Mia by Tanishq, the fine jewellery brand from Titan, is intertwining elegance with environmental purpose through its new initiative, ‘Trees for Leopards’. As part of its #GoldForGood commitment, the brand has launched a unique campaign that directly connects jewellery purchases to wildlife conservation in Uttarakhand.

From 27th May to 8th June, every purchase made at a Mia store will lead to a tree being planted in the customer’s name. This tree plantation drive is focused on restoring the green cover in the Grow-Trees project area in Uttarakhand, helping to protect and preserve the natural habitats of leopards.

This initiative reflects Mia by Tanishq’s broader commitment to sustainability. Much of the brand’s jewellery is crafted from recycled gold, reducing the environmental toll of mining and promoting responsible sourcing. The brand, along with Titan’s jewellery division, is also progressing toward ambitious goals such as becoming carbon neutral and water positive in manufacturing. Their comprehensive 4-P framework — People, Place, Process & Planet — ensures sustainability is integrated across their entire value chain.

Shyamala Ramanan, Business Head, Mia by Tanishq, emphasized the deeper meaning behind the campaign: “At Mia, we believe jewellery should do more than just shine — it should stand for something. With every purchase, our Trees for Leopards initiative helps restore green cover and protect leopard habitats in Uttarakhand. It’s our way of giving back to what’s truly precious — not just the pieces you wear, but the world we live in. Because for us, style with substance isn’t a trend — it’s a promise.”