JB Insights
Maharashtra’s landmark Gem & Jewellery Policy 2025 — aims to attract investments worth ₹1 lakh crore and create over 5 lakh new jobs
In a landmark move, the Government of Maharashtra today announced the Maharashtra State Gem & Jewellery Policy 2025, becoming the first state in India to introduce a dedicated policy for the gem and jewellery sector. The policy aims to attract investments worth Rs.1 lakh crore and create over 5 lakh new jobs, marking a major step towards transforming Maharashtra into a global hub for jewellery manufacturing, exports, and design.
The Gem & Jewellery Export Promotion Council (GJEPC), has been actively working with the Department of Industries, Government of Maharashtra, for the past one and a half years on developing this policy framework. Through several consultations and stakeholder meetings, GJEPC provided valuable inputs to ensure that the policy addresses the industry’s evolving needs — from manufacturing and infrastructure to skilling and export facilitation.
Ambitious Financial Goals:
- Rs.1 lakh crore investment target
- 5 lakh+ new jobs expected
- Focus on transforming Maharashtra into a global manufacturing and export hub
These numbers suggest a transformative vision rather than incremental growth, indicating the government’s commitment to making this a flagship industrial initiative.
Policy Framework Strengths
- Collaborative Development Process: The 18-month consultation period with GJEPC demonstrates a stakeholder-driven approach, which typically leads to more implementable policies that address real industry pain points.
- Comprehensive Ecosystem Approach: The policy addresses multiple dimensions:
- Manufacturing infrastructure
- Export facilitation
- Skill development and training
- Technology upgradation
- Innovation and design
- Ease of doing business reforms
- Value Chain Coverage: From raw material processing to finished goods, design, and exports—suggesting a holistic industry development strategy.
Skill Development Infrastructure:
- Partnership with ITIs and design institutes
- Certification programs aligned with international standards
- Bridging the gap between traditional craftsmanship and modern technology
Export Competitiveness:
- Logistics and connectivity to ports (Mumbai advantage)
- Compliance support for international quality standards
- Trade finance and working capital facilitation
Technology Adoption:
- Support for CAD/CAM technology
- 3D printing and digital design capabilities
- Lab-grown diamond manufacturing (emerging segment)
Economic Impact Potential
Direct Benefits:
- Employment generation across skill levels (artisans to designers)
- Export revenue growth
- Ancillary industry development (packaging, logistics, security)
Indirect Benefits:
- Tourism linkage (jewellery retail and exhibition hubs)
- MSME ecosystem growth
- Financial services demand

Expressing his gratitude to the state leadership, Kirit Bhansali, Chairman, GJEPC, said: “We are deeply thankful to the Hon’ble Chief Minister, Shri Devendra Fadnavis, for his visionary leadership in announcing India’s first State Gem & Jewellery Policy. This landmark initiative will not only strengthen Maharashtra’s position as a leading jewellery manufacturing centre but also bring about a qualitative leap in areas such as skilling, technology upgradation, and value addition.
With this policy, we foresee new opportunities for investment, innovation, and job creation — paving the way for Maharashtra to set new global benchmarks in the gems and jewellery sector.”
“I would also like to express my sincere gratitude to Shri Uday Samant, Hon’ble Minister for Industries, Government of Maharashtra, for his proactive guidance and steadfast support in driving this landmark policy.”
The Maharashtra State Gem & Jewellery Policy 2025 is expected to enhance the competitiveness of the industry, attract domestic and international investors, and further cement Maharashtra’s role as the heart of India’s jewellery economy.
JB Insights
Forevermark stores: De Beers is rewriting the rulebook
De Beers isn’t just playing the game anymore; they’re rewriting the rulebook. Forget the “shop-in-shop” clutter—the diamond giant is planting its flag in Indian soil with a strategy that’s as sharp as a princess cut.
By launching standalone Forevermark stores, De Beers is ditching the middleman and betting big on India as the ultimate test bed for high-octane luxury. Here’s how they’re turning the “traditional” jewelry market on its head:
The Strategy: High Stakes, Higher Value
De Beers has stopped trying to blend in. They’ve realized that to sell a dream, you need to own the room.

- The Blueprint: They’re swapping low-risk partner outlets for sprawling, 5,000 sq. ft. flagship “global” stores.
- The Target: No more waiting for a wedding invite. They’re hunting the “Self-Purchaser”—affluent women (ages 25–45) who buy diamonds because it’s Tuesday, not because they’re getting married.
- The Map: Forget the cooling markets in China or the “steady-as-she-goes” U.S. De Beers is laser-focused on India’s Tier 1 and Tier 2 cities, where the appetite for luxury is growing at a staggering 10–12% annually.
Why India? The Death of “Gold Only”
For decades, gold was the undisputed heavyweight champion of the Indian heirloom. Not anymore. India’s young, wealthy middle class is trading religious tradition for high-end aspiration.
Gold has long been the Old Guard of Indian jewellery—deeply rooted in tradition, trust, and legacy. Dominating heavy wedding sets and festive occasions, gold is typically purchased by families and patriarchs, valued as both adornment and secure investment. Its vibe is timeless, ceremonial, and culturally rich, symbolising stability and generational wealth. In contrast, diamonds represent the New Wave—light, versatile, and designed for everyday wear as much as special moments. Increasingly chosen by independent women, diamond jewellery reflects individuality and aspiration, evolving into a modern status symbol that blends personal expression with contemporary luxury.
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