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Lukson crosses ₹75 lakhs in D2C sales in 100 days

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In just 100 days since launch, Lukson, a new-age lab-grown diamond jewellery brand, has clocked over ₹75 lakhs in D2C sales, proving that clean luxury and conscious design are no longer niche; they’re the new norm.

Founded by Anand Lukhi and Vedant Lukhi, Lukson was launched under the umbrella of JK Star Group, a legacy diamond conglomerate with over 34 years of experience and vertical integration across natural and lab-grown diamonds. With this rich lineage and a modern retail-first mindset, Lukson is redefining how India shops for fine jewellery making it affordable, ethical, and effortlessly wearable.

“Our goal with Lukson is to shift the narrative from mined opulence to mindful beauty. We want to democratize diamonds by offering design-led, lab-grown jewellery that celebrates individuality, without compromising on ethics or elegance,” says Anand Lukhi, Founder & CEO of Lukson.

Designed in-house and crafted using IGI-certified, self-grown lab diamonds, Lukson’s jewellery is minimal yet striking, perfect for daily wear, milestone moments, and modern gifting. Each piece blends timeless sophistication with contemporary appeal, making it accessible across all age groups and gender expressions.

Key Highlights:

  • ●₹75 Lacs+ in online D2C sales in just 100 days
  • ●Retail tie-ups with Nykaa Fashion, Phoenix Group, Ajio, Broadway, and Amazon
  • ●Signature collections available in Gold Vermeil, 14K, and 18K Gold
  • ●Complete control of the value chain—from diamond growth to finished jewellery
  • ●Proudly Made in India, blending artisanal craftsmanship with tech-driven design

Lukson’s growing popularity among Gen Z and millennial shoppers is rooted in more than just aesthetics; it’s the promise of guilt-free luxury that doesn’t cost the Earth. With a strong D2C presence, ethical sourcing, and minimalist designs, Lukson is fast emerging as India’s most trusted lab-grown diamond label.

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BrandBuzz

Mavitrra Launches the “Minimalistic Diamond Collection” – A Quiet Celebration of Everyday Elegance and Contemporary Luxury

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Mavitrra, the refined bespoke diamond jewellery brand known for its stylistically unique and spiritually inspired artistry, proudly unveils its latest curation—The Minimalistic Diamond Collection, a line that celebrates understated luxury through clean silhouettes, fine craftsmanship, and timeless sophistication.

Designed for the modern woman who values grace in simplicity, the collection embodies the philosophy of “effortless brilliance.” Each piece features natural diamonds set in hallmark white and yellow gold, seamlessly blending subtle glamour with versatile design. From soft geometric structures to fluid minimal forms, every creation is thoughtfully crafted to elevate everyday wear while maintaining the artistry and emotional depth Mavitrra is known for. The collection includes the Trillion Charm Necklace, the Amora Dome Heart Ring, Amoura Ekatrra, Amoura Swarnadil, Sitara by Mavitrra

Bindu Sharma

Bindu Sharma, Founder & Creative Director, Mavitrra’’ said ‘’The Minimalistic Diamond Collection is born from a simple yet profound thought—true elegance doesn’t demand attention; it quietly captivates. Today’s woman seeks jewellery that reflects her rhythm, her choices, and her unspoken confidence. With this collection, we wanted to create pieces that blend into her everyday life while still making her feel elevated and expressive. Each design carries a sense of emotional purity and artistic precision, crafted to resonate with individuality rather than trends.

Minimalism, for us, is a celebration of meaningful design—where every curve, every diamond, and every silhouette has purpose. This collection reflects the modern woman’s desire for jewellery that is graceful, wearable, and timeless. It is an ode to subtle glamour and the beauty of simplicity.

The Minimalistic Diamond Collection stands as an evolution in Mavitrra’s design language the perfect harmony of modern minimalism and soul-led craftsmanship. These pieces can be worn every day, layered effortlessly, or styled as standalone statements. Each creation honours the essence of contemporary femininity: calm, confident, and inherently sophisticated.

This collection brings forward Mavitrra’s promise of creating jewellery that becomes a part of a woman’s lifestyle, rather than just her wardrobe reflecting her elegance in the most natural and timeless way.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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