BrandBuzz
Manaal Fine Jewellery Unveils the Enchanting “Empress of the Reef” Collection in New Delhi
Aadhya Aggarwal’s Latest High-Art Collection Draws Inspiration from Nature’s Beauty, Fusing Elegance with Intricate Craftsmanship
Manaal Fine Jewellery, the luxury brand based in New Delhi and led by designer Aadhya Aggarwal, has launched its stunning new high-art collection, “Empress of the Reef.” Inspired by the interplay of light and shadow found in nature, the collection captures the serene intensity of coral reefs and the dramatic textures of landscapes like Arizona’s Wave formation.
The “Empress of the Reef” collection is a masterful fusion of contrast and elegance, featuring a rich color palette ranging from fiery oranges to deep blacks. Crafted using Japanese and Italian corals, black onyx, cultured pearls, black enamel, and a mix of full-cut and rose-cut diamonds, each piece reflects depth, movement, and visual poetry. Drawing on influences from coral structures, avian motion, and traditional Japanese motifs, the collection balances cultural richness with artistic precision.
“This collection is not just jewellery; it’s a meditative journey through nature’s mysteries—reefs, shadows, wings,” said Aadhya Aggarwal, Creative Director and Founder of Manaal Fine Jewellery. “It’s for those who see jewellery as an extension of their identity, blending serenity with strength and heritage with vision.”
Available exclusively at Manaal Fine Jewellery’s flagship boutique in Sunder Nagar Market, the “Empress of the Reef” collection continues the brand’s legacy of exceptional craftsmanship and cultural storytelling.
BrandBuzz
Heer By GIVA Reimagines 9KT Gold For The Everyday With Anushka Sharma
The Campaign Introduces 9KT Gold As A Modern, Stylish and Accessible Way To Wear Gold Made For Everyday Moments, Outfits and Milestones.
Heer by GIVA, GIVA’s gold and lab-grown diamond brand, is bringing a new perspective to gold jewellery with its latest campaign featuring Bollywood actor Anushka Sharma. Centred around 9KT gold, the campaign challenges the traditional perception of gold as jewellery reserved for special occasions or kept away in lockers, and presents it as something to be worn, styled and enjoyed every day.
Fronted by Anushka Sharma, who recently joined Heer by GIVA as the brand ambassador, the campaign film beautifully captures a new-age relationship with gold, one where jewellery is not meant to be tucked away for special occasions, but worn, styled and celebrated every day. Anushka brings this everyday approach to life, pairing an array of Heer by GIVA 9KT gold jewellery with her looks across the week, and showcasing how gold can seamlessly become part of one’s everyday style. The film captures the campaign thought: “Different Day. Different Gold. Every Day.”
Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:
” For generations, gold has been associated with milestones and special occasions. With Heer by GIVA, we want to make gold more relevant to the way people live today. 9KT gold allows us to bring together the desirability of gold with a more accessible, contemporary proposition, jewellery that you can wear every day, style your way and make part of your personal story.”
The campaign reflects a broader shift in how younger consumers are approaching gold jewellery. Moving beyond traditional occasions and heirloom-led purchases, gold is increasingly becoming part of personal style, chosen to complement an outfit, mark a moment or simply add a little something to an ordinary day. Heer by GIVA’s 9KT gold collection is designed for this evolving relationship with the metal, offering jewellery that is real, stylish and affordable, and made to be worn more often.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.