Made In India: A Titan Story is a six-episode biographical drama series streaming for free on Amazon MX Player and available through Prime Video. It chronicles the incredible journey of Tata executive Xerxes Desai and J.R.D. Tata as they defy all odds to build India’s first world-class, indigenous quartz watch.  The series is inspired by by Vinay Kamath’s book, Titan: India’s Most Successful Consumer Brand

Set in pre-liberalized India, the show highlights how a sidelined Tata executive (Xerxes Desai) pivots from a failing printing press venture to take on smuggled goods and foreign watch brands. Actor Naseeruddin Shah plays JRD Tata, while Jim Sarbh portrays Xerxes Desai in the series that traces the formation of the company and its growth within the consumer sector. The narrative focuses on decisions, ideas and execution that shaped the business over time. It presents the link between leadership and development of the company.

The story of Titan resonates strongly with Prime Minister Narendra Modi’s vision of “Make in India,” which champions domestic manufacturing, innovation, and self-reliance. Long before the initiative became a national movement, Titan embodied these principles by proving that an Indian company could design, manufacture, and market world-class products capable of competing with global brands.

In many ways, Made In India: A Titan Story serves as a compelling reminder that the foundations of India’s manufacturing ambitions were laid decades ago by pioneers who believed in creating globally competitive products on Indian soil.

From a single-product underdog in 1984 to a retail powerhouse today, Titan Company Ltd. has spent decades rewriting the rules of lifestyle and luxury. With a massive footprint of over 2,000 stores housing 16 iconic brands, they know how to make a statement. Look no further than their glittering jewellery lineup—featuring Tanishq, Zoya, Mia, CaratLane, and beYon—masterfully crafting everything from effortless everyday minimalist pieces to jaw-dropping, high-value luxury.