Brand Talks
Lukson Jewels Unveils the Mystic Mermaid Collection: Oceanic Glamour with a Conscience
A dazzling tribute to the sea, crafted with lab-grown diamonds and ethical elegance
Lukson Jewels, India’s most trusted lab-grown diamond label, unveils its newest capsule: Mystic Mermaid, an ethereal jewellery collection that draws on the mystery and majesty of the ocean. Set in premium Vermeil gold and featuring IGI-certified, lab-grown diamonds, each piece reflects Lukson’s unwavering commitment to ethical luxury, individual expression, and contemporary design.
Inspired by marine elegance and modern minimalism, the Mystic Mermaid collection offers an exquisite range of rings, earrings, necklaces, and bracelets that glimmer with fluid lines and sea-inspired motifs. Designed to evoke both fantasy and freedom, the pieces serve as wearable poetry — a nod to the power of femininity and the serenity of the sea.
“This collection captures the duality of softness and strength that the ocean represents,” says Anand Lukhi, Founder & CEO of Lukson and a third-generation diamantaire. “Mystic Mermaid is not just about jewellery it’s about honouring individuality while staying rooted in sustainability. As a brand, we’ve always aimed to redefine fine jewellery for the modern Indian consumer, and this collection is another step in that direction.”
Lukson was founded in 2024 as the first D2C label from the JK Star Group, a legacy diamond conglomerate with over 34 years of heritage. Anand’s vision was bold: to shift the diamond narrative from mined opulence to mindful beauty, embracing lab-grown diamonds that match the brilliance of natural stones without the environmental cost.
Adding to this ethos, Vedant Lukhi, Co-founder of Lukson, shares: “Mystic Mermaid is for the dreamers, the doers, and everyone in between. It brings together conscious materials, timeless silhouettes, and a certain whimsical strength. We hope it inspires people to wear their stories and their values proudly.”
With a brand philosophy rooted in equality, trust, passion, and sustainability, Lukson continues to break new ground by offering accessible luxury without compromise. The brand controls its entire supply chain — from design and diamond cultivation to retail ensuring transparency, fair pricing, and exceptional quality at every step.
Brand Talks
Rashmika Mandanna Joins the Swarovski Asia Family as Brand Ambassador for India
The beloved Indian actress Rashmika Mandanna brings her charm and style to Swarovski, reflecting the brand’s vision of modern elegance and joyful extravagance.
Swarovski proudly announces actor Rashmika Mandanna as its new Brand Ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.
India, a vibrant market with a deep affinity for jewelry and self-expression, continues to play a pivotal role in Swarovski’s global growth story. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.
Celebrated for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.
Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said:
“Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Rashmika Mandanna shared:
“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”
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