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KISNA Diamond & Gold Jewellery introduces ‘Tiny Tales’- A delightful jewellery collection for children

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KISNA Diamond & Gold Jewellery, one of India’s leading jewellery brands, is delighted to announce the launch of Tiny Tales, a dedicated collection crafted exclusively for children.  Crafted with love, care, and imagination, the collection celebrates the joy of childhood through playful designs and thoughtful craftsmanship. It is an ideal keepsake for life’s little milestones.

Responding to the growing demand for child-friendly jewellery. In response to the increasing demand for child-friendly jewellery, we introduced our dedicated kids’ jewellery collection. Tiny Tales features 35 unique pieces that are lightweight, safe, and joyful. Tiny Tales features 35 unique pieces of kid’s jewellery, including kids diamond earrings, kids diamond rings, kids diamond bracelets and kids diamond pendant  — all designed to be lightweight, safe, and joyful. From sparkling animal motifs to cheerful stars, hearts, and character-inspired elements, the collection brings a sense of wonder that young wearers can cherish. Made from hypoallergenic 18K gold and non-toxic enamel, each piece is crafted to ensure comfort for little ones.

KISNA developed the collectionthrough extensive research and prototyping to balance visual appeal with practical wearability. To ensure both safety and durability, the jewellery features smooth, rounded edges and flexible designs that do not hinder movement. Every item undergoes multiple rounds of stringent quality checks to withstand the energetic lifestyles of children, minimizing the risk of irritation or injury and making it suitable for everyday wear.

Rooted in cultural relevance yet original in its concept,the collection blends imaginative storytelling with modern aesthetics. Drawing inspiration from cartoon-style animals and fairy-tale visuals, the collection consciously avoids licensing to maintain creative integrity. Each design is a miniature work of art that resonates with both children and parents. Standout pieces from the collection include the Tiny Star necklace, whimsical Animal Charm bracelets, and playful letter pendants, all of which emerged as early favourites during exclusive preview showcases.

Commenting on the launch, Mr. Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said, “Tiny Tales is more than a jewellery line; it is a celebration of childhood. With this collection, we want to bring joy to children and create enduring memories for families. These pieces are designed to become a part of their stories, something they can hold onto as they grow. We believe the collection will resonate strongly with young parents, especially in urban and semi-urban markets, helping us reach a new customer base and strengthen brand recall. Over time, we see this as a meaningful step toward building long-term brand affinity with the next generation of KISNA families.

In keeping with the emotional value of the collection, the collection also offers personalized packaging options, making it ideal for occasions such as birthdays, naming ceremonies, or school achievements. “We wanted the unboxing experience to feel just as special as the jewellery itself,” adds Mr. Parag. “The personalized packaging reflects the joy, love, and meaning that each piece of the collection is meant to carry.”


Thoughtfully priced with an average of ₹14,456, the collectionoffers a meaningful yet accessible option for families, and to celebrate the launch, KISNA is introducing limited-time discounts, exclusive gift vouchers, and curated bundle offers to help parents bring a little sparkle into their children’s lives.

With Tiny Tales, KISNA not only opens up a new category but also deepens its commitment to being a part of every meaningful chapter in a customer’s life, starting from the earliest ones.

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Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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