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OROAREZZO opens today;  370 exhibitors participating, over 400 foreign buyers expected

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The 44th edition of Oroarezzo opens tomorrow, Saturday 10. The Italian Exhibition Group event, held at Arezzo Fiere e Congressi, Arezzo – Italy, will host and showcase the best of made-in-Italy gold and jewelry production until Tuesday, May 13.


The opening ceremony of Oroarezzo 2025 will begin at 11:30 am in the Auditorium with institutional greetings from Maurizio Ermeti, president of Italian Exhibition Group, Alessandro Ghinelli, Mayor of Arezzo, Alessandro Polcri, President of the Province, Massimo Guasconi, president of Arezzo-Siena Chamber of Commerce, and Ferrer Vannetti, president of Arezzo Fiere e Congressi, introduced by Maurizio Amoroso, deputy director of Mediaset’s Allnews. This will be followed by speeches from the Minister of the Interior, Matteo PiantedosiMaurizio Forte, Head of Export of Italian Trade Agency, Luca Parrini representing the gold and jewelry industry’s trade associations, and Giordana Giordini representing Confindustria Federorafi Nazionale. Eugenio Giani, president of the Tuscany Region, has also been invited.


Oroarezzo is manufacturing and design, technologies for the supply chain, precious and semi-precious stones, components and semi-finished products, packaging and a vast cash & carry area for retail jewelers. With over 370 exhibitors, of which 84% are made in Italy and 16% from abroad, and about 400 foreign buyers hosted thanks to collaboration with the Italian Trade Agency (ITA), IEG has created correspondence between the foreign markets of reference and the manufacturing districts, starting with the “home” team. The hosted buyers come from 60 countries, with greater percentages from the UAE, Egypt, Colombia, Argentina, Lebanon, Romania and Hong Kong. The buyer contingent from the U.S. has increased 30% this year compared to 2024. As for where Italian companies come from, 42% will be from Tuscany. Other regions represented are: Veneto, Lombardy, Piedmont and Campania.


In recent years, IEG has extended the range of events and conferences for Oroarezzo’s professional community. This edition’s calendar will include economic scenarios organized by Club degli Orafi with Intesa Sanpaolo’s Research Department, Federpreziosi

Confcommercio’s Observatory, and the Italian Trade Agency. The second edition of the Precious Fashion event will bring developments and technologies between the jewelry and metal fashion accessory supply chains closer (updated program on the event’s homepage) in collaboration with AFEMO, the Italian Association of Jewelry Machinery Manufacturers.


In addition to the iconic Première competition (34th edition), inspired by art director Beppe Angiolini, with 60 participating companies. The “Talents” category introduced last year showcases the projects of the students from local goldsmith schools. Oroarezzo guests will also have the honor of seeing Giacomo Puccini’s “Gianni Schicchi” on stage at the Petrarca Theater, an event promoted by IEG, Arezzo City Council and the Guido d’Arezzo Foundation. The stage costumes will be embellished with jewelry from several of Federorafi Confindustria’s member companies.

In 2024, Arezzo confirmed its position as Italy’s leading district for gold, silver and jewelry exports. According to ISTAT data processed by Federorafi Confindustria, in the period January-December last year, Arezzo’s jewelry exports were worth 7.7 bn with +119% more than 2023. The district alone is worth 48% of all domestic jewelry exports.


Arezzo manufacturing’s main destination markets in terms of volume are: Turkey with 4.733 bn (+523%), United Arab Emirates with 739 m (+7.9%), United States with 501.7 m (+6.5%), France with 262.9 m (+9.7%) and Hong Kong with 201.4 m (-14.4%). Domestic exports in the January-December 2024 period showed a double-digit increase: +41.4%, amounting to just over 15.5 billion euros, of which 13.7 billion generated by wearable gold jewelry alone (+48.7%), and 893 m (+0.6%) by wearable silver jewelry. The trade balance of all wearable jewelry rose to 12.7 billion euros.


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DiamondBuzz

De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India

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De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.

We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance)  to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Kirit bhansali

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.

By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”

The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:

  • Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
  • Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
  • Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
  • Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.

As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.

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