Pandora is officially expanding its manufacturing footprint beyond Thailand. The Danish jewelry giant has opened a $150 million, state-of-the-art production facility in Ho Chi Minh City, Viet Nam—a landmark move company leaders are calling “an important new chapter.”

Vietnam was selected for its rich jewellery-making heritage, highly skilled workforce, robust infrastructure, and welcoming business environment.

Here is a quick look at what this expansion means by the numbers:

• World’s Largest: Dubbed the world’s largest fine-jewelry crafting facility, the 7.5-hectare site boasts over 50,000 square meters of operational space in the Vietnam-Singapore Industrial Park III.
• Massive Output Boost: Once fully operational, the plant will produce up to 60 million pieces of jewelry per year, boosting Pandora’s overall manufacturing capacity by 50%. For context, Pandora sold 112 million pieces in 2025.
• Global Footprint: As Pandora’s fourth factory, the site will eventually supply roughly one-third of its total global capacity, significantly mitigating the supply-chain risks of relying solely on Thai facilities.
• Job Creation: The facility aims to hire 1,000 workers by the end of this year, eventually growing its workforce to 7,000 people.