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Malabar Group Allocates INR 150 crore to scale up its CSR Initiatives in 2025-26

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  • On World Hunger Day, commits to distribute daily 70,000 meals in India and Zambia, totalling 2.50 crore meals in 2025-26 under its Hunger Free World initiative 
  • In the last 3 years since its launch, the initiative has provided 2.5 crore meals to the underprivileged
  • Malabar Group has dedicated 60 percent of its annual CSR budget to initiatives aimed at eradicating hunger and poverty, reinforcing its commitment to make a deeper social impact.

Malabar Group, India’s leading business conglomerate and the parent company of Malabar Gold & Diamonds, has allocated INR 150 crore in 2025-26 for scaling up its CSR initiatives focused on healthcare, education, hunger & poverty alleviation, women empowerment, environment protection and housing for less privileged.

Under its flagship CSR initiative ‘The Hunger Free World’, the Group has committed to distribute 70,000 meals daily in India and Zambia to the under-privileged, totalling 2.50 crore meals in 2025-26. This represents a significant leap from its cumulative achievement of 2.5 crore meals served over the past 3 years and signals a deepened commitment to the cause of food security for underserved communities. The initiative is aligned with the United Nations’ Sustainable Development Goal 2 – Zero Hunger.

At an event held at the Dr. Ambedkar International Centre, Janpath, New Delhi on May 28, 2025 which also marks the World Hunger Day, Dr. Amitabh Kant, former CEO of NITI Aayog & G-20 Sherpa launched the next phase of the Group’s CSR programmes. Other dignitaries included M.P. Ahammed, Chairman of Malabar Group; KP Abdul Salam, Vice Chairman; O Asher, Managing Director of India Operations; Group Executive Directors Nishad A K and K P Veerankutty; Group Director PA Abdulla Ibrahim; Dr. Idrees V, Chairman, THANAL Daya Rehabilitation Trust; Jishad N K, Zonal Head – North and other management officiates.

Commenting on the initiative, MP Ahammed, Chairman of Malabar Group said, “At Malabar Group, CSR is an integral part of our culture and we believe in giving back to society.  We dedicate May 28 as our annual CSR day; we reaffirm our pledge to stand with the underserved through sustained and impactful action. Our CSR initiatives are a reflection of that enduring commitment. While we are doing our utmost, a greater impact can be achieved if more organisations join this mission. With 295 million people globally facing acute hunger (as per UN data), immediate action is non-negotiable. This urgency drives our meal distribution efforts under the Hunger Free World initiative. Having said that, along with food distribution, the need of the hour is concerted efforts to boost production, creating jobs, and fostering economic growth to bring in sustainable change.”

The Hunger Free World project currently distributes 70,000 meal packets daily across India and Zambia. In India, over 60,000 nutrient-rich meals are provided daily through 167 centres spanning 20 states. In Zambia, the group collaborates with the Zambian government to serve daily meals to 10,000 students across three schools. The Hunger Free World project operates state-of-the-art kitchens equipped with modern facilities and staffed by trained culinary experts and hygiene-conscious personnel.

Under its educational and social welfare initiative, Malabar Group has established 716 micro-learning centres across India, providing primary education and nutrition to street children. Over 32,000 children have enrolled, with 9,000 already integrated into formal schools. This project is being run in collaboration with Thanal. In addition, scholarships have been awarded to 1,14,000 girls to support their education.

The Group has also launched an initiative called Grandma Homes under which shelters have been built to offer free accommodation and care for destitute women. Currently operational in Bengaluru, Kerala and Hyderabad. Plans are underway to expand the initiative to Chennai, Kolkata, Delhi, and Mumbai.

On the healthcare and disaster relief front, the Group has plans to set up non-profit medical stores in all 140 locations in Kerala, offering medicines at subsidised rates. Such stores are already operational in 27 locations in the state.

Malabar Group has also launched the Uyirppu Project which supports higher education for children affected by last year’s landslide in Wayanad, providing financial aid to 134 students. Since its inception, Malabar Gold and Diamonds has been allocating 5% of its profits to social welfare.

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MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador

As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.

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MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery  Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant  milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association,  Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio  across physical precious metals, digital investments and responsible gold recycling. 

The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and  bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday  moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals  brand while making gold ownership more relevant, accessible and convenient for today’s consumers. 

Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome  Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a  modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors,  he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.

This partnership comes at an exciting phase in our growth as we  continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through  our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital  investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”

The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth  naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP  offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And  More.” 

Speaking on the association, Sidharth Malhotra said:

“MMTC-PAMP has built a remarkable reputation for purity, trust and  innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s  milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to  stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through  the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals  brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions  continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership  position while deepening engagement with a younger, digitally connected audience. 

The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels,  with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold,  Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials. 

Link to the TVC (YouTube):

Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//

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