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OROAREZZO 2024: 14% spike in foreign visitors, overall growth up by 5% compared to last year

 Edition number 43 of Oroarezzo closed today with +14% foreign visitors at Arezzo Fiere e Congressi and +5% overall attendance compared to last year’s edition. Italy in constant growth at 4%.

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 Edition number 43 of Oroarezzo closed today with +14% foreign visitors at Arezzo Fiere e Congressi and +5% overall attendance compared to last year’s edition. Italy in constant growth at 4%.
In 2023, Oroarezzo saw the start of a recovery with an overall +40% in attendance rewarding the event project that Italian Exhibition Group had shared with trade associations, companies and local stakeholders.


Today saw confirmation of further growth proving how the quality and variety of the exhibitor offer at Oroarezzo ideally matched the profile of the foreign buyers hosted. Manufacturing, jewellery, components, semi-finished products and technologies met their reference markets in Arezzo and were able to open up others thanks to IEG’s incoming programme in collaboration with ITA Italian Trade Agency, the Ministry of Foreign Affairs and International Cooperation and IEG’s international regional advisors. Arezzo played a leading role with events outside the expo centre and an experiential tour of the City of Gold, co-organised with Confguide Confcommercio Arezzo.

In his opening greeting, Maurizio Renzo Ermeti , President of Italian Exhibition Group, emphasised that «Oroarezzo is held in the heart of Italy’s most important gold and jewellery export district and is a showcase of the workmanship that only Made in Italy knows how to achieve with unparalleled creativity and the most advanced technologies. The evolution of Oroarezzo, which we have shared since last year with the stakeholders in the area, is beginning to yield results: the number of exhibitors is growing, we are almost at 400, and the number of countries from which our hosted buyers come is increasing: over 60.” 




Visitors came from 109 different countries, the most numerous in recent years. Among the foreign geographical areas, Europe was represented at 40%, followed by the Middle East at 16%Turkey 8%, the Americas 13%Asia 14% and Africa 8%. In more detail, the most represented countries were Turkey, the United Arab Emirates, Spain, the United States, Lebanon, Algeria, Romania, Poland and Hong Kong. The LATAM area was in attendance with Mexico and Brazil and new entries came from Bahrain, Laos, Venezuela, Afghanistan, Montenegro and the Dominican Republic. In Oceania, the Australian exploit doubled its presence compared to last year. For this 43rd edition, about 400 buyers were hosted from 60 countries.

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Education

The New-Age Jewellery Professional: Why Tech Education for Jewellery Industry is the Biggest Growth Driver

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The jewellery industry is no longer defined by craftsmanship alone. Today, it sits at the intersection of design, technology, sustainability, finance, branding, and global trade. As consumer expectations evolve and competition intensifies, structured education and continuous skill development are emerging as the most powerful growth catalysts for the sector.

For a dynamic industry like India’s jewellery market, education is not optional — it is strategic.

From Karigar to Knowledge Professional

For decades, the backbone of the industry has been generational craftsmanship. While this legacy remains invaluable, modern jewellery businesses now demand professionals who understand:

  • Gemology and diamond grading
  • CAD and 3D jewellery design
  • Retail management and consumer psychology
  • Digital marketing and brand storytelling
  • International trade compliance and tariffs
  • ESG and sustainability frameworks

Institutions such as the Gemological Institute of America and the Indian Institute of Gems and Jewellery have played a key role in formalising education pathways, helping transform traditional artisans and retailers into globally competitive professionals.

Trend Watch: Rise of Tech-Integrated Learning

One of the strongest education trends shaping the industry is technology integration.

  • CAD & CAM Training: Digital prototyping reduces costs and speeds up product development cycles.
  • AI in Retail Forecasting: Data-driven inventory planning is replacing intuition-based buying.
  • Blockchain Awareness: Traceability in diamonds and coloured gemstones is becoming a compliance requirement rather than a luxury.
  • Lab-Grown Diamond Expertise: As lab-grown diamonds gain market share, understanding grading, pricing dynamics, and consumer positioning has become critical.

Educational programs now increasingly blend online modules with hands-on workshops, enabling faster upskilling for working professionals.

The Bridal Economy & Consumer Education

India’s bridal jewellery segment continues to drive demand, but the modern bride is informed and research-oriented. She compares:

  • Natural vs lab-grown diamonds
  • Hallmarking standards
  • Ethical sourcing claims
  • Design originality

Retailers who invest in staff education see higher trust conversion rates. Well-trained sales professionals are no longer “salespeople” — they are consultants guiding life-defining purchases.

Financial Literacy in Jewellery

Another emerging area is financial education within the industry itself. With gold functioning as both adornment and asset, professionals must understand:

  • Gold monetisation frameworks
  • Hedging strategies
  • Commodity price cycles
  • Working capital management

Structured knowledge helps businesses move from being inventory-heavy traders to strategically managed enterprises.

Sustainability & Responsible Sourcing

Global buyers increasingly demand proof of ethical sourcing and environmental compliance. Education around responsible mining practices, supply-chain transparency, and ESG reporting is becoming central to export competitiveness.

Industry bodies such as the Gem & Jewellery Export Promotion Council regularly conduct seminars and workshops to align Indian exporters with evolving global standards.

The Future: Hybrid Skills Will Win

The next generation jewellery professional will not be defined by a single skill. The future belongs to those who combine:

  • Design sensibility
  • Technical expertise
  • Business acumen
  • Digital fluency
  • Ethical awareness

For a sector contributing significantly to India’s exports and employment, education is the bridge between heritage and high growth.

Knowledge is the new luxury. As the jewellery industry transitions into a more organised, tech-enabled, and globally integrated ecosystem, continuous learning will determine who leads and who lags. The sparkle of the future will not just come from diamonds — it will come from informed minds shaping the industry.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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