BrandBuzz
Kalyan Jewellers Unveils New Campaign Celebrating The Nimah Collection
Directed By Priyadarshan and Featuring Sreeleela and Kalyani Priyadarshan, The Campaign Reimagines Temple Jewellery As A Timeless Blend Of Heritage, Strength, and Contemporary Elegance
Kalyan Jewellers has unveiled a new brand campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan.
Built around the idea of “A Legacy You Wear,” the campaign presents a cinematic interpretation of India’s temple jewellery traditions, positioning them as enduring expressions of identity, strength, and artistry. Through a narrative-led approach, the film brings together mythology and classical performance to present temple jewellery beyond traditional settings.
The campaign unfolds through two complementary personas. Sreeleela’s character reflects strength and discipline, transitioning from archery to classical dance, with bold temple jewellery reinforcing a sense of power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, with jewellery that highlights finer detailing and understated elegance. Together, the film positions the Nimah collection as heritage jewellery designed to remain relevant across generations.
The Nimah collection draws inspiration from South Indian temple jewellery and is defined by intricate Nakashi (hand-carved) work. The range includes statement bridal necklaces and haarams, temple-inspired chokers, earrings and jhumkas, as well as rings and chains, designed for both bridal and festive occasions.
As part of Kalyan Jewellers’ commitment to trust and transparency, every piece from the Nimah collection comes with the brand’s 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, with the Nimah collection available at Kalyan Jewellers showrooms, offering patrons an experience of jewellery defined by divinity, tradition, and enduring elegance.
BrandBuzz
Kicky & Perky Unveils “Luna Rae” – A Celestial Interpretation Of Modern Femininity
The Luna Rae Collection Transforms Celestial Inspiration Into 925 Sterling Silver Jewellery That Celebrates Modern Femininity and Everyday Elegance.
Inspired by moonlit skies, celestial symbolism, and the quiet beauty of feminine expression, Kicky & Perky introduces Luna Rae, a collection that transforms cosmic inspiration into contemporary silver jewellery.
Designed around the idea of softness as strength, Luna Rae explores a more emotional and poetic form of adornment through celestial motifs, luminous stones, and refined silhouettes. The collection reflects a modern femininity that feels expressive, elegant, and quietly powerful.
Crafted in certified 925 sterling silver with real rhodium plating, Luna Rae features celestial-inspired rings, earrings, necklaces, bracelets, and layering pieces designed for effortless everyday styling. Delicate moon phases, stars, textured silver surfaces, and sculptural details create a design language inspired by the beauty of the night sky.
The collection is accented with responsibly sourced moissanite and moonstone elements, bringing brilliance and luminosity to each piece while maintaining a soft and wearable aesthetic. Designed to transition seamlessly from day to evening, Luna Rae balances minimal elegance with emotional storytelling.
Rather than focusing on statement jewellery in the traditional sense, Luna Rae embraces intimacy and symbolism, creating pieces that feel personal, expressive, and timeless. Every design is intended to evoke a feeling rather than simply complete an outfit.
“Luna Rae was imagined as wearable moonlight,” shares the brand. “We wanted the collection to feel like delicate yet radiant jewellery that carries emotion, softness, and individuality in a deeply modern way.”
The collection speaks to women who romanticize life, value understated elegance, and connect with jewellery on a more emotional level. Through celestial motifs and refined craftsmanship, Luna Rae creates a world where femininity feels luminous, intuitive, and quietly confident.
With Luna Rae, Kicky & Perky continues to build a design-led identity in contemporary silver jewellery through collections rooted in symbolism, craftsmanship, and storytelling.
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