Actress Aishwarya Rajesh unveiled Fedha By Challani showroom at OMR – Thoraipakkam, (Opp: AKDR Golf Village), Chennai. Representing Challani Group of Companies were Jayantilal Challani, Chairman and Goutham Challani, Director.

 Fedha by Challani offers 925 Silver Jewellery. It is where fine craftsmanship meets tradition and modern sophistication. At Fedha By Challani unlock the enchantment of a lifetime and embrace the allure of finest silver jewellery. The lavish edition of jewellery includes exquisite collections of nonchalance necklaces, jaw dropping jhumkas, chokers, rings, ear rings, bracelets, bangles, men’s collection and more. Each silver creation is meticulously crafted with flawless artistry, making every piece truly special. 

With a lustrous and modern shine, designer silver jewelry is quickly becoming the top choice for new-age fashion. From delicate rings to statement necklaces, it’s the perfect way to add a touch of effortless style to any outfit.Why the buzz? It’s chic, versatile, and, most importantly, budget-friendly. You can find a huge variety of stunning pieces without breaking the bank. Plus, silver is gentle on the skin, making it a comfortable and safe choice for everyday wear.

Whether you’re treating yourself or searching for the perfect gift, a piece of silver jewellery is a timeless treasure. It’s the perfect way to make any occasion—from a special anniversary to a simple “just because” moment—feel truly momentous. Fedha by Challani offers exquisite silver jewellery for every occasion!

CaratLane, a Tata Product and India’s leading omnichannel jewellery brand, has unveiled Bappancha Ashirwaad, its latest regional short film — following the huge success of its Teej campaign for Uttar Pradesh. With this release, the brand takes its celebrated engagement narrative to Maharashtra, strengthening its connection with the state’s culture and people.

Developed in partnership with BBH India, Bappancha Ashirwaad places a modern proposal story against the lively backdrop of local festive celebrations, while keeping the focus on the gentle encouragement that inspires couples to commit. By weaving regional flavours into a universal love story, CaratLane aims to build deeper resonance with audiences in Maharashtra.

Saumen Bhaumik, Managing Director, CaratLane said, “At CaratLane, we believe that love stories are best told in the language of the heart, the mother tongue! With this ‘Bappancha Ashirwad’ film, we are delighted to be celebrating the unique culture and traditions of Maharashtra, weaving the joy of a proposal with the spirit of Ganesh Chaturthi! As a brand, we want to help couples make their special occasions really unforgettable. That magical moment when time stands still, nothing else seems to exist — we are privileged to be part of such rare expressions.”

“Bappancha Ashirwaad takes the gentle push of The Nudge and lets it breathe in a fresh language and setting. The emotion is universal, but the streets and sounds are unmistakably local. We hope viewers see their own journeys reflected in this simple invitation to say yes,” said Parikshit Bhattacharya – Chief Creative Officer, BBH India.

The campaign will premiere across CaratLane’s social channels, YouTube, and in-store screens. Influencers and content creators from across Maharashtra will help amplify the story. Together, these regional narratives are part of the brand’s larger effort to connect meaningfully with customers across India’s diverse cultures while keeping love and commitment at the heart of the message.

Lukson Jewels, India’s most trusted lab-grown diamond label, unveils its newest capsule: Mystic Mermaid, an ethereal jewellery collection that draws on the mystery and majesty of the ocean. Set in premium Vermeil gold and featuring IGI-certified, lab-grown diamonds, each piece reflects Lukson’s unwavering commitment to ethical luxury, individual expression, and contemporary design.

Inspired by marine elegance and modern minimalism, the Mystic Mermaid collection offers an exquisite range of rings, earrings, necklaces, and bracelets that glimmer with fluid lines and sea-inspired motifs. Designed to evoke both fantasy and freedom, the pieces serve as wearable poetry — a nod to the power of femininity and the serenity of the sea.

“This collection captures the duality of softness and strength that the ocean represents,” says Anand Lukhi, Founder & CEO of Lukson and a third-generation diamantaire. “Mystic Mermaid is not just about jewellery it’s about honouring individuality while staying rooted in sustainability. As a brand, we’ve always aimed to redefine fine jewellery for the modern Indian consumer, and this collection is another step in that direction.”

Lukson was founded in 2024 as the first D2C label from the JK Star Group, a legacy diamond conglomerate with over 34 years of heritage. Anand’s vision was bold: to shift the diamond narrative from mined opulence to mindful beauty, embracing lab-grown diamonds that match the brilliance of natural stones without the environmental cost.

Adding to this ethos, Vedant Lukhi, Co-founder of Lukson, shares: “Mystic Mermaid is for the dreamers, the doers, and everyone in between. It brings together conscious materials, timeless silhouettes, and a certain whimsical strength. We hope it inspires people to wear their stories and their values proudly.”

With a brand philosophy rooted in equality, trust, passion, and sustainability, Lukson continues to break new ground by offering accessible luxury without compromise. The brand controls its entire supply chain — from design and diamond cultivation to retail ensuring transparency, fair pricing, and exceptional quality at every step.