Vinsmera Jewels, a new entrant in India’s luxury jewellery retail space, marked a major milestone with the grand opening of its flagship store on Mavoor Road, Kozhikode. The star-studded launch event was graced by none other than Malayalam cinema legend and Vinsmera’s brand ambassador, Mohanlal, whose presence brought a touch of timeless elegance to the occasion.

The launch event also featured acclaimed filmmaker Prakash Varma, celebrated for his storytelling prowess, further enhancing the event’s cultural significance. Also in the attendance of the new Kozhikode showroom opening was witnessed by industry stalwarts including Dr. Chetan Kumar Mehta, CMD of Laxmi Diamonds, Bangalore, and President of the Jewellery Division at the India Bullion and Jewellers Association (IBJA), alongside dignitaries from the Gems & Jewellery sector.

Vinsmera Group, promoted by the Kambrath brothers – Dinesh Kambrath, Anil Kambrath, Manoj Kambrath, and Krishnan Kambrath – has laid out ambitious plans to invest Rs.2,000 crore over the two years to establish a premium gold retail jewellery chain across India. The plan includes opening 20 jewellery showrooms and establishing state-of-the-art production facilities in both India and the Gulf region.

The first phase of this expansion includes exclusive stores in Kozhikode with which the dream, project began followed by next locations as per their update in March 2025 the new locations to look forward to are Kochi, Thiruvananthapuram, Chennai, and Bengaluru, along with a modern jewellery manufacturing unit in Kannur.

Dinesh Kambrath, Chairman of Vinsmera Jewels, had earlier emphasized the brand’s vision to blend craftsmanship with innovation and redefine luxury in the jewellery segment.

With its flagship store now open in Kozhikode, Vinsmera Jewels has officially embarked on its journey to become a formidable name in the jewellery industry, promising a fusion of tradition, technology, and timeless artistry.