BrandBuzz
Augmont Launches Nationwide ‘Gold SIP Pe Silver SIP Free’ Campaign
Its India’s First Ever Offer In Which Customers Can Start A New Gold SIP and Get An Equal Number Of Grams In Silver SIP FREE, Subject To Completing One Year Of Uninterrupted Investments
Augmont, India’s No.1 Gold & Silver Platform, has launched a nationwide campaign titled ‘Gold SIP Pe Silver SIP Free’, offering customers an opportunity to invest in gold and receive an equivalent quantity of silver through a complimentary Silver SIP.
As part of the limited-period festive offer, customers who initiate a new Gold Systematic Investment Plan (SIP) during November 2026 will be eligible to receive an equal number of grams in Silver SIP, at no additional cost. The complimentary Silver SIP will be awarded upon the successful completion of one full year of the Gold SIP without any breaks, encouraging customers to maintain investment discipline and build a long-term precious metals portfolio.
The launch is timed with Dhanteras and Diwali, traditionally regarded as the most auspicious period of the year to buy gold and begin new investments. Starting a Gold SIP, this festive season lets customers carry this tradition forward in a modern, disciplined way, with saving formats starting at just Rs 10 per day.
Augmont’s Gold SIP enables customers to accumulate 24K 999 pure gold through small, regular contributions on a daily, weekly or monthly basis. Customers can start Gold SIP from augmont.com or Augmont mobile app anytime, anywhere. Every gram purchased is backed by physical gold stored in secure, insured vaults, while systematic investing helps customers average out price fluctuations over time. Customers can sell their holdings online at any time or convert them into gold coins and jewellery delivered to their doorstep.
The campaign will be supported by an extensive nationwide Above-The-Line (ATL) and digital marketing initiative. The multi-platform campaign will span prominent consumer touchpoints, including PVR INOX cinemas, Barista & Café Coffee Day outlets, out-of-home (OOH) advertising, railway stations and trains, alongside performance marketing initiatives.
With this campaign, Augmont aims to make precious metals investment more engaging and accessible while encouraging consumers to explore both gold and silver as part of their long-term investment approach. The initiative also seeks to leverage the festive and wedding season, when consumer interest in precious metals traditionally gains momentum.
Through this campaign, Augmont aims to strengthen awareness around systematic investments in precious metals and reinforce the growing relevance of digital gold and silver as accessible investment avenues.
BrandBuzz
Akoirah Introduces Vermeil Gold, A Contemporary Jewellery Collection For Diwali
The Collection Combines Laboratory Grown Diamonds With Vermeil Gold, Featuring Contemporary Designs Across Rings, Earrings, Pendants and Necklaces, With Prices Starting At ₹5,000
This Diwali, Akoirah by Augmont introduces Vermeil Gold, a contemporary jewellery collection that brings together the brilliance of laboratory grown diamonds and the warmth of vermeil gold. Vermeil gold features a layer of gold over a sterling silver base, offering the rich appearance of gold while retaining sterling silver as its foundation. This combination provides an alternative to conventional solid gold jewellery, allowing for greater flexibility in design while maintaining a premium finish.
Commenting on the collection, Namita Kothari, Founder, Akoirah by Augmont, says:
“As a laboratory grown diamond jewellery brand, we saw an opportunity to make diamond jewellery relevant to a wider range of purchase occasions and budgets. With Vermeil Gold, we want to bring together laboratory grown diamonds and the warmth of gold at more accessible price points. We felt this was particularly relevant for Diwali, when jewellery is an important part of gifting and personal purchases. Through this collection, we wanted to offer pieces that consumers could gift, wear for festive celebrations and continue styling beyond the season.”
Featuring rings, earrings, pendants and necklaces, the collection explores a range of contemporary silhouettes, from minimal diamond-studded bands and sculptural rings to statement earrings and delicate pendants with carefully arranged diamond accents. The designs balance understated detailing with distinctive forms, making them versatile additions to a festive wardrobe. The combination of vermeil gold and laboratory grown diamonds brings together the warmth of gold with the brilliance of diamonds, creating pieces suited to both everyday styling and special occasions.
Whether paired with traditional attire for Diwali celebrations or styled with contemporary outfits for festive gatherings, the pieces transition easily across occasions. With prices starting at Rs 5,000, Vermeil Gold also presents a gifting option for those looking to mark the festive season with jewellery that can be worn well beyond the celebrations. The collection caters to both personal purchases and thoughtful gifting, bringing contemporary laboratory grown diamond jewellery into a more accessible price segment.
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