BrandBuzz
Lukson crosses ₹75 lakhs in D2C sales in 100 days

In just 100 days since launch, Lukson, a new-age lab-grown diamond jewellery brand, has clocked over ₹75 lakhs in D2C sales, proving that clean luxury and conscious design are no longer niche; they’re the new norm.
Founded by Anand Lukhi and Vedant Lukhi, Lukson was launched under the umbrella of JK Star Group, a legacy diamond conglomerate with over 34 years of experience and vertical integration across natural and lab-grown diamonds. With this rich lineage and a modern retail-first mindset, Lukson is redefining how India shops for fine jewellery making it affordable, ethical, and effortlessly wearable.

“Our goal with Lukson is to shift the narrative from mined opulence to mindful beauty. We want to democratize diamonds by offering design-led, lab-grown jewellery that celebrates individuality, without compromising on ethics or elegance,” says Anand Lukhi, Founder & CEO of Lukson.
Designed in-house and crafted using IGI-certified, self-grown lab diamonds, Lukson’s jewellery is minimal yet striking, perfect for daily wear, milestone moments, and modern gifting. Each piece blends timeless sophistication with contemporary appeal, making it accessible across all age groups and gender expressions.
Key Highlights:
- ●₹75 Lacs+ in online D2C sales in just 100 days
- ●Retail tie-ups with Nykaa Fashion, Phoenix Group, Ajio, Broadway, and Amazon
- ●Signature collections available in Gold Vermeil, 14K, and 18K Gold
- ●Complete control of the value chain—from diamond growth to finished jewellery
- ●Proudly Made in India, blending artisanal craftsmanship with tech-driven design
Lukson’s growing popularity among Gen Z and millennial shoppers is rooted in more than just aesthetics; it’s the promise of guilt-free luxury that doesn’t cost the Earth. With a strong D2C presence, ethical sourcing, and minimalist designs, Lukson is fast emerging as India’s most trusted lab-grown diamond label.

BrandBuzz
Rahul Desai officially launches RD consultancy, setting a new benchmark for growth in the jewelry industry

Rahul Desai, MD & CEO of the International Institute of Gemology (IIG), known for his transformative leadership and foresight in the jewelry business, officially announces the launch of RD Consultancy, a dedicated jewelry business growth consultancy. With a specialized focus on Product Planning, People Management, Brand Pulse, and Placement Strategy; RD Consultancy is positioned as a holistic partner for jewelry businesses looking to evolve, scale, and lead in an increasingly competitive landscape. This new venture marks a significant evolution in his multifaceted career, adding to his legacy as a strategist, educator, and trusted advisor within the industry.
With more than two decades of experience spanning manufacturing, retail, branding, and digital integration, Rahul Desai has played a pivotal role in elevating both B2B and B2C jewelry enterprises. Through RD Consultancy, he now brings this depth of experience into a formal structure designed to guide businesses through real, scalable transformation. The consultancy is built on a singular promise: to help jewelry brands move from vision to execution with strategic clarity and operational precision.

“In my experience,” Rahul Desai shares, “many entrepreneurs have the ambition and potential, but they often lack the framework to convert that into sustained success. RD Consultancy offers that missing blueprint. Whether it’s about building from scratch, navigating a market shift, or unlocking the next level of growth, we help bridge the gap.” The consultancy also supports businesses transitioning across models, from B2C to B2B or D2C, and into e-commerce, with strategies tailored to today’s dynamic consumer and trade landscapes.
Rather than offering off-the-shelf solutions, RD Consultancy approaches each project with a bespoke customized strategy. From recalibrating growth plans to streamlining teams and operations, from reimagining merchandise assortments to building compelling brand narratives, the focus remains on long-term value creation. Its solutions are insight-driven and outcome-oriented, ensuring clients don’t just keep pace, but lead.
Over the years, Rahul Desai has already been the silent force behind several successful turnarounds and brand evolutions. Now, with the official launch of RD Consultancy, this expertise becomes accessible to a wider audience ready to take their jewelry business to the next level.
For more information on RD Consultancy, visit www.rahuldesai.in and learn how it can help transform your jewelry business. You can also contact: rahul@iigindia.com and +91 98207 17183 for more information.
BrandBuzz
Giva announces 0% making charges on all gold and diamond jewellery designs

In a move that brings even more value to modern jewellery shopping, GIVA, one of India’s fastest-growing D2C fine jewellery brands, has announced 0% making charges on its entire range of gold and diamond jewellery designs, including pieces under their newly launched sub-brand Heer by GIVA – a line featuring elegant gold-plated, lab-grown diamond-studded jewellery.
This initiative is part of GIVA’s customer-first philosophy, a commitment to pricing transparency, fair value, and simplifying the jewellery-buying experience for today’s conscious shopper. By eliminating making charges without compromising on design, quality, or certification, GIVA continues to push boundaries in India’s fine jewellery space.
The announcement complements Heer by GIVA’s recently launched designs, a range of modern, minimalist, and meaningful pieces in 14K and 18K gold, studded with IGI-certified lab-grown diamonds. Crafted for everyday elegance and special occasions alike, these designs are also perfect for thoughtful gifting – whether for Raksha Bandhan or a personal celebration.
With a growing omnichannel presence, a fresh new collection, and a transparent pricing approach, there’s never been a better time to bring home your favourite piece from GIVA.
BrandBuzz
Oropel Presents Sajra – A Fresh Take on Timeless Diamond Jewelry with a Pop of Colour
. Inspired by the spirit of “Kun Faya Kun”, Sajra celebrates optimism, colour and faith, transforming timeless jewellery staples into modern, wearable art.

Mumbai-based luxury jewellery brand Oropel, founded by Neeti Patwa, introduces Sajra, a vibrant collection that reimagines classic diamond jewellery with a refreshing twist of enamel and contemporary design


Each piece in Sajra is handcrafted in 14K gold, set with certified lab-grown or mined diamonds, and elevated with vivid enamel detailing. The collection ranges from ₹25,000 to ₹3,45,000 and offers a wide selection of versatile designs for modern women who want their jewellery to feel personal yet effortless.
Key highlights include bold statement hoops that frame the face with just the right balance of sparkle and colour; finely crafted rings perfect for stacking or solo styling; delicate chain bracelets that double up as everyday essentials or special occasion accents; minimalist drop earrings that are sleek yet striking; and subtle studs that add a playful pop to day-to-night looks.


All pieces can be customised in preferred enamel shades and diamond options, giving buyers the freedom to make each piece truly their own.



“For me, Sajra is the jewelry version of a beautiful part of ‘Kun Faya Kun’ which talks about optimism and faith and its power to replace darkness with colour and freshness,” says Neeti Patwa, Oropel’s Founder. “I wanted to craft jewelry that feels like hope made tangible, blending classic diamonds with vibrant enamel to create pieces that are timeless yet bold, personal yet universal. Wear them, and let your story shine.”
-
New Premises2 weeks ago
Malabar Gold & Diamonds Inaugurates Landmark Integrated Manufacturing Site in Hyderabad, Cementing Its Position as a Global Manufacturing Leader
-
National News2 months ago
Emmadi Silver Jewellery Launches First Karnataka Store with Grand Opening in Bengaluru’s Malleshwaram
-
BrandBuzz3 months ago
Mia by Tanishq Unveils ‘Fiora’ Collection This Akshaya Tritiya: A Celebration of Nature’s Blossoms and New Beginnings
-
GlamBuzz2 months ago
Gokulam Signature Jewels Debuts in Hyderabad with Glamorous Launch at KPHB