Family-run legacy brand Jagannath Gangaram Pednekar (JGP) Jewellers has reinforced its commitment to transparency, accountability and consumer trust, with the Indian Association for Gold Excellence and Standards (IAGES) accreditation it has received across its 24 stores in Maharashtra and Goa.

As India’s gold industry steadily moves towards greater formalisation, legacy jewellers remain aligned on the need for standard, structured frameworks and ethical practices across the entire gold value chain. The IAGES accreditation is a Self-Regulatory Organisation (SRO) established by and for the Indian gold industry to bring clarity and accountability among retailers, manufacturers, refiners, bullion traders, assaying and hallmarking centres and digital gold sellers across all their business practices. The accreditation is awarded only after a comprehensive assessment conducted by an independent third-party assessor.

Established in 1950, Jagannath Gangaram Pednekar Jewellers brings over 75 years of quality craftsmanship and traditional jewellery designs for a growing base of customers across generations.

Anand Pednekar, Director – Jagannath Gangaram Pednekar Jewellers, Said:

“We’ve successfully built our brand over seven decades on pillars of trust, authenticity and transparency. The IAGES accreditation further reinforces our promise to consumers that they will always be welcomed with the highest values and the assurance of ethical sourcing and transparent business practices when they walk into any of our stores. We look forward to working together with our contemporaries to reshape the gold industry into becoming a globally accepted, future-ready reality.”

The IAGES accreditation is beneficial for both gold businesses and consumers. For jewellers, it reflects verified practices, ethical conduct, operational excellence and consumer trust and loyalty, while for consumers, it ensures that their accredited retailer has sourced and manufactured gold following the most rigorous standards of authenticity and integrity.

Kaushlendra Sinha, CEO, IAGES, Said:

“Our mission with IAGES is to bring greater structure and global alignment to India’s gold industry while addressing the need for formalisation within the domestic market. We are pleased to welcome Jagannath Gangaram Pednekar Jewellers to the network. Their accreditation highlights their commitment to industry standards and excellence, reflecting the values of integrity and responsibility that we stand for.”

IAGES is currently driving nationwide awareness through its ‘Before you buy gold, #PehlaCheckIAGES’ campaign, encouraging consumers to check for IAGES accreditation before choosing their gold retailer.