DiamondBuzz
Orra Unveils New Store in Gurugram with Exclusive Launch Event and Customer Celebration
Orra, the renowned jewellery brand, has further strengthened its presence in the national capital region with the opening of its second store in Gurugram at Good Earth Sixty9.

“We believe in creating meaningful connections with our customers by offering more than just exceptional jewellery,” said Dipu Mehta, Managing Director of Orra. “The launch of our second store in Gurugram celebrates our commitment to providing personalized, memorable experiences for our customers.”
The new store is Orra’s twelfth in the NCR and features a variety of diamond collections, including the ‘Aekta’ Wedding Collection, the minimalistic ‘Astra Collection’ of necklace sets, the everyday ‘Solis Collection,’ and the patented ‘Crown Star Solitaire Collection.’ The store’s launch event included a high-tea gathering designed to bring together customers and jewellery enthusiasts for an afternoon of conversation and discovery.
During the event, digital creator and influencer Payall Gupta engaged with attendees, sharing her expert insights on fine jewellery and styling. Guests also had the opportunity to explore Orra’s exquisite collections and learn more about the brand’s offerings. In addition, Orra introduced an interactive DIY candle-making workshop, allowing attendees to craft their own scented candles and enjoy a creative hands-on experience.
In celebration of the new store, Orra launched an exclusive promotion featuring up to 25% off on diamond values, zero-interest EMI options, and 100% exchange value on old gold jewellery. This event highlights Orra’s strategy of using in-store experiences to build deeper customer connections and increase foot traffic.
DiamondBuzz
Global Diamond Market Showed Mixed Trends In March As The Middle East Conflict Escalates
How Scarcity In Large Stones and Geopolitical Shifting Are Redefining Luxury Value
The global diamond industry continues to navigate a multifaceted landscape as the second quarter approaches. While geopolitical shifts and evolving supply chains have introduced new pressures, the market remains defined by a clear divergence in demand—favoring high-carat rarity and strategic retail consolidation.
The escalation of conflict in the Middle East during February 2026 has reverberated through major trading hubs. Iranian missile strikes created temporary disruptions in Israel and Dubai, traditionally the heartbeat of the rough diamond trade. In response, rough tender houses have demonstrated remarkable agility, relocating sales to maintain liquidity.
Despite these logistical hurdles, the industry’s infrastructure remains resilient, though Indian manufacturers continue to monitor access to rough supply closely as tender locations shift.
The RapNet Diamond Index (RAPI™) for March underscores a market divided by size and scarcity. While the “big stone” luxury segment remains robust, smaller goods are facing a period of price correction.
The March performance metrics reveal a period of strategic recalibration across the diamond market, characterized by a clear correlation between stone size and price volatility. Smaller categories faced the most pronounced headwinds, with 0.50-carat stones undergoing a significant 3.5% adjustment and 0.30-carat goods softening by 1.1%. Mid-range 1-carat diamonds continued a gradual correction with a 1.7% decline, reflecting a broader trend of cautious buying in the commercial segment.
In contrast, the high-end 3-carat category demonstrated remarkable resilience, slipping only 0.5% to remain relatively stable—a testament to the enduring appeal and scarcity of larger, investment-grade stones amidst shifting global dynamics.
Conversely, 2-carat stones and above are witnessing a supply-side squeeze. Long fancy shapes are experiencing heightened desirability, and New York wholesalers report a steady flow of retail orders for high-end, investment-grade diamonds.
At the source, De Beers is signaling a more exclusive approach to the market. Following its March sight—where prices for 5-carat rough and above reportedly increased—the miner announced a reduction in its sightholder base. For the contract period beginning July 1, the list will shrink by 20–25 clients, ensuring that supply is concentrated among the most strategically aligned partners.
In the retail sector, Signet Jewelers closed its fiscal year with a strong performance, reporting $6.81 billion in sales (a 1.6% year-on-year increase). This financial health is paired with a strategic rebranding: the integration of the James Allen platform into Blue Nile. This move signals a renewed commitment to the natural diamond sector, positioning Blue Nile as a premier destination for consumers seeking authentic, timeless luxury.
While the reduction of US tariffs on Indian goods to 10% provides some relief, the industry remains vigilant. As we move further into 2026, the focus for global players will undoubtedly remain on securing high-quality rough and catering to the unwavering demand for the market’s most significant, large-scale stones.
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