BrandBuzz
Manaal Fine Jewellery Unveils the Enchanting “Empress of the Reef” Collection in New Delhi
Aadhya Aggarwal’s Latest High-Art Collection Draws Inspiration from Nature’s Beauty, Fusing Elegance with Intricate Craftsmanship
Manaal Fine Jewellery, the luxury brand based in New Delhi and led by designer Aadhya Aggarwal, has launched its stunning new high-art collection, “Empress of the Reef.” Inspired by the interplay of light and shadow found in nature, the collection captures the serene intensity of coral reefs and the dramatic textures of landscapes like Arizona’s Wave formation.
The “Empress of the Reef” collection is a masterful fusion of contrast and elegance, featuring a rich color palette ranging from fiery oranges to deep blacks. Crafted using Japanese and Italian corals, black onyx, cultured pearls, black enamel, and a mix of full-cut and rose-cut diamonds, each piece reflects depth, movement, and visual poetry. Drawing on influences from coral structures, avian motion, and traditional Japanese motifs, the collection balances cultural richness with artistic precision.
“This collection is not just jewellery; it’s a meditative journey through nature’s mysteries—reefs, shadows, wings,” said Aadhya Aggarwal, Creative Director and Founder of Manaal Fine Jewellery. “It’s for those who see jewellery as an extension of their identity, blending serenity with strength and heritage with vision.”
Available exclusively at Manaal Fine Jewellery’s flagship boutique in Sunder Nagar Market, the “Empress of the Reef” collection continues the brand’s legacy of exceptional craftsmanship and cultural storytelling.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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BrandBuzz1 day agoKalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
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