BrandBuzz
Manaal Fine Jewellery Unveils the Enchanting “Empress of the Reef” Collection in New Delhi
Aadhya Aggarwal’s Latest High-Art Collection Draws Inspiration from Nature’s Beauty, Fusing Elegance with Intricate Craftsmanship
Manaal Fine Jewellery, the luxury brand based in New Delhi and led by designer Aadhya Aggarwal, has launched its stunning new high-art collection, “Empress of the Reef.” Inspired by the interplay of light and shadow found in nature, the collection captures the serene intensity of coral reefs and the dramatic textures of landscapes like Arizona’s Wave formation.
The “Empress of the Reef” collection is a masterful fusion of contrast and elegance, featuring a rich color palette ranging from fiery oranges to deep blacks. Crafted using Japanese and Italian corals, black onyx, cultured pearls, black enamel, and a mix of full-cut and rose-cut diamonds, each piece reflects depth, movement, and visual poetry. Drawing on influences from coral structures, avian motion, and traditional Japanese motifs, the collection balances cultural richness with artistic precision.
“This collection is not just jewellery; it’s a meditative journey through nature’s mysteries—reefs, shadows, wings,” said Aadhya Aggarwal, Creative Director and Founder of Manaal Fine Jewellery. “It’s for those who see jewellery as an extension of their identity, blending serenity with strength and heritage with vision.”
Available exclusively at Manaal Fine Jewellery’s flagship boutique in Sunder Nagar Market, the “Empress of the Reef” collection continues the brand’s legacy of exceptional craftsmanship and cultural storytelling.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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