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OROAREZZO 2024: 14% spike in foreign visitors, overall growth up by 5% compared to last year

 Edition number 43 of Oroarezzo closed today with +14% foreign visitors at Arezzo Fiere e Congressi and +5% overall attendance compared to last year’s edition. Italy in constant growth at 4%.

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 Edition number 43 of Oroarezzo closed today with +14% foreign visitors at Arezzo Fiere e Congressi and +5% overall attendance compared to last year’s edition. Italy in constant growth at 4%.
In 2023, Oroarezzo saw the start of a recovery with an overall +40% in attendance rewarding the event project that Italian Exhibition Group had shared with trade associations, companies and local stakeholders.


Today saw confirmation of further growth proving how the quality and variety of the exhibitor offer at Oroarezzo ideally matched the profile of the foreign buyers hosted. Manufacturing, jewellery, components, semi-finished products and technologies met their reference markets in Arezzo and were able to open up others thanks to IEG’s incoming programme in collaboration with ITA Italian Trade Agency, the Ministry of Foreign Affairs and International Cooperation and IEG’s international regional advisors. Arezzo played a leading role with events outside the expo centre and an experiential tour of the City of Gold, co-organised with Confguide Confcommercio Arezzo.

In his opening greeting, Maurizio Renzo Ermeti , President of Italian Exhibition Group, emphasised that «Oroarezzo is held in the heart of Italy’s most important gold and jewellery export district and is a showcase of the workmanship that only Made in Italy knows how to achieve with unparalleled creativity and the most advanced technologies. The evolution of Oroarezzo, which we have shared since last year with the stakeholders in the area, is beginning to yield results: the number of exhibitors is growing, we are almost at 400, and the number of countries from which our hosted buyers come is increasing: over 60.” 




Visitors came from 109 different countries, the most numerous in recent years. Among the foreign geographical areas, Europe was represented at 40%, followed by the Middle East at 16%Turkey 8%, the Americas 13%Asia 14% and Africa 8%. In more detail, the most represented countries were Turkey, the United Arab Emirates, Spain, the United States, Lebanon, Algeria, Romania, Poland and Hong Kong. The LATAM area was in attendance with Mexico and Brazil and new entries came from Bahrain, Laos, Venezuela, Afghanistan, Montenegro and the Dominican Republic. In Oceania, the Australian exploit doubled its presence compared to last year. For this 43rd edition, about 400 buyers were hosted from 60 countries.

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JB Insights

Women Leaders Driving the Luxury Renaissance

How Female Leaders Are Redefining the Future of Luxury Watches & Jewellery. A powerful new era emerges as top global maisons embrace female leadership, reshaping strategy, creativity, and the future of billion-dollar luxury empires.

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For decades, the world of fine jewellery and luxury watchmaking has dazzled with feminine allure—yet the boardrooms steering these global luxury giants remained largely dominated by men. While women have always been the heart of the industry as consumers, muses, and creative inspirations. Today, that narrative is being rewritten.

Across the globe, luxury watch and jewellery houses are witnessing a historic shift: women are increasingly taking centre stage as CEOs, artistic directors, and decision-makers, steering strategy and shaping the future of some of the world’s most iconic brands. This rise of female leadership is not just a symbolic change—it’s redefining the creative and commercial landscape of the luxury sector.

A Spotlight on Powerful Women Shaping the Industry

Here are some of the remarkable women redefining the luxury frontier:

Caroline Scheufele, Co-President & Artistic Director, Chopard

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The creative force behind some of Chopard’s most iconic collections, Caroline Scheufele blends heritage with modernity, championing craftsmanship and sustainability.

Ilaria Resta, CEO, Audemars Piguet

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With her dynamic leadership and consumer-centric vision, Ilaria Resta is guiding the watchmaking powerhouse into a new era of relevance and cultural presence.

Catherine Rénier, CEO, Van Cleef & Arpels

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Known for her strategic elegance, Catherine Rénier is strengthening the maison’s identity through poetic storytelling and exceptional artistry.

Laura Burdese, Deputy CEO, Bvlgari

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Laura Burdese
plays a pivotal role in steering Bvlgari’s global expansion, bringing a strategic, bold approach to one of the most recognisable luxury brands.

Sabina Belli, CEO, Pomellato

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A champion of women empowerment, Sabina Belli is credited with elevating Pomellato’s identity as a modern, fashion-forward jewellery brand with deep Milanese roots.

Hélène Poulit-Duquesne, CEO, Boucheron

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Her leadership has pushed Boucheron into an exciting contemporary phase, blending innovation with emotional storytelling and bold design.

A Shift That Goes Beyond Leadership

This rise of women in top leadership roles is influencing every facet of the luxury jewellery ecosystem:

  • Design philosophies are evolving with deeper emotional narratives, inclusivity, and modern cultural relevance.
  • Brand strategies increasingly reflect values like sustainability, authenticity, and empowerment.
  • Consumer engagement is becoming more experiential, storytelling-driven, and globally attuned.

These executives are not simply filling leadership positions—they are reshaping the definition of luxury itself.

The New Blueprint for the Future

The ascent of female leaders marks a pivotal moment for an industry long shaped by tradition. Their vision is ushering in a new era where creativity meets strategic innovation, and where luxury houses embrace contemporary values without compromising on heritage.

The future of luxury watches and jewellery is being rewritten—and women are holding the pen.

As global maisons continue to embrace this transformation, one thing is certain: the industry is entering its most exciting chapter yet, driven by the creativity, clarity, and leadership of exceptional women at the helm.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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