BrandBuzz
Nature’s Smallest Wonders Inspire Palmonas New Collection ODE To Nature
Crafted in 925 Sterling Silver With 14kt Gold Vermeil, The Collection Transforms Dragonflies, Beetles and Monsoon Landscapes Into Contemporary, Accessible Luxury
Inspired by the quiet wonders of the monsoon, Palmonas unveils ODE TO NATURE, a jewellery collection crafted in 925 Sterling Silver with 14kt gold vermeil. Drawing inspiration from dragonflies, beetles and other tiny creatures that emerge with the rains, the collection celebrates the beauty often overlooked in nature, transforming fleeting monsoon moments into wearable keepsakes. Staying true to Palmonas’ vision of making thoughtfully crafted jewellery more accessible, ODE TO NATUREbrings together premium materials, intricate craftsmanship and contemporary design.
Featuring earthy, smoky brown quartz and henna-green cubic zirconia, each piece reflects the rich colours of rain-soaked forests, dew-kissed leaves, and fresh growth after the rains. Baguette, pear, marquise and round-cut stones come together in delicate silhouettes inspired by wings, leaves and droplets, bringing the collection’s natural influences to life.
Speaking about the collection, Pallavi Mohadikar, Founder & CEO, Palmonas, said:
“The success of a collection isn’t just about how beautiful it looks. It’s about how people feel when they wear it. With ODE TO NATURE, we wanted to create jewellery that feels distinctive, beautifully crafted and easy to style, while remaining accessible. We believe our customers deserve both great design and accessibility. This collection reflects our commitment to creating jewellery that’s made to be worn, layered and loved every day.”
With ODE TO NATURE, Palmonas celebrates the beauty found in nature’s smallest details. Designed to move seamlessly from everyday moments to special occasions, the collection reflects the brand’s commitment to creating jewellery that combines elevated craftsmanship with accessible luxury.
BrandBuzz
Augmont Launches Nationwide ‘Gold SIP Pe Silver SIP Free’ Campaign
Its India’s First Ever Offer In Which Customers Can Start A New Gold SIP and Get An Equal Number Of Grams In Silver SIP FREE, Subject To Completing One Year Of Uninterrupted Investments
Augmont, India’s No.1 Gold & Silver Platform, has launched a nationwide campaign titled ‘Gold SIP Pe Silver SIP Free’, offering customers an opportunity to invest in gold and receive an equivalent quantity of silver through a complimentary Silver SIP.
As part of the limited-period festive offer, customers who initiate a new Gold Systematic Investment Plan (SIP) during November 2026 will be eligible to receive an equal number of grams in Silver SIP, at no additional cost. The complimentary Silver SIP will be awarded upon the successful completion of one full year of the Gold SIP without any breaks, encouraging customers to maintain investment discipline and build a long-term precious metals portfolio.
The launch is timed with Dhanteras and Diwali, traditionally regarded as the most auspicious period of the year to buy gold and begin new investments. Starting a Gold SIP, this festive season lets customers carry this tradition forward in a modern, disciplined way, with saving formats starting at just Rs 10 per day.
Augmont’s Gold SIP enables customers to accumulate 24K 999 pure gold through small, regular contributions on a daily, weekly or monthly basis. Customers can start Gold SIP from augmont.com or Augmont mobile app anytime, anywhere. Every gram purchased is backed by physical gold stored in secure, insured vaults, while systematic investing helps customers average out price fluctuations over time. Customers can sell their holdings online at any time or convert them into gold coins and jewellery delivered to their doorstep.
The campaign will be supported by an extensive nationwide Above-The-Line (ATL) and digital marketing initiative. The multi-platform campaign will span prominent consumer touchpoints, including PVR INOX cinemas, Barista & Café Coffee Day outlets, out-of-home (OOH) advertising, railway stations and trains, alongside performance marketing initiatives.
With this campaign, Augmont aims to make precious metals investment more engaging and accessible while encouraging consumers to explore both gold and silver as part of their long-term investment approach. The initiative also seeks to leverage the festive and wedding season, when consumer interest in precious metals traditionally gains momentum.
Through this campaign, Augmont aims to strengthen awareness around systematic investments in precious metals and reinforce the growing relevance of digital gold and silver as accessible investment avenues.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.