CaratLane, a Tata Product and India’s leading omnichannel jewellery brand, has unveiled Bappancha Ashirwaad, its latest regional short film — following the huge success of its Teej campaign for Uttar Pradesh. With this release, the brand takes its celebrated engagement narrative to Maharashtra, strengthening its connection with the state’s culture and people.

Developed in partnership with BBH India, Bappancha Ashirwaad places a modern proposal story against the lively backdrop of local festive celebrations, while keeping the focus on the gentle encouragement that inspires couples to commit. By weaving regional flavours into a universal love story, CaratLane aims to build deeper resonance with audiences in Maharashtra.

Saumen Bhaumik, Managing Director, CaratLane said, “At CaratLane, we believe that love stories are best told in the language of the heart, the mother tongue! With this ‘Bappancha Ashirwad’ film, we are delighted to be celebrating the unique culture and traditions of Maharashtra, weaving the joy of a proposal with the spirit of Ganesh Chaturthi! As a brand, we want to help couples make their special occasions really unforgettable. That magical moment when time stands still, nothing else seems to exist — we are privileged to be part of such rare expressions.”

“Bappancha Ashirwaad takes the gentle push of The Nudge and lets it breathe in a fresh language and setting. The emotion is universal, but the streets and sounds are unmistakably local. We hope viewers see their own journeys reflected in this simple invitation to say yes,” said Parikshit Bhattacharya – Chief Creative Officer, BBH India.

The campaign will premiere across CaratLane’s social channels, YouTube, and in-store screens. Influencers and content creators from across Maharashtra will help amplify the story. Together, these regional narratives are part of the brand’s larger effort to connect meaningfully with customers across India’s diverse cultures while keeping love and commitment at the heart of the message.

Waman Hari Pethe Jewellers, a name synonymous with heritage and trust since 1909, has expanded its legacy with the grand opening of its 30th showroom in Thane. This marks a significant chapter in the brand’s 116-year journey of delivering timeless craftsmanship and impeccable quality.

The new showroom was inaugurated in the presence of esteemed guests, including Ramesh Vaze, Chairman of S.H. Kelkar & Co. Ltd., and National Award-winning filmmaker Ravi Jadhav, along with long-time patrons and senior members of the company.

Designed as a modern retail destination, the state-of-the-art Thane showroom showcases an extensive range of gold, diamond, and Polki jewellery, blending traditional artistry with contemporary elegance.

Commenting on the launch, Ashish Pethe said, “Opening our 30th showroom is a testament to the trust our customers have placed in us. Our patrons had to travel to Mumbai for buying with us. Now we are happy to come to Thane to serve our loyal customers. Thane’s vibrancy makes it an ideal location to serve our discerning clientele.”

The launch event also featured an exclusive preview of new collections, continuing the brand’s promise to offer jewellery that helps create lasting memories.

With this new addition, Waman Hari Pethe Jewellers reinforces its commitment to being closer to its customers while upholding its legacy of excellence in jewellery.

PNG Jewellers, one of India’s most trusted and iconic legacy jewellery brands, proudly announced the grand opening of its new store in Jalgaon, Maharashtra. The new store was inaugurated by Marathi film industry superstar Swapnil Joshi, marking yet another milestone in the brand’s ongoing expansion journey driven by strong customer demand for its jewellery.

Spread across 4,500 sq. ft., the store will showcase the very best of PNG Jewellers stunning collections like Saptam, Pratha, Katha and Eiina. Located in the fast developing suburb of Ajay Colony, Ring Road, the new space has been designed to deliver an exceptional shopping experience, blending PNG’s heritage of trust and craftsmanship with modern retail elegance and top notch service.

To celebrate the launch, PNG Jewellers has announced special inaugural offers from the 15^th of August to 29^th of August 2025. Customers can enjoy upto 20% off on gold jewellery making charges and upto 50% off on diamond jewellery making charges, making it the perfect opportunity to explore and own timeless designs right at the beginning of the festive season.

Sharing his excitement about the launch, actor Swapnil Joshi said, “It’s always a delight to be a part of PNG Jewellers’ milestone celebrations. This one is truly special as it is the launch of PNG’s first store in the city of Jalgaon! The people of Maharashtra deserve nothing but the best and I am so glad that PNG Jewellers has now entered this wonderful city with its amazing jewellery with such a grand showroom.”  

Speaking at the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Jalgaon has been a high-potential market for us, and the decision to open a store here is a direct response to the growing demand from our customers in the region. This new store allows us to bring our complete range of products and our signature shopping experience closer to our valued patrons. We are committed to serving the people of Jalgaon with the same trust, transparency, and quality that PNG Jewellers has stood for since its inception in 1832.”

The Jalgaon store launch reinforces PNG Jewellers’ vision of expanding its footprint as Maharashtra’s strongest jewellery player while staying deeply connected to the needs of its customers. With this addition, the brand continues to tap high potential markets in India as it embarks up a nationwide expansion.