New Premises
MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
The launch underscores Limelight’s rapid national expansion as it continues to strengthen its retail presence across India.
Limelight Lab Grown Diamonds, India’s leading and fastest-scaling lab grown diamond jewellery brand, has marked its entry into Bhopal with the launch of its first exclusive store in the city. The store was inaugurated by Shri Bhagwandas Sabnani, Hon’ble MLA for the Bhopal south-west constituency along with Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds and Regional Partner, Lalit Soni.
The launch of Limelight’s Bhopal store further strengthens the brand’s expanding national footprint, with over 50+ exclusive stores and 40+ shop-in-shops across 45+ cities, reinforcing its leadership in India’s rapidly evolving lab grown diamond segment. Located at Roshanpura Square, one of Bhopal’s prominent jewellery destinations, the store is designed to reflect Limelight’s focus on clean aesthetics, fine craftsmanship, and an elevated yet accessible retail experience.
The contemporary space showcases an extensive range of CVD-studded lab-grown diamond jewellery crafted using Type IIA diamonds, globally recognised for their Koh-i-Noor diamond quality. The curated collection spans timeless solitaires, elegant necklaces, contemporary earrings, bracelets, and everyday wear designs, thoughtfully catering to the preferences of Bhopal’s discerning customers. To mark the launch, Limelight is offering a limited-period inaugural offer of 15% off on diamond value and 15% off on making charges, along with a complimentary gold coin on purchases above ₹1 lakh.
Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said:
Limelight’s journey has been driven by a clear vision to build a retail-led lab grown diamond jewellery brand that combines modern design, transparency, and responsible luxury. Our ‘rocks to retail’ model allows us to maintain complete control over quality, innovation, and customer experience, enabling us to scale thoughtfully and sustainably.
The launch in Bhopal marks another important milestone in Limelight’s expansion journey as we continue to strengthen our presence beyond metro markets and connect with consumers across diverse regions of India. Lab grown diamonds are increasingly emerging as the next big shift in the jewellery industry, driven by changing consumer mindsets, sustainability awareness, and the desire for modern, high-quality designs without compromise. At Limelight, we see this as a long-term transformation, and our focus remains on leading this movement by making responsible, contemporary diamond jewellery accessible to a wider audience.”
Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, added, “Bhopal represents an important step in our strategy to grow beyond metro markets and deepen our presence in high-potential cities. As we expand our retail footprint nationally, every new store plays a strategic role in strengthening our connection with evolving consumer markets. Bhopal represents a key step in our Central India growth plan, allowing us to serve a new customer base that values quality, innovation, and conscious choices.
The response we are seeing across diverse regions of India reinforces the growing acceptance and relevance of lab-grown diamonds in today’s evolving jewellery landscape.”
With the Bhopal launch, Limelight Lab Grown Diamonds continues to flourish its retail reach, reinforcing its position as the country’s most trusted and widely accessible lab-grown diamond jewellery brand. Customers in Bhopal can now explore a world of beautifully crafted lab grown diamond jewellery that reflects modern design, innovative technology, and a new-era approach to luxury.
DiamondBuzz
Forevermark Diamond Jewellery Celebrates the Grand Opening of De Beers Group’s Largest Flagship Store in Mumbai
Nearly 5,000 sq. ft. Mumbai flagship debuts with a stunning launch event, unveiling the ICON Collection
Forevermark Diamond Jewellery marked a defining milestone in its India journey with the grand opening of the world’s largest flagship store by De Beers Group in Mumbai. Located at Crest Link, Khar West, at the heart of Linking Road, the nearly 5,000 sq. ft. store reflects the brand’s long-term commitment to Indian consumers seeking meaningful, design-led luxury.
The marquee launch was celebrated with an exclusive evening that brought together
Mumbai’s most influential tastemakers, jewellery connoisseurs, creative voices, socialites,
celebrities, and leading creators. Hosted within the flagship itself, the event offered guests a
first glimpse into the brand’s stunning universe, featuring a fashion showcase and immersive
experiences that seamlessly blended craftsmanship with contemporary style.
The evening unfolded with enthralling performances including live music and a spectacular
fashion showcase, complemented by interactive installations and AI integrations around the
Mine to Finger journey, branded photo moments, innovative tarot readings and displays of the new collection, creating an atmosphere of modern luxury and timeless elegance. Guests
explored the store’s full portfolio, from refined everyday diamond jewellery to statement and
high jewellery pieces, all designed to celebrate life’s most meaningful moments.
Every Forevermark Diamond Jewellery piece is crafted from some of the world’s most
beautiful, rare, and responsibly sourced diamonds, each bearing a unique inscription, a
promise of authenticity, integrity, and exceptional quality. This philosophy comes to life with
the launch of the all-new Forevermark Icon Collection, inspired by the North Star as a symbol of clarity, direction, and confidence. It features versatile everyday diamond jewellery styles,striking statement pieces, and iconic designs across rings, earrings, necklaces, and bracelets.
This collection launch is also accompanied by the brand’s new campaign titled ‘My Guiding
Light’ that celebrates four iconic women who represent modern Indian excellence across
diverse fields. Manu Bhaker, professional shooter and double Olympic medallist; Diana
Penty, actor; Masaba Gupta, designer, actor, and entrepreneur; and Princess Gauravi
Kumari of Jaipur, social entrepreneur, each embody individuality, strength, and purpose,
sharing their personal stories and perspectives through mini digital videos on Instagram.
Together, they reflect the belief that confidence and direction come from within, perfectly
aligning with the spirit of the Icon Collection.
All four of them were also in attendance at the event, bringing glamour and gravitas to the
evening and reinforcing the store’s position as a landmark destination in Mumbai’s luxury
retail landscape. The evening was further elevated by the presence of Mumbai Indian
Cricketers Amelia Kerr, Milly Illingworth and Sajeevan Sajana, whose stories of resilience,
precision and perseverance echo the enduring strength of natural diamonds.
Commenting on the launch, Sandrine Conseiller, CEO, Brands & Diamond Desirability, De Beers Group, said: “India is central to the future of the natural diamond category. The opening of our largest Forevermark store in Mumbai reflects both the strength of consumer response we are seeing and our long-term confidence in the market. As luxury consumption
in India becomes more considered and value-driven, Forevermark is well positioned to build relevance through trust, craftsmanship, and enduring desirability.”
Shweta Harit, Senior Vice President, De Beers Group and CEO, Forevermark, added: “Mumbai marks an important next chapter in Forevermark’s India story. Following the encouraging response to our New Delhi store, this flagship reflects the scale of opportunity ahead. As our largest store globally, it brings together our brand vision, retail ambition, and commitment to the Indian consumer. This opening is also a key step toward our longer-term plan of building a network of 100 Forevermark stores in India by 2030.”
The new Mumbai flagship blends Forevermark’s contemporary international design with
local sensibilities. The spacious store offers an immersive experience, showcasing everyday
diamond jewellery, statement and high jewellery pieces, and iconic designs in a setting that
reflects the brand’s commitment to thoughtful, experience-led luxury.
MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
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MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
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