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Limelight Lab Grown Diamonds launches Navarambh with Shilpa Shetty

Limelight launches Navarambh bridal collection with Shilpa Shetty, redefining jewellery for the modern bride

Published

2 months ago

October 1, 2025

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Limelight Lab Grown Diamonds, India’s largest lab-grown diamond brand, has launched its latest campaign film featuring brand ambassador and investor Shilpa Shetty, introducing Navarambh – a thoughtfully curated bridal jewellery collection designed for the new age bride.

The campaign film captures the heartfelt emotion and essence of wedding gifting for a daughter, with Navarambh emerging as the ultimate gift of love and new beginnings. Presented in an elegantly crafted keepsake box, the collection features seven stunning diamond jewellery pieces that are modern, elegant, and versatile – perfect for every milestone ahead.

Right from Karwa Chauth dinners to cocktail parties, from Diwali celebrations to anniversaries, Navarambh redefines bridal jewellery by going beyond the locker to become an integral part of her everyday and special moments.

Speaking about the launch, Shilpa Shetty, Brand ambassador and Investor at Limelight Lab Grown Diamonds, said: “Navarambh is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”

Adding to this, Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said: “At Limelight, we believe in redefining the way jewellery is perceived and worn. With Navarambh, we wanted to create a collection that resonates with the aspirations of today’s bride versatile, elegant, and truly meaningful. It’s more than jewellery; it’s a celebration of her new beginnings. We believe this narrative will deeply resonate with today’s bride, who seeks jewellery that mirrors her individuality, celebrates her milestones, and goes beyond being locked away to truly become part of her life

Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamonds, added: “With Navarambh, we are rolling out one of our most extensive campaigns yet across digital platforms, print, television, and in-store experiences to ensure we reach brides and families at every touchpoint of their jewellery journey. The campaign film beautifully captures how Navarambh offers a practical solution for today’s bride.

To make this festive season even more special, Limelight has also launched the Annual Bash, the most awaited sale of the year, featuring Flat 30% OFF on Diamond Value and 100% OFF on Making Charges across all stores. This ensures brides and families can celebrate Diwali with stunning jewellery that is both aspirational and attainable”

Navarambh is priced attractively starting at just Rs. 5.99 lakh, making it an aspirational yet practical choice for bridal gifting. The collection is now available across Limelight’s 50+ stores in 45+ cities.

Related Topics:2025 brandbuzz glambuzz jewelbuzz Jewelbuzz Magazine Limelight Diamonds nationalnews shilpashetty

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BrandBuzz

Mavitrra Launches the “Minimalistic Diamond Collection” – A Quiet Celebration of Everyday Elegance and Contemporary Luxury

Published

33 minutes ago

November 19, 2025

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Mavitrra, the refined bespoke diamond jewellery brand known for its stylistically unique and spiritually inspired artistry, proudly unveils its latest curation—The Minimalistic Diamond Collection, a line that celebrates understated luxury through clean silhouettes, fine craftsmanship, and timeless sophistication.

Designed for the modern woman who values grace in simplicity, the collection embodies the philosophy of “effortless brilliance.” Each piece features natural diamonds set in hallmark white and yellow gold, seamlessly blending subtle glamour with versatile design. From soft geometric structures to fluid minimal forms, every creation is thoughtfully crafted to elevate everyday wear while maintaining the artistry and emotional depth Mavitrra is known for. The collection includes the Trillion Charm Necklace, the Amora Dome Heart Ring, Amoura Ekatrra, Amoura Swarnadil, Sitara by Mavitrra

Bindu Sharma, Founder & Creative Director, Mavitrra’’ said ‘’The Minimalistic Diamond Collection is born from a simple yet profound thought—true elegance doesn’t demand attention; it quietly captivates. Today’s woman seeks jewellery that reflects her rhythm, her choices, and her unspoken confidence. With this collection, we wanted to create pieces that blend into her everyday life while still making her feel elevated and expressive. Each design carries a sense of emotional purity and artistic precision, crafted to resonate with individuality rather than trends.

Minimalism, for us, is a celebration of meaningful design—where every curve, every diamond, and every silhouette has purpose. This collection reflects the modern woman’s desire for jewellery that is graceful, wearable, and timeless. It is an ode to subtle glamour and the beauty of simplicity.

The Minimalistic Diamond Collection stands as an evolution in Mavitrra’s design language the perfect harmony of modern minimalism and soul-led craftsmanship. These pieces can be worn every day, layered effortlessly, or styled as standalone statements. Each creation honours the essence of contemporary femininity: calm, confident, and inherently sophisticated.

This collection brings forward Mavitrra’s promise of creating jewellery that becomes a part of a woman’s lifestyle, rather than just her wardrobe reflecting her elegance in the most natural and timeless way.