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Lucira Launches ‘On The Move’ Collection: A Tribute to Modern Women

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Across cultures and centuries, movement has been a mark of life. From the first racing heartbeats of a new beginning to the ritual rhythm of dance, the human story has always been written in motion.

Found in ancient civilizations from Egypt to Mesopotamia, the bezel wasn’t just decoration, it was armor. A seamless circle of strength. A symbol of unity and continuity.

The Bezel Collection draws from this legacy of energy, evolution, and the power of a woman in motion. Inspired by the concept of inner stillness within outer momentum, it honors those who move with intention: the athletes, the creators, the thinkers, the mothers, the makers.

Today, we reimagine it for the modern woman.
One who lifts, leads, runs, rests, and rises again – all while holding her own light.

Lucira was born from a desire to redefine what fine jewelry means in today’s world. Traditionally, jewelry has been reserved for safekeeping — worn only on special occasions, bound by unspoken rules: don’t wear it to the gym, while traveling, or during everyday movement. But why should beauty come at the cost of freedom?

The On The Move collection is designed with a new philosophy — that jewelry should move effortlessly with the wearer. Inspired by the strength of modern women — those who lead, lift, create, nurture, and rise — these pieces are made to complement lives lived in motion.

Each diamond is set in a sleek bezel, fully encased in gold. There are no prongs to loosen, no edges to catch, and no fragility to worry about. The surface is smooth, the form is strong, and the brilliance remains uninterrupted — no matter how active the day.

On The Move marks Lucira’s debut collection: fine jewelry crafted not to sit still, but to move with intention, strength, and style.

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BrandBuzz

Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

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Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.

“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.

The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces.  This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”

Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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