BrandBuzz
Indriya, Aditya Birla Jewellery Announces Its Akshaya Tritiya Campaign Centered Around ‘Bada Shagun, Bade Offers’
A Star-Studded Campaign Invites Consumers To An Indriya Store To Usher In A Golden Beginning This Akshaya Tritiya.
Indriya, Aditya Birla Jewellery, has launched its Akshaya Tritiya 2026 campaign centered on the thought, ‘Bada Shagun, Bade Offers’. The campaign, featuring Aditi Rao Hydari, celebrates a woman’s endless love for jewellery, remaining true to the essence of Indriya. The brand, known for celebrating the varied and rich cultural facets of India, has collaborated with popular film and television actors Krithi Shetty, Rupali Ganguly, Drashti Dhami, Sriti Jha, Shivangi Joshi, and Spruha Joshi to deepen the connect with women celebrating auspicious new beginnings across Indian sub-cultures. Through this campaign, Indriya, Aditya Birla Jewellery, aims to touch upon the evolving significance of Akshaya Tritiya and auspiciousness, and how ‘Bada Shagun’ and tradition take meaning for various regions of India during the festival. Building on this insight, Indriya encourages consumers to embrace ‘Bada Shagun,’ with ‘Bade Offers’ enabling a shift from ritualistic buying to a more expressive and indulgent celebration, where jewellery reflects aspiration, emotion, and joy.
Commenting on the campaign, Shantiswarup Panda, Head of Marketing & Visual Merchandising, Indriya, said,
“This campaign builds on a simple yet powerful insight, that Akshaya Tritiya is a day defined by abundance and endless love, where celebration can be as intimate and meaningful as one chooses. Led by Aditi Rao Hydari and strengthened by collaborations with regional actors, the campaign brings alive a nuanced shift in mindset, where jewellery becomes a more personal and indulgent expression of the moment, enabled by generous offers that invite consumers to celebrate prosperity in ways that feel right to them.”
The campaign is being amplified through a 360-degree media approach, creating a strong and cohesive festive presence for the brand during this key period.
With this campaign, Indriya continues to strengthen its position as a modern jewellery destination—one that celebrates heritage while inspiring consumers to express it in more meaningful, aspirational, and abundant ways.
BrandBuzz
Kicky & Perky Unveils “Luna Rae” – A Celestial Interpretation Of Modern Femininity
The Luna Rae Collection Transforms Celestial Inspiration Into 925 Sterling Silver Jewellery That Celebrates Modern Femininity and Everyday Elegance.
Inspired by moonlit skies, celestial symbolism, and the quiet beauty of feminine expression, Kicky & Perky introduces Luna Rae, a collection that transforms cosmic inspiration into contemporary silver jewellery.
Designed around the idea of softness as strength, Luna Rae explores a more emotional and poetic form of adornment through celestial motifs, luminous stones, and refined silhouettes. The collection reflects a modern femininity that feels expressive, elegant, and quietly powerful.
Crafted in certified 925 sterling silver with real rhodium plating, Luna Rae features celestial-inspired rings, earrings, necklaces, bracelets, and layering pieces designed for effortless everyday styling. Delicate moon phases, stars, textured silver surfaces, and sculptural details create a design language inspired by the beauty of the night sky.
The collection is accented with responsibly sourced moissanite and moonstone elements, bringing brilliance and luminosity to each piece while maintaining a soft and wearable aesthetic. Designed to transition seamlessly from day to evening, Luna Rae balances minimal elegance with emotional storytelling.
Rather than focusing on statement jewellery in the traditional sense, Luna Rae embraces intimacy and symbolism, creating pieces that feel personal, expressive, and timeless. Every design is intended to evoke a feeling rather than simply complete an outfit.
“Luna Rae was imagined as wearable moonlight,” shares the brand. “We wanted the collection to feel like delicate yet radiant jewellery that carries emotion, softness, and individuality in a deeply modern way.”
The collection speaks to women who romanticize life, value understated elegance, and connect with jewellery on a more emotional level. Through celestial motifs and refined craftsmanship, Luna Rae creates a world where femininity feels luminous, intuitive, and quietly confident.
With Luna Rae, Kicky & Perky continues to build a design-led identity in contemporary silver jewellery through collections rooted in symbolism, craftsmanship, and storytelling.
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