BrandBuzz
Manaal Fine Jewellery Unveils the Enchanting “Empress of the Reef” Collection in New Delhi
Aadhya Aggarwal’s Latest High-Art Collection Draws Inspiration from Nature’s Beauty, Fusing Elegance with Intricate Craftsmanship
Manaal Fine Jewellery, the luxury brand based in New Delhi and led by designer Aadhya Aggarwal, has launched its stunning new high-art collection, “Empress of the Reef.” Inspired by the interplay of light and shadow found in nature, the collection captures the serene intensity of coral reefs and the dramatic textures of landscapes like Arizona’s Wave formation.
The “Empress of the Reef” collection is a masterful fusion of contrast and elegance, featuring a rich color palette ranging from fiery oranges to deep blacks. Crafted using Japanese and Italian corals, black onyx, cultured pearls, black enamel, and a mix of full-cut and rose-cut diamonds, each piece reflects depth, movement, and visual poetry. Drawing on influences from coral structures, avian motion, and traditional Japanese motifs, the collection balances cultural richness with artistic precision.
“This collection is not just jewellery; it’s a meditative journey through nature’s mysteries—reefs, shadows, wings,” said Aadhya Aggarwal, Creative Director and Founder of Manaal Fine Jewellery. “It’s for those who see jewellery as an extension of their identity, blending serenity with strength and heritage with vision.”
Available exclusively at Manaal Fine Jewellery’s flagship boutique in Sunder Nagar Market, the “Empress of the Reef” collection continues the brand’s legacy of exceptional craftsmanship and cultural storytelling.
BrandBuzz
Heer By GIVA Takes Its Proposal Storytelling To The Streets Of Mumbai
Heer By GIVA Takes Its Proposal Series To Mumbai’s Streets With A Life-Sized Ring Box Cab Activation Featuring The Spirit Of Modern Love and Meaningful Storytelling.
Heer by GIVA, GIVA’s newly launched fine jewellery brand offering gold and lab-grown diamond jewellery, is taking the celebration of modern love to the streets of Mumbai with a striking cab branding activation. Building on the momentum of its emotionally engaging Proposal Series featuring brand ambassador Anushka Sharma, the activation transforms an everyday commute into an immersive brand experience, bringing the campaign beyond digital screens and into the heart of the city.
Designed to turn heads, the cab features a life-sized Heer ring box, transforming an everyday ride into an unforgettable brand experience. Running across Mumbai for three days, the activation is expected to spark curiosity and conversation, with passersby doing a double take as they spot what appears to be Anushka Sharma inside the cab—only to discover it’s part of Heer by GIVA’s latest campaign.
The activation builds on the momentum of the Heer by GIVA Proposal Series, which celebrates authentic proposal stories and the emotions that define life’s most meaningful milestones. Moving beyond conventional product storytelling, the series positions fine jewellery as an integral part of modern love stories, capturing genuine moments of anticipation, joy, and commitment.
Talking about the activation, Resha Jain, Chief Brand Officer, GIVA, said:
“Jewellery is never just about the piece, it’s about the moment it represents. With this activation, we’re taking the emotion behind our Proposal Series beyond digital screens and into everyday life, creating moments of surprise, curiosity, and connection across Mumbai.”
As Heer by GIVA continues to redefine contemporary fine jewellery through meaningful storytelling, the campaign reflects the brand’s vision of creating emotional connections while making gold and lab-grown diamond jewellery a part of life’s most cherished moments.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.