International News
Must -see collections at JCK Las Vegas 2025
One reason JCK Las Vegas remains such an important hub for the international fine jewelry trade is because the show offers a truly diverse range of products, from loose diamonds and gems to tech equipment and supplies. These collections highlighted below offer a taste of JCK’s variety:Haute Couture Brooch Collection by Smiling Rocks, Smiling Rocks guitar brooch and The Periklista Collection by Kouzoupis.
Haute Couture Floral Guitar brooch in 14k yellow gold with 0.98 ct. t.w. lab-grown diamonds and enamel,; Smiling Rocks. Haute Couture Hummingbird brooch in 14k white gold with 4.6 cts. t.w. multicolored lab-grown diamonds. Kouzoupis, a Turkish exhibitor in the Design Collective, is introducing the Periklista collection, which is named for the ancient Greek enamel technique that lends the pieces both their color and style. In Kouzoupis’ version, the ancient technique is made modern by the addition of bright colors and motifs, such as snakes, that capture the 2025 zeitgeist.
Like the European cloisonne method, the Periklista technique involves creating small partitions made of thin metal wires or strips on a metal surface, usually made of gold, and filling them with enamel, stones, or glass. Pioneered during the Mycenaean period (16th–12th century B.C.), Periklista enamel jewels were found in the royal tombs at Mycenae. Refined in subsequent centuries by Greek goldsmiths, the technique later influenced Roman and Byzantine art.
International News
De Beers Will Partner With International Events Celebrating Nature, Creativity and Craftmanship.
Partnering With Curated, High-Net-Worth Environments De Beers To Engage Directly With Influential Taste-Makers, Art Patrons, and Luxury Consumers.
De Beers will partner with international events Homo Faber and Frieze Masters as part of its autumn program celebrating nature, creativity and craftmanship.
De Beers’ autumn cultural program exemplifies a sophisticated strategic pivot aimed at enhancing long-term brand equity, reshaping consumer perceptions, and establishing market differentiation in an evolving luxury ecosystem. By entering into strategic partnerships with premier cultural platforms—specifically Homo Faber and Frieze Masters—De Beers moves beyond traditional product marketing. Instead, the firm actively deploys an Experiential Brand Strategy designed to reinforce the inherent emotional and cultural value of natural diamonds.
Key Strategic Objectives
- Authenticity & Heritage Reinforcement: Leveraging the momentum from its foundational publishing partnership with Assouline (A Diamond Is Forever: The Making of a Cultural Icon 1926–2026), De Beers is orchestrating a high-touch campaign leading up to the 80th anniversary of its signature slogan in 2027. This initiative bridges past historical dominance with modern brand relevance.
- Elevating the Value Proposition: By framing natural diamonds at the intersection of geological rarity and human artistry, De Beers seeks to protect its premium pricing strategy against lab-grown alternatives. The strategy focuses on narrative-driven value creation, shifting consumer focus from mere commodity trade to tangible cultural stewardship.
- Target Audience Engagement: Partnering with curated, high-net-worth environments like Es Devlin’s Homo Faber biennial in Venice and Frieze Masters in London allows De Beers to engage directly with influential taste-makers, art patrons, and luxury consumers.
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National News1 day agoGRT Jewellers Bets Big on TBZ to Acquire 74% for ₹1,034 Crore
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National News6 hours agoPalmonas Turns An Untapped Gap In Indian Jewellery Market Into a New Category: Platinum Plated Silver
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National News8 hours agoPriority Jewels Ltd.’s IPO Sees Robust Demand,Bidding Reached 46.73x
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BrandBuzz7 hours agoManish Malhotra Launches His Fine Jewellery ‘M Collection’ Exclusively On Tata CLiQ Luxury
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