National News
Malabar Group Allocates INR 150 crore to scale up its CSR Initiatives in 2025-26
- On World Hunger Day, commits to distribute daily 70,000 meals in India and Zambia, totalling 2.50 crore meals in 2025-26 under its Hunger Free World initiative
- In the last 3 years since its launch, the initiative has provided 2.5 crore meals to the underprivileged
- Malabar Group has dedicated 60 percent of its annual CSR budget to initiatives aimed at eradicating hunger and poverty, reinforcing its commitment to make a deeper social impact.
Malabar Group, India’s leading business conglomerate and the parent company of Malabar Gold & Diamonds, has allocated INR 150 crore in 2025-26 for scaling up its CSR initiatives focused on healthcare, education, hunger & poverty alleviation, women empowerment, environment protection and housing for less privileged.
Under its flagship CSR initiative ‘The Hunger Free World’, the Group has committed to distribute 70,000 meals daily in India and Zambia to the under-privileged, totalling 2.50 crore meals in 2025-26. This represents a significant leap from its cumulative achievement of 2.5 crore meals served over the past 3 years and signals a deepened commitment to the cause of food security for underserved communities. The initiative is aligned with the United Nations’ Sustainable Development Goal 2 – Zero Hunger.
At an event held at the Dr. Ambedkar International Centre, Janpath, New Delhi on May 28, 2025 which also marks the World Hunger Day, Dr. Amitabh Kant, former CEO of NITI Aayog & G-20 Sherpa launched the next phase of the Group’s CSR programmes. Other dignitaries included M.P. Ahammed, Chairman of Malabar Group; KP Abdul Salam, Vice Chairman; O Asher, Managing Director of India Operations; Group Executive Directors Nishad A K and K P Veerankutty; Group Director PA Abdulla Ibrahim; Dr. Idrees V, Chairman, THANAL Daya Rehabilitation Trust; Jishad N K, Zonal Head – North and other management officiates.

Commenting on the initiative, MP Ahammed, Chairman of Malabar Group said, “At Malabar Group, CSR is an integral part of our culture and we believe in giving back to society. We dedicate May 28 as our annual CSR day; we reaffirm our pledge to stand with the underserved through sustained and impactful action. Our CSR initiatives are a reflection of that enduring commitment. While we are doing our utmost, a greater impact can be achieved if more organisations join this mission. With 295 million people globally facing acute hunger (as per UN data), immediate action is non-negotiable. This urgency drives our meal distribution efforts under the Hunger Free World initiative. Having said that, along with food distribution, the need of the hour is concerted efforts to boost production, creating jobs, and fostering economic growth to bring in sustainable change.”
The Hunger Free World project currently distributes 70,000 meal packets daily across India and Zambia. In India, over 60,000 nutrient-rich meals are provided daily through 167 centres spanning 20 states. In Zambia, the group collaborates with the Zambian government to serve daily meals to 10,000 students across three schools. The Hunger Free World project operates state-of-the-art kitchens equipped with modern facilities and staffed by trained culinary experts and hygiene-conscious personnel.
Under its educational and social welfare initiative, Malabar Group has established 716 micro-learning centres across India, providing primary education and nutrition to street children. Over 32,000 children have enrolled, with 9,000 already integrated into formal schools. This project is being run in collaboration with Thanal. In addition, scholarships have been awarded to 1,14,000 girls to support their education.
The Group has also launched an initiative called Grandma Homes under which shelters have been built to offer free accommodation and care for destitute women. Currently operational in Bengaluru, Kerala and Hyderabad. Plans are underway to expand the initiative to Chennai, Kolkata, Delhi, and Mumbai.
On the healthcare and disaster relief front, the Group has plans to set up non-profit medical stores in all 140 locations in Kerala, offering medicines at subsidised rates. Such stores are already operational in 27 locations in the state.
Malabar Group has also launched the Uyirppu Project which supports higher education for children affected by last year’s landslide in Wayanad, providing financial aid to 134 students. Since its inception, Malabar Gold and Diamonds has been allocating 5% of its profits to social welfare.
National News
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
A culturally rooted, insight-led launch that reimagines festive gold buying through storytelling, symbolism, and spiritual relevance.
In a move that blends cultural storytelling with product innovation, Bhima Gold has unveiled its Ashtalakshmi Coin Collection for Akshaya Tritiya – positioning gold not just as a purchase, but as a deeply symbolic expression of prosperity, faith, and intent.
Timed with one of India’s most significant gold-buying occasions, Akshaya Tritiya, the launch reflects a deeper cultural shift in consumer behaviour. While the festival continues to drive strong purchase intent, there is a growing preference for meaningful, purpose-led buying experiences over purely transactional consumption.
Aligned with this evolving mindset, the Ashtalakshmi coin collection has been thoughtfully conceptualised to blend tradition with deeper symbolism. Inspired by the eight sacred forms of Goddess Lakshmi, each coin represents a distinct dimension of prosperity—from wealth and nourishment to courage, knowledge, and continuity.

By bringing together Adi Lakshmi, Dhana Lakshmi, Dhanya Lakshmi, Gaja Lakshmi, Santana Lakshmi, Veera Lakshmi, Vijaya Lakshmi and Vidya Lakshmi, the collection reframes gold coins from being a generic festive purchase to a story-driven, culturally immersive product experience – one that resonates across generations and belief systems.
This launch also aligns with Bhima Gold’s larger centenary narrative of “Together Purever,” which focuses on legacy, shared traditions, and evolving consumer meaning. The collection becomes an extension of that philosophy – reinforcing how heritage brands are reinterpreting tradition for a more aware and emotionally driven consumer.
Customers can pre-book their favourite jewellery by paying just 10% in advance & get their jewellery on Akshaya Tritiya at the lowest rate, which gives customers more flexibility and helps them plan their purchases with greater confidence, especially at a time when gold prices are high.
Akshaya Tritiya has traditionally been associated with intention, belief, and the aspiration for prosperity, extending beyond a purely transactional act of buying gold. The Ashtalakshmi Coin Collection has been conceptualised to reflect this deeper cultural and spiritual significance, with each coin designed to carry a distinct meaning and sense of purpose. The initiative also aligns with evolving consumer preferences, where there is a noticeable shift towards jewellery that offers emotional, cultural, and spiritual resonance in addition to intrinsic value.
With gold prices near record highs and consumer sentiment becoming more considered, Bhima’s Ashtalakshmi Coin Collection signals a broader shift in the category — from price-led promotions to meaning-led engagement, where design, storytelling, and cultural relevance drive both differentiation and demand.
As legacy brands navigate a new era of conscious consumption, Bhima Gold’s latest offering highlights how tradition can be reimagined as experience, making gold buying not just an act of investment, but an expression of identity and belief.
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