Malabar Gold & Diamonds, the world’s sixth-largest jewelry retailer with over 380 showrooms across 13 countries, has joined forces with Accenture (NYSE: ACN) to accelerate its digital transformation through an AI-powered, cloud-enabled platform. This strategic initiative aims to enhance customer and employee experiences, improve business agility, and unlock new growth opportunities across its global operations.

Accenture will develop a secure, scalable digital core for Malabar Gold & Diamonds, optimizing key business functions including finance, manufacturing, supply chain management, and retail operations. By leveraging real-time data, the company will be able to forecast demand more accurately, adapt swiftly to market changes, and drive operational excellence.

The AI-driven platform will enhance productivity and customer satisfaction by dynamically optimizing sales, marketing, and fulfillment processes. Real-time insights into the availability and pricing of precious metals and gemstones will ensure a seamless shopping experience—both online and in-store—from browsing to checkout.

Designed with regulatory compliance in mind, the platform will align with trade laws across the 13 markets where Malabar Gold & Diamonds operates. The company plans to scale the platform through employee training and adoption strategies, fostering a data-driven culture across its workforce.

Abdul Salam K.P, Vice Chairman of Malabar Group, emphasized the brand’s commitment to technological advancement: “Malabar Gold & Diamonds has always prioritized innovation to enhance customer experiences. By collaborating with Accenture to build a unified digital platform, we are reinforcing our commitment to becoming a future-ready organization, setting new industry benchmarks and best practices.”

Amneet Singh, Products Lead for Accenture in India, highlighted the impact of digital reinvention:”Our research shows that AI-driven digital investments can boost revenue growth by up to 60% and improve profitability by 40%. By implementing a robust digital core, Malabar Gold & Diamonds will streamline operations, enhance agility, and navigate supply chain complexities with greater responsiveness.”

Through this strategic partnership, Malabar Gold & Diamonds is positioning itself at the forefront of digital transformation in the global jewelry industry.