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Must -see  collections at JCK Las Vegas 2025

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One reason JCK Las Vegas remains such an important hub for the international fine jewelry trade is because the show offers a truly diverse range of products, from loose diamonds and gems to tech equipment and supplies. These collections highlighted below offer a taste of JCK’s variety:Haute Couture Brooch Collection by Smiling Rocks, Smiling Rocks guitar brooch and  The Periklista Collection by Kouzoupis.

Haute Couture Floral Guitar brooch in 14k yellow gold with 0.98 ct. t.w. lab-grown diamonds and enamel,; Smiling Rocks. Haute Couture Hummingbird brooch in 14k white gold with 4.6 cts. t.w. multicolored lab-grown diamonds. Kouzoupis, a Turkish exhibitor in the Design Collective, is introducing the Periklista collection, which is named for the ancient Greek enamel technique that lends the pieces both their color and style. In Kouzoupis’ version, the ancient technique is made modern by the addition of bright colors and motifs, such as snakes, that capture the 2025 zeitgeist.

Like the European cloisonne method, the Periklista technique involves creating small partitions made of thin metal wires or strips on a metal surface, usually made of gold, and filling them with enamel, stones, or glass. Pioneered during the Mycenaean period (16th–12th century B.C.), Periklista enamel jewels were found in the royal tombs at Mycenae. Refined in subsequent centuries by Greek goldsmiths, the technique later influenced Roman and Byzantine art.

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US Consumers Are Cutting Back Sharply On Discretionary Items Like Jewellery

McKinsey’s findings indicate : 43% of US consumers plan to spend less on jewelry this holiday season, while 39% expect to spend the same, and only 18% plan to spend more. This yields a net spending intent of -25%.

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According to McKinsey & Company’s latest consumer sentiment research (surveyed July 29–August 5), US holiday budgets remain stable, but consumers are cutting back sharply on discretionary items like jewelry.

  • Jewellery Spending Pullback: 43% of US consumers plan to spend less on jewelry this holiday season, while 39% expect to spend the same, and only 18% plan to spend more. This yields a net spending intent of -25%.
  • High Category Risk: Accessories (-30%) and home decor (-32%) recorded the lowest net spending intent across 22 discretionary categories.
  • Overall Holiday Budgets: Across all categories, 47% of consumers plan to match last year’s spending, 23% plan to spend more, and 21% plan to spend less.
  • Bright Spots & Demographics: Gen Z consumers show higher planned spending on jewelry and accessories relative to older generations.

 Bain & Company forecasts

  • Total US holiday sales to rise 4.5% year-over-year to a record $1.016 trillion.
  • In-store sales are projected to grow 2.5%, while non-store (e-commerce) sales are expected to jump 9%.
  • Half of this nominal growth is driven by inflation rather than unit volume.

While macro retail figures point to growth, McKinsey’s findings indicate jewelry retailers face an intense battle for market share against apparel, electronics, and travel. Success will depend on capturing a increasingly selective consumer base.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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