BrandBuzz
Manaal Fine Jewellery Unveils the Enchanting “Empress of the Reef” Collection in New Delhi
Aadhya Aggarwal’s Latest High-Art Collection Draws Inspiration from Nature’s Beauty, Fusing Elegance with Intricate Craftsmanship
Manaal Fine Jewellery, the luxury brand based in New Delhi and led by designer Aadhya Aggarwal, has launched its stunning new high-art collection, “Empress of the Reef.” Inspired by the interplay of light and shadow found in nature, the collection captures the serene intensity of coral reefs and the dramatic textures of landscapes like Arizona’s Wave formation.
The “Empress of the Reef” collection is a masterful fusion of contrast and elegance, featuring a rich color palette ranging from fiery oranges to deep blacks. Crafted using Japanese and Italian corals, black onyx, cultured pearls, black enamel, and a mix of full-cut and rose-cut diamonds, each piece reflects depth, movement, and visual poetry. Drawing on influences from coral structures, avian motion, and traditional Japanese motifs, the collection balances cultural richness with artistic precision.
“This collection is not just jewellery; it’s a meditative journey through nature’s mysteries—reefs, shadows, wings,” said Aadhya Aggarwal, Creative Director and Founder of Manaal Fine Jewellery. “It’s for those who see jewellery as an extension of their identity, blending serenity with strength and heritage with vision.”
Available exclusively at Manaal Fine Jewellery’s flagship boutique in Sunder Nagar Market, the “Empress of the Reef” collection continues the brand’s legacy of exceptional craftsmanship and cultural storytelling.
BrandBuzz
Kalyan Jewellers Unveils New Campaign Celebrating The Nimah Collection
Directed By Priyadarshan and Featuring Sreeleela and Kalyani Priyadarshan, The Campaign Reimagines Temple Jewellery As A Timeless Blend Of Heritage, Strength, and Contemporary Elegance
Kalyan Jewellers has unveiled a new brand campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan.
Built around the idea of “A Legacy You Wear,” the campaign presents a cinematic interpretation of India’s temple jewellery traditions, positioning them as enduring expressions of identity, strength, and artistry. Through a narrative-led approach, the film brings together mythology and classical performance to present temple jewellery beyond traditional settings.
The campaign unfolds through two complementary personas. Sreeleela’s character reflects strength and discipline, transitioning from archery to classical dance, with bold temple jewellery reinforcing a sense of power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, with jewellery that highlights finer detailing and understated elegance. Together, the film positions the Nimah collection as heritage jewellery designed to remain relevant across generations.
The Nimah collection draws inspiration from South Indian temple jewellery and is defined by intricate Nakashi (hand-carved) work. The range includes statement bridal necklaces and haarams, temple-inspired chokers, earrings and jhumkas, as well as rings and chains, designed for both bridal and festive occasions.
As part of Kalyan Jewellers’ commitment to trust and transparency, every piece from the Nimah collection comes with the brand’s 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, with the Nimah collection available at Kalyan Jewellers showrooms, offering patrons an experience of jewellery defined by divinity, tradition, and enduring elegance.
Actress Daisy Shah Inaugurates Karan Kothari Jewellers’ Grand Amravati Showroom
Kalyan Jewellers Unveils New Campaign Celebrating The Nimah Collection
MMTC-PAMP Launches Industry’s First Organized Silver Buyback for Coins, Bars, and Jewellery
MMTC-PAMP Launches Industry’s First Organized Silver Buyback for Coins, Bars, and Jewellery
Kalyan Jewellers Unveils New Campaign Celebrating The Nimah Collection
Actress Daisy Shah Inaugurates Karan Kothari Jewellers’ Grand Amravati Showroom
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BrandBuzz3 hours agoMMTC-PAMP Launches Industry’s First Organized Silver Buyback for Coins, Bars, and Jewellery
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BrandBuzz2 hours agoKalyan Jewellers Unveils New Campaign Celebrating The Nimah Collection
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.