In just 100 days since launch, Lukson, a new-age lab-grown diamond jewellery brand, has clocked over ₹75 lakhs in D2C sales, proving that clean luxury and conscious design are no longer niche; they’re the new norm.

Founded by Anand Lukhi and Vedant Lukhi, Lukson was launched under the umbrella of JK Star Group, a legacy diamond conglomerate with over 34 years of experience and vertical integration across natural and lab-grown diamonds. With this rich lineage and a modern retail-first mindset, Lukson is redefining how India shops for fine jewellery making it affordable, ethical, and effortlessly wearable.

“Our goal with Lukson is to shift the narrative from mined opulence to mindful beauty. We want to democratize diamonds by offering design-led, lab-grown jewellery that celebrates individuality, without compromising on ethics or elegance,” says Anand Lukhi, Founder & CEO of Lukson.

Designed in-house and crafted using IGI-certified, self-grown lab diamonds, Lukson’s jewellery is minimal yet striking, perfect for daily wear, milestone moments, and modern gifting. Each piece blends timeless sophistication with contemporary appeal, making it accessible across all age groups and gender expressions.

Key Highlights:

• ●₹75 Lacs+ in online D2C sales in just 100 days
• ●Retail tie-ups with Nykaa Fashion, Phoenix Group, Ajio, Broadway, and Amazon
• ●Signature collections available in Gold Vermeil, 14K, and 18K Gold
• ●Complete control of the value chain—from diamond growth to finished jewellery
• ●Proudly Made in India, blending artisanal craftsmanship with tech-driven design

Lukson’s growing popularity among Gen Z and millennial shoppers is rooted in more than just aesthetics; it’s the promise of guilt-free luxury that doesn’t cost the Earth. With a strong D2C presence, ethical sourcing, and minimalist designs, Lukson is fast emerging as India’s most trusted lab-grown diamond label.