Orra, the renowned jewellery brand, has further strengthened its presence in the national capital region with the opening of its second store in Gurugram at Good Earth Sixty9.

“We believe in creating meaningful connections with our customers by offering more than just exceptional jewellery,” said Dipu Mehta, Managing Director of Orra. “The launch of our second store in Gurugram celebrates our commitment to providing personalized, memorable experiences for our customers.”

The new store is Orra’s twelfth in the NCR and features a variety of diamond collections, including the ‘Aekta’ Wedding Collection, the minimalistic ‘Astra Collection’ of necklace sets, the everyday ‘Solis Collection,’ and the patented ‘Crown Star Solitaire Collection.’ The store’s launch event included a high-tea gathering designed to bring together customers and jewellery enthusiasts for an afternoon of conversation and discovery.

During the event, digital creator and influencer Payall Gupta engaged with attendees, sharing her expert insights on fine jewellery and styling. Guests also had the opportunity to explore Orra’s exquisite collections and learn more about the brand’s offerings. In addition, Orra introduced an interactive DIY candle-making workshop, allowing attendees to craft their own scented candles and enjoy a creative hands-on experience.

In celebration of the new store, Orra launched an exclusive promotion featuring up to 25% off on diamond values, zero-interest EMI options, and 100% exchange value on old gold jewellery. This event highlights Orra’s strategy of using in-store experiences to build deeper customer connections and increase foot traffic.