DiamondBuzz
Orra Unveils New Store in Gurugram with Exclusive Launch Event and Customer Celebration
Orra, the renowned jewellery brand, has further strengthened its presence in the national capital region with the opening of its second store in Gurugram at Good Earth Sixty9.
“We believe in creating meaningful connections with our customers by offering more than just exceptional jewellery,” said Dipu Mehta, Managing Director of Orra. “The launch of our second store in Gurugram celebrates our commitment to providing personalized, memorable experiences for our customers.”
The new store is Orra’s twelfth in the NCR and features a variety of diamond collections, including the ‘Aekta’ Wedding Collection, the minimalistic ‘Astra Collection’ of necklace sets, the everyday ‘Solis Collection,’ and the patented ‘Crown Star Solitaire Collection.’ The store’s launch event included a high-tea gathering designed to bring together customers and jewellery enthusiasts for an afternoon of conversation and discovery.
During the event, digital creator and influencer Payall Gupta engaged with attendees, sharing her expert insights on fine jewellery and styling. Guests also had the opportunity to explore Orra’s exquisite collections and learn more about the brand’s offerings. In addition, Orra introduced an interactive DIY candle-making workshop, allowing attendees to craft their own scented candles and enjoy a creative hands-on experience.
In celebration of the new store, Orra launched an exclusive promotion featuring up to 25% off on diamond values, zero-interest EMI options, and 100% exchange value on old gold jewellery. This event highlights Orra’s strategy of using in-store experiences to build deeper customer connections and increase foot traffic.
DiamondBuzz
CVD Synthetic Fashioned To Imitate A Rough Natural Diamond
The Near-Colorless Stone Is Believed To Be The First Time Creators Of A Synthetic Chemical Vapor Deposition (CVD) Diamond Have Shaped It To Resemble A Rough Diamond
The 6.87-carat near-colorless CVD diamond was shaped to resemble a natural rough octahedral crystal but showed distinct synthetic features under microscopic and spectroscopic analysis.GIA’s tests confirmed the stone’s synthetic origin, noting polishing marks, facet junction roughness, and luminescence patterns inconsistent with natural diamonds.
No evidence currently suggests widespread substitution of synthetics for rough natural diamonds, but existing detection tools could be adapted if such cases increase.
The near-colorless stone is believed to be the first time creators of a synthetic chemical vapor deposition (CVD) diamond have shaped it to resemble a rough diamond, according to an article in the spring issue of the institute’s Gems & Gemology quarterly journal.
Upon investigation with the use of raman spectroscopy, the results confirmed that the material was a diamond, with its near-octahedral shape similar to that of a natural rough crystal. Further analysis showed that it was not a true octahedron, as only one set of opposing faces was parallel. Microscopic observation under differential interference contrast revealed extremely flat faces marked mainly by parallel polishing lines, unlike the growth steps and trigons typically seen on natural octahedral faces. The facet junctions were extremely rough, possibly due to measures taken to improve the color, after which the main faces appear to have been repolished, the institute explained.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.