JB Insights
OROAREZZO 2024: 14% spike in foreign visitors, overall growth up by 5% compared to last year
Edition number 43 of Oroarezzo closed today with +14% foreign visitors at Arezzo Fiere e Congressi and +5% overall attendance compared to last year’s edition. Italy in constant growth at 4%.
Edition number 43 of Oroarezzo closed today with +14% foreign visitors at Arezzo Fiere e Congressi and +5% overall attendance compared to last year’s edition. Italy in constant growth at 4%.
In 2023, Oroarezzo saw the start of a recovery with an overall +40% in attendance rewarding the event project that Italian Exhibition Group had shared with trade associations, companies and local stakeholders.

Today saw confirmation of further growth proving how the quality and variety of the exhibitor offer at Oroarezzo ideally matched the profile of the foreign buyers hosted. Manufacturing, jewellery, components, semi-finished products and technologies met their reference markets in Arezzo and were able to open up others thanks to IEG’s incoming programme in collaboration with ITA Italian Trade Agency, the Ministry of Foreign Affairs and International Cooperation and IEG’s international regional advisors. Arezzo played a leading role with events outside the expo centre and an experiential tour of the City of Gold, co-organised with Confguide Confcommercio Arezzo.
In his opening greeting, Maurizio Renzo Ermeti , President of Italian Exhibition Group, emphasised that «Oroarezzo is held in the heart of Italy’s most important gold and jewellery export district and is a showcase of the workmanship that only Made in Italy knows how to achieve with unparalleled creativity and the most advanced technologies. The evolution of Oroarezzo, which we have shared since last year with the stakeholders in the area, is beginning to yield results: the number of exhibitors is growing, we are almost at 400, and the number of countries from which our hosted buyers come is increasing: over 60.”
Visitors came from 109 different countries, the most numerous in recent years. Among the foreign geographical areas, Europe was represented at 40%, followed by the Middle East at 16%, Turkey 8%, the Americas 13%, Asia 14% and Africa 8%. In more detail, the most represented countries were Turkey, the United Arab Emirates, Spain, the United States, Lebanon, Algeria, Romania, Poland and Hong Kong. The LATAM area was in attendance with Mexico and Brazil and new entries came from Bahrain, Laos, Venezuela, Afghanistan, Montenegro and the Dominican Republic. In Oceania, the Australian exploit doubled its presence compared to last year. For this 43rd edition, about 400 buyers were hosted from 60 countries.
JB Insights
Jewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement
Crystal embellishments, sculptural silhouettes and gemstone-inspired details are redefining luxury eyewear as collectible fashion accessories.
Jewellery-inspired eyewear is emerging as one of fashion’s biggest trends, with luxury sunglasses becoming statement accessories that go far beyond sun protection. Designed with crystal embellishments, sculptural silhouettes and jewellery-inspired detailing, these pieces are transforming everyday looks into standout style statements.
From weddings and brunches to holidays, race days and special occasions, statement eyewear is becoming an essential fashion investment. More than just accessories, these designs are meant to spark conversations, complement personal style and elevate any outfit.


Among the standout names driving this trend is Gentle Monster, whose Bijou De 02 from its 2025 Jewelry Collection features an oval silver-metal frame inspired by precious jewellery. The collection reimagines eyewear as wearable jewellery with intricate structural detailing, making each piece both a fashion accessory and a design object.

Swarovski continues to elevate crystal-studded eyewear with its Mask Shape SK7024, inspired by the brand’s Hyperbola jewellery family. The wraparound design incorporates flowing silver-tone curves adorned with round- and square-cut crystals, reflecting Swarovski’s signature approach to crystal craftsmanship.

Indian designer Bhavya Ramesh brings handcrafted artistry into eyewear with the Hysteria Sunglasses, featuring sterling silver, tribal-inspired metalwork, brass ghungroos and intricate handcrafted detailing by Jaipur artisans. The design celebrates India’s jewellery-making traditions while offering a bold contemporary aesthetic.


Hellcat Eyewear’s Red Hand Sunglasses embrace the growing trend of sculptural, jewellery-inspired frames with bold artistic detailing, reflecting fashion’s shift towards statement eyewear that doubles as wearable art.
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