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Orra Unveils New Store in Gurugram with Exclusive Launch Event and Customer Celebration

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Orra, the renowned jewellery brand, has further strengthened its presence in the national capital region with the opening of its second store in Gurugram at Good Earth Sixty9.

“We believe in creating meaningful connections with our customers by offering more than just exceptional jewellery,” said Dipu Mehta, Managing Director of Orra. “The launch of our second store in Gurugram celebrates our commitment to providing personalized, memorable experiences for our customers.”

The new store is Orra’s twelfth in the NCR and features a variety of diamond collections, including the ‘Aekta’ Wedding Collection, the minimalistic ‘Astra Collection’ of necklace sets, the everyday ‘Solis Collection,’ and the patented ‘Crown Star Solitaire Collection.’ The store’s launch event included a high-tea gathering designed to bring together customers and jewellery enthusiasts for an afternoon of conversation and discovery.

During the event, digital creator and influencer Payall Gupta engaged with attendees, sharing her expert insights on fine jewellery and styling. Guests also had the opportunity to explore Orra’s exquisite collections and learn more about the brand’s offerings. In addition, Orra introduced an interactive DIY candle-making workshop, allowing attendees to craft their own scented candles and enjoy a creative hands-on experience.

In celebration of the new store, Orra launched an exclusive promotion featuring up to 25% off on diamond values, zero-interest EMI options, and 100% exchange value on old gold jewellery. This event highlights Orra’s strategy of using in-store experiences to build deeper customer connections and increase foot traffic.

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DiamondBuzz

Richemont and Signet Jewelers Could Join Global Diamond Consortium In Bid For De Beers

Richemont, Signet Would Connect The Consortium To Key Global Growth Vectors Spanning Luxury High Jewelry and Mass-Market Retail.

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The Global Diamond Consortium (GDC)

Richemont and Signet Jewelers are reported to be in talks about joining the Global Diamond Consortium (GDC), the preferred bidder for De Beers according to a Bloomberg News report.

​GDC was selected in July 2026 as one of Anglo American’s preferred bidders for De Beers as part of Anglo American’s ongoing corporate restructuring. 

​The potential inclusion of Richemont—owner of luxury Maisons including Cartier and Van Cleef & Arpels—and Signet Jewelers—the world’s largest retailer of diamond jewelry, operating brands such as Kay Jewelers, Zales, and Jared—would connect the consortium to key global growth vectors spanning luxury high jewelry and mass-market retail. 

​Strengthening the Natural Diamond Ecosystem: Participation by major luxury brands and global retail leaders reinforces commitment across the entire value chain—from responsible mining and manufacturing to consumer engagement. 

​Balanced Governance Structure: Discussions center on potential minority equity positions that would support long-term category growth while maintaining appropriate separation between ownership and commercial strategy.

​Broad Stakeholder Participation: The consortium continues to advance talks with host governments, including discussions with the Government of Botswana regarding a potential increase in its equity share in De Beers from 15% to approximately 25%, alongside participation from private investors and southern African host nations. 

​​Discussions between GDC, Richemont, Signet, and participating government stakeholders remain ongoing. Terms of any potential participation, including the size of equity interests, have not been finalized and remain subject to regulatory approvals and definitive documentation. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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