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Lukson Jewels Unveils the Mystic Mermaid Collection: Oceanic Glamour with a Conscience

A dazzling tribute to the sea, crafted with lab-grown diamonds and ethical elegance

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Lukson Jewels, India’s most trusted lab-grown diamond label, unveils its newest capsule: Mystic Mermaid, an ethereal jewellery collection that draws on the mystery and majesty of the ocean. Set in premium Vermeil gold and featuring IGI-certified, lab-grown diamonds, each piece reflects Lukson’s unwavering commitment to ethical luxury, individual expression, and contemporary design.

Inspired by marine elegance and modern minimalism, the Mystic Mermaid collection offers an exquisite range of rings, earrings, necklaces, and bracelets that glimmer with fluid lines and sea-inspired motifs. Designed to evoke both fantasy and freedom, the pieces serve as wearable poetry — a nod to the power of femininity and the serenity of the sea.

“This collection captures the duality of softness and strength that the ocean represents,” says Anand Lukhi, Founder & CEO of Lukson and a third-generation diamantaire. “Mystic Mermaid is not just about jewellery it’s about honouring individuality while staying rooted in sustainability. As a brand, we’ve always aimed to redefine fine jewellery for the modern Indian consumer, and this collection is another step in that direction.”

Lukson was founded in 2024 as the first D2C label from the JK Star Group, a legacy diamond conglomerate with over 34 years of heritage. Anand’s vision was bold: to shift the diamond narrative from mined opulence to mindful beauty, embracing lab-grown diamonds that match the brilliance of natural stones without the environmental cost.

Adding to this ethos, Vedant Lukhi, Co-founder of Lukson, shares: “Mystic Mermaid is for the dreamers, the doers, and everyone in between. It brings together conscious materials, timeless silhouettes, and a certain whimsical strength. We hope it inspires people to wear their stories and their values proudly.”

With a brand philosophy rooted in equality, trust, passion, and sustainability, Lukson continues to break new ground by offering accessible luxury without compromise. The brand controls its entire supply chain — from design and diamond cultivation to retail ensuring transparency, fair pricing, and exceptional quality at every step.

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Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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