Brand Talks
Mia by Tanishq Launches ‘Trees for Leopards’ Initiative to Support Wildlife Conservation Through Jewellery Purchases
Mia by Tanishq, the fine jewellery brand from Titan, is intertwining elegance with environmental purpose through its new initiative, ‘Trees for Leopards’. As part of its #GoldForGood commitment, the brand has launched a unique campaign that directly connects jewellery purchases to wildlife conservation in Uttarakhand.
From 27th May to 8th June, every purchase made at a Mia store will lead to a tree being planted in the customer’s name. This tree plantation drive is focused on restoring the green cover in the Grow-Trees project area in Uttarakhand, helping to protect and preserve the natural habitats of leopards.
This initiative reflects Mia by Tanishq’s broader commitment to sustainability. Much of the brand’s jewellery is crafted from recycled gold, reducing the environmental toll of mining and promoting responsible sourcing. The brand, along with Titan’s jewellery division, is also progressing toward ambitious goals such as becoming carbon neutral and water positive in manufacturing. Their comprehensive 4-P framework — People, Place, Process & Planet — ensures sustainability is integrated across their entire value chain.
Shyamala Ramanan, Business Head, Mia by Tanishq, emphasized the deeper meaning behind the campaign: “At Mia, we believe jewellery should do more than just shine — it should stand for something. With every purchase, our Trees for Leopards initiative helps restore green cover and protect leopard habitats in Uttarakhand. It’s our way of giving back to what’s truly precious — not just the pieces you wear, but the world we live in. Because for us, style with substance isn’t a trend — it’s a promise.”
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.
A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
Indriya, Aditya Birla Jewellery, crosses 50 Stores Nationwide
Candere expands Karnataka presence with Kengeri store opening
Priority Jewels Raises ₹15.67 Crore in Pre-IPO Placement; Invictus Continuum Fund I Leads Investment
-
International News4 days agoOroarezzo 2026, with Italian Exhibition Group, Manufacturing Explores New Markets
-
National News4 days agoIIBS-11: Navigating the ‘New Gold Rush’ in a fragmenting global economy
-
International News4 days agoGemfields nets $53m in Bangkok ruby auction
-
New Premises4 days agoLimelight Diamonds Unveils Exclusive Visakhapatnam Store in the Presence of Union Minister of Civil Aviation Shri Kinjarapu Ram Mohan Naidu
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.