorser — she is a cultural mirror. The Mangalsutra she wears in the campaign is not a prop; it is a statement about the women PNGS has always served and celebrated.
192 Years of Gold, Trust, and Heritage
Founded in 1832 in Sangli, Maharashtra, PNGS has grown from a family workshop to a pan-India retail presence synonymous with hallmarked gold, BIS-certified craftsmanship, and deep cultural heritage. The brand’s promise has always been gold that carries meaning — pieces designed for the milestones they mark, weddings, namakaran ceremonies, anniversaries, and the quiet devotion that defines the relationship between Indian women and their jewellery. The campaign that launched on 8th May extends that promise to a new generation — speaking to the woman who is both rooted and aspirational, who values her heritage without being bound by it.
Aditya Modak, CFO and COO, P N Gadgil and Sons, said:
“At PNGS, every piece of jewellery we create carries the weight of trust — trust built over 192+ years with millions of Indian families. Welcoming Sonali Bendre as our Brand Ambassador is a natural extension of that promise. She embodies the grace, strength, and cultural pride that define the women who wear our jewellery. This partnership is not just a campaign — it is a conversation we are beginning with a new generation of PNGS women, and we could not have found a more authentic voice to lead it.”
Sonali Bendre added:
“Jewellery, for Indian women, has never just been about adornment — it is about identity, memory, and love passed down through generations. P N Gadgil and Sons understands this at a cellular level, and that is what drew me to this partnership. Wearing PNGS jewellery is not a role I am playing — it is a reflection of who I am and what I believe in. I am honoured to be the face of a brand that has been woven into the fabric of so many Indian families’ stories over centuries.”
BrandBuzz
KISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
The Collection Features 62 Natural Diamond Jewellery Designs Across Rings, Earrings, Pendants, Necklaces and Men’s Rings In 14KT and 18KT Gold
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has announced the launch of its Vienna Collection ahead of the upcoming wedding season. Comprising 62 natural diamond jewellery designs, the collection caters to occasions including engagements, weddings, anniversaries and gifting, as well as self-purchase.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose and white gold variants. The 14KT range has an average selling price of Rs 93,927, while the 18KT range has an average selling price of Rs 1,07,969, offering customers a choice across price points within KISNA’s premium natural diamond jewellery portfolio.
Inspired by graceful European flower vines, the Vienna Collection translates floral forms into contemporary jewellery. Innovative craftsmanship and diamond settings are designed to enhance the brilliance and visual presence of each diamond, bringing the collection’s proposition, “Where Bigger Diamonds Bloom,” to life.
The Vienna Collection includes 15 rings, 18 earrings, 19 pendants, 4 necklaces and 6 men’s rings. The collection also features coordinated pendant and necklace sets. Designed for modern brides and luxury consumers, the range brings together floral, vine-inspired, contemporary and timeless design elements, reflecting a modern, elegant and aspirational aesthetic.
Commenting on the launch, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“Jewellery continues to hold deep significance across every stage of a wedding journey, from engagements and bridal celebrations to gifting and milestone moments beyond. With the Vienna Collection, we have brought together contemporary design, natural diamond brilliance and versatility across categories to address these evolving occasions.
The availability across 14KT and 18KT gold further enables customers to choose pieces that reflect their individual style and preferences, while strengthening KISNA’s commitment to making thoughtfully designed diamond jewellery relevant across moments and generations.”
Affordable and accessible diamond jewellery remains central to KISNA’s offering, while the brand continues to expand its portfolio for affluent customers, particularly across Tier 2 and Tier 3 cities. Customers can avail the Vienna Collection across KISNA’s network of more than 150 exclusive showrooms in India and through its official website, www.kisna.com.
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