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OROAREZZO: a jewel is the ”mirror of time” in the Première competition

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jewellery: bright materials, crystals, stones, textures. Iridescent elements that master goldsmiths shape into reflections of emotions, personality and style. This is how the 34th edition of Première sees jewellery: contemporary design combined with the heritage of made-in-Italy jewellery tradition, objects that change with the body’s movements. The contest at Oroarezzo, the show organised by Italian Exhibition Group scheduled to take place from 10th to 13th May at Arezzo Fiere e Congressi in the Italian city of Arezzo – Tuscany, celebrates the productive and creative excellence of Made in Italy in the gold, silver and jewellery sector. The unique items manufactured by the companies taking part in the competition will be displayed in two large showcases at the centre of the “Chimera” hall during the days of the event. The theme of the 2025 edition is “mirror of time” . Third edition for the “Talents” category specifically for young students from Italian goldsmith schools and designers under 30.

Time is an ever-changing reflection» says Beppe Angiolini , Art Director of Oroarezzo and chairman of the jury, «and jewellery becomes its witness. Every reflection contains an emotion, every light tells a story where jewellery not only shines, but also expresses an infinite beauty that multiplies in every mirror. A glamorous theme that plays on the contrast between fashion and the lustre of reflections. A theme on the art of reflection, exploring how jewellery not only “reflects” light, but also emotions, personality and style. The concept of “mirror of time” is based on the idea that jewellery is not just a precious object but also a memory keeper. Each reflection is a fragment of life».

Première welcomes visitors to Oroarezzo in the true sense of the word», says Matteo Farsura , manager in charge of IEG’s Jewellery & Fashion division, «with all the creativity of Italian goldsmithing. The exhibiting companies’ fondness for the competition is proof of the deep bond between the event and its manufacturing district. And it is also the crowning glory of a complete offer that can be found in the halls of Arezzo Fiere e Congressi: from white label production to machinery and packaging, at Oroarezzo the market can customise objects and collections, counting on made-in-Italy goldsmithing’s ability to unite quality and creativity. Like the unique pieces of Première. Our “Talents” category encourages young aspiring designers, putting them in contact with the business world: the winner will see his project produced in time for the Italian Jewellery Summit in December, thanks to collaboration with local partner companies»

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Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

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Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.

“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.

The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces.  This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”

Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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