Meta is said to be testing an AI pendant as part of a push to broaden its wearables lineup, according to an internal memo reported by The Information. The move aims to boost engagement with Meta’s AI tools and support monetization via subscriptions and its consumer AI agent, Hatch. Internal testing is slated for next spring, with an ambitious target of 10 million wearable sales in H2.

Meta has reportedly set an ambitious goal of selling 10 million wearable devices in the second half of this year; while its smart glasses have seen stronger early adoption, it’s now burning through money, with Meta’s Reality Labs unit reportedly racking up more than $4 billion in operating losses in its latest quarter on revenue of just $402 million. 

Past AI-jewelry attempts (e.g., the 2024 Friend pendant) sparked conversation more than purchases, raising privacy and utility concerns. Still, if Meta pushes a polished product with clear value and privacy safeguards, designers and brands could see new collaboration and licensing opportunities.