Brand Talks

Mia by Tanishq Launches ‘Trees for Leopards’ Initiative to Support Wildlife Conservation Through Jewellery Purchases

Published

7 months ago

June 8, 2025

1,656 views

Mia by Tanishq, the fine jewellery brand from Titan, is intertwining elegance with environmental purpose through its new initiative, ‘Trees for Leopards’. As part of its #GoldForGood commitment, the brand has launched a unique campaign that directly connects jewellery purchases to wildlife conservation in Uttarakhand.

From 27th May to 8th June, every purchase made at a Mia store will lead to a tree being planted in the customer’s name. This tree plantation drive is focused on restoring the green cover in the Grow-Trees project area in Uttarakhand, helping to protect and preserve the natural habitats of leopards.

This initiative reflects Mia by Tanishq’s broader commitment to sustainability. Much of the brand’s jewellery is crafted from recycled gold, reducing the environmental toll of mining and promoting responsible sourcing. The brand, along with Titan’s jewellery division, is also progressing toward ambitious goals such as becoming carbon neutral and water positive in manufacturing. Their comprehensive 4-P framework — People, Place, Process & Planet — ensures sustainability is integrated across their entire value chain.

Shyamala Ramanan, Business Head, Mia by Tanishq, emphasized the deeper meaning behind the campaign: “At Mia, we believe jewellery should do more than just shine — it should stand for something. With every purchase, our Trees for Leopards initiative helps restore green cover and protect leopard habitats in Uttarakhand. It’s our way of giving back to what’s truly precious — not just the pieces you wear, but the world we live in. Because for us, style with substance isn’t a trend — it’s a promise.”

Related Topics:2025 Mia Mia by Tanishq nationalnews

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Brand Talks

Gargi by P N Gadgil and Sons launches Diwali-Dussehra campaign with brand ambassador Mithila Palkar

Published

3 months ago

October 8, 2025

JewelBuzz Spread The Buzz

1,769 views

Gargi by P N Gadgil and Sons is proud to announce its highly anticipated Diwali-Dussehra 2025 campaign, which features brand ambassador Mithila Palkar in a celebration of modern Indian femininity and festive beauty. The multi-channel initiative is the result of a year of successful collaboration between the famous actor and the well-known fashion brand.

A Year of Real Storytelling
Mithila Palkar has become the face of Gargi by P N Gadgil and Sons. She represents the brand’s values of confidence, cultural pride, and effortless modern style. The Gargi woman still loves her natural grace and real connection with people all over India. This festive campaign is a big step forward in their ongoing partnership.

Mithila Palkar, well-known actress and multifaceted personality, says, “Working with Gargi by P N Gadgil and Sons over the past year has been an amazing journey. This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them.”

The Festive Campaign: A 360-Degree Party

This Diwali-Dussehra campaign is Gargi’s biggest project yet. It creates an immersive brand experience across many platforms:

Captivating Digital Content: Beautifully crafted video stories featuring Mithila in the festive collection will be shared on social media, bringing the magic and warmth of Diwali and Dussehra celebrations to life through real-life stories and stunning cinematography.

Commanding Outdoor Presence: Strategic hoarding placements in important city areas will show off the campaign’s stunning visuals, making Gargi by P N Gadgil and Sons the voice of festive elegance this season.

Experience in the store: With campaign visuals and installations that invite customers to step into the Gargi universe and experience the collection firsthand, exclusive in-shop branding will turn retail destinations into magical places.

A Vision Based on Tradition and New Ideas

Aditya Modak, CEO and Co-Founder of Gargi by P N Gadgil and Sons, said, “Our partnership with Mithila has changed the Gargi brand. She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view. This Diwali-Dussehra campaign is the biggest one we’ve ever done. We want to reach our customers no matter where they are, whether they’re scrolling through their feeds, driving through the city, or walking into our stores. We want every touchpoint to honour the modern Indian woman and the rich cultural tapestry she stands for.”

Honouring Light, Victory, and Women’s Strength

The campaign does a great job of combining the meaning of Dussehra (the victory of good over evil) and Diwali (the festival of lights) with modern stories about empowerment, celebration, and the many different lives of Indian women today. Each piece in the collection shows how classic style can work with contemporary design.

The Collection

The Diwali-Dussehra collection features beautiful traditional craftsmanship, bright holiday colours, and modern shapes with classic touches. It is made for the woman who respects her heritage while making her own way.