Limelight Diamonds, India’s largest lab grown diamond jewellery brand, continues its dazzling expansion by bringing its signature blend of sustainability and sparkle to Gwalior with the launch of its newest store – the third in Madhya Pradesh. The store was inaugurated by popular Actress, Sakshi Tanwar, who added a touch of glamour and charm to the occasion alongside the vibrant presence of the Brand’s Director, Mr. Karam Chawla, along with regional partners, Mr. Atul Pathak and Mrs. Dipti Pathak.

Strategically located at the prestigious Hotel Shelter in the heart of the city, this addition marks another milestone in the brand’s bold vision, strengthening its presence across Tier 2 markets. To mark the occasion, Limelight is offering a special launch promotion: 15% off on diamonds, 15% off on making charges, and a free gold coin on purchases above ₹1 lakh, valid until 31st July 2025.

Admiring the Brand’s collection, popular Actress, Sakshi Tanwar said, “I am simply in awe of the store and the concept of lab grown diamonds. They are made in India, and I think every Indian woman will take pride in wearing these diamonds. Their USP of solitaire-based designs is what makes the Brand stand-out for me. Their solitaire range is classy, bold and elegant with modern designs, crafted using the latest technology. Plus, their practical price points make them widely accessible. I congratulate team Limelight for bringing this interesting concept of lab grown diamonds to Gwalior and wish them the very best.”

Thoughtfully designed to reflect modern elegance and eco-conscious values, the new store promises a seamless, elevated shopping experience. With curated collections, personalised styling support, and a comprehensive introduction to the brilliance of lab grown diamonds, it stands as Gwalior’s new destination for conscious sparkle.

“The growing awareness and acceptance of lab grown diamonds is reshaping consumer choices across India,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “Gwalior represents a perfect convergence of aspiration, tradition, and modernity. With this launch, we aim to bring timeless designs backed by innovation, transparency, and a purpose-driven story to the city’s evolving jewellery market.”

The new store featuring certified lab grown diamonds boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. While the aesthetic remains globally inspired and minimal, each store is tailored to the lifestyle and preferences of the local consumer, offering pieces that are both relevant and refined. In the last two years, the Brand has seen rapid growth and has the widest reach in the country for lab grown diamond jewellery with a presence across 40+ cities, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai, etc.

Our expansion strategy is guided by consumer insight and rising demand for jewellery that offers meaning, transparency, and integrity,” added Karam Chawla, Director, Limelight Diamonds. He further added, “Gwalior is part of a growing movement—where customers aren’t just buying jewellery, they’re investing in stories, in sustainability, and values. That’s exactly what Limelight stands for.”

Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee, along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.

With over 40+ stores spread across 40 cities, Limelight Diamonds is poised to cross 100 stores this year, leading the lab-grown diamond revolution in India, one city at a time.