DiamondBuzz
Lucara nets $54m from two stones from Karowe mine
The luxury brand’s new boutique at the Taj Krishna in Banjara Hills highlights its celebrated fine jewellery and global couture collections.
Lucara raised $54m from the sale of two exceptional stones – weighing 1,080 carats and 549 carats – both recovered at its Karowe mine, in Botswana, it said this week. The 549 carat Type IIa Sethunya diamond was recovered in February 2020 and was sold to the French luxury maison Louis Vuitton.The 1,080 carat Eva Star, recovered in August 2023, was acquired by an unnamed buyer.
Canadian miner Lucara, 100 per cent owner of the mine, said it was “delighted” to announce details of the sales, now that final payments had been received and the goods had been delivered. It did not specify the price achieved by the diamonds individually, but said they’d sold for a combined sum of $54m and had recognized $44m in revenue net of fees, excluding royalties.
“The company received $20m in previous years and following this sale, a further $24m was due, of which $16m and $8m were received in Q4 2024 and Q1 2025 respectively,” Lucara said in a statement. “The sale of these two extraordinary diamonds further validates our investment in the Karowe underground project,” said William Lamb, president and CEO of Lucara. “The unique characteristics of Karowe’s kimberlite, particularly in the South Lobe, continue to amaze us with its ability to produce diamonds of exceptional size and quality.”
DiamondBuzz
De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Brown and Yellow Diamonds Are Being Repositioned As Rare, Emotionally Resonant Alternatives To Traditional Colorless Stones
On April 13, 2026, De Beers officially expanded its “Desert Diamonds” concept into the bridal sector, introducing a sophisticated palette of lighter, warmer-toned diamonds. This strategic move follows the successful October 2025 launch of the Ombre range, aiming to redefine luxury for modern couples who prioritize authenticity and individuality. The Desert Diamonds bridal launch in the US offers solitaire rings, three-stone rings, diamond bands, and eternity-style pieces, with prices undisclosed.
Strategic Shift & Product Offerings
Historically undervalued, brown and yellow diamonds are being repositioned as rare, emotionally resonant alternatives to traditional colorless stones. The new bridal collection features:
- A Subtle Palette: Soft sand, warm white, and gentle champagne hues.
- Classic Formats: Solitaires, three-stone rings, and eternity bands.
- Designer Collaborations: Over 60 designers, including Kindred Lubeck, have contributed to the line to ensure a diverse, accessible aesthetic.
Cultural & Marketing Impact
The collection leverages significant cultural momentum, bolstered by celebrity endorsements, most notably Bad Bunny, who wore a bespoke Desert Diamond during the 2026 Super Bowl. De Beers is utilizing an integrated marketing campaign to frame these stones as symbols of a couple’s unique journey. By treating “Desert Diamonds” as an industry-wide program, De Beers seeks to reignite global desire for natural diamonds through personal storytelling and modern rarity.
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