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OROAREZZO 2024: 14% spike in foreign visitors, overall growth up by 5% compared to last year

 Edition number 43 of Oroarezzo closed today with +14% foreign visitors at Arezzo Fiere e Congressi and +5% overall attendance compared to last year’s edition. Italy in constant growth at 4%.

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 Edition number 43 of Oroarezzo closed today with +14% foreign visitors at Arezzo Fiere e Congressi and +5% overall attendance compared to last year’s edition. Italy in constant growth at 4%.
In 2023, Oroarezzo saw the start of a recovery with an overall +40% in attendance rewarding the event project that Italian Exhibition Group had shared with trade associations, companies and local stakeholders.


Today saw confirmation of further growth proving how the quality and variety of the exhibitor offer at Oroarezzo ideally matched the profile of the foreign buyers hosted. Manufacturing, jewellery, components, semi-finished products and technologies met their reference markets in Arezzo and were able to open up others thanks to IEG’s incoming programme in collaboration with ITA Italian Trade Agency, the Ministry of Foreign Affairs and International Cooperation and IEG’s international regional advisors. Arezzo played a leading role with events outside the expo centre and an experiential tour of the City of Gold, co-organised with Confguide Confcommercio Arezzo.

In his opening greeting, Maurizio Renzo Ermeti , President of Italian Exhibition Group, emphasised that «Oroarezzo is held in the heart of Italy’s most important gold and jewellery export district and is a showcase of the workmanship that only Made in Italy knows how to achieve with unparalleled creativity and the most advanced technologies. The evolution of Oroarezzo, which we have shared since last year with the stakeholders in the area, is beginning to yield results: the number of exhibitors is growing, we are almost at 400, and the number of countries from which our hosted buyers come is increasing: over 60.” 




Visitors came from 109 different countries, the most numerous in recent years. Among the foreign geographical areas, Europe was represented at 40%, followed by the Middle East at 16%Turkey 8%, the Americas 13%Asia 14% and Africa 8%. In more detail, the most represented countries were Turkey, the United Arab Emirates, Spain, the United States, Lebanon, Algeria, Romania, Poland and Hong Kong. The LATAM area was in attendance with Mexico and Brazil and new entries came from Bahrain, Laos, Venezuela, Afghanistan, Montenegro and the Dominican Republic. In Oceania, the Australian exploit doubled its presence compared to last year. For this 43rd edition, about 400 buyers were hosted from 60 countries.

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JB Insights

Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life

Ketan Kothari , Director of Augmont

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Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

Ketan Kothari , Director of Augmont

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.

Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.

Why Choose Augmont Coins?

1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.

2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.

3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.

4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.

5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.

6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.

How Tradition Meets Technology

1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.

2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.

3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.

Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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