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Likitha KR  jewellery piece inspired by   iconic Bandra Worli Sea Link

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Likitha KR, founder of Niraaj Diamonds in Bengaluru, has crafted a concept jewellery piece that draws deep inspiration from Mumbai’s iconic Bandra-Worli Sea Link. Her daily commute across this architectural marvel sparked the idea for a design that captures the essence of the bridge and the spirit of Mumbai itself.

“The design is interlinked to this sky and water way bridge. This statement piece indicates the heart of Mumbai”, says Likitha KR.

Design Inspiration and Symbolism-

Sky and Water Connection:

Likitha’s design is “interlinked to sky and water way bridge,” reflecting how the Sea Link unites the city’s land, sea, and skyline. The bridge’s role as a connector between Bandra and Worli, and as a symbol of Mumbai’s progress, is central to her concept.

Sapphire Stone as the Sky

The prominent sapphire stone in the piece represents the vast sky above the Arabian Sea. This choice echoes the bridge’s aesthetic integration with its coastal environment, where the blue of the sky and sea blend seamlessly.

Strings as Bridge Cables

The strings in the jewellery mimic the Sea Link’s signature cable-stayed design. Just as the bridge’s cables support its structure and create a striking silhouette, the strings in the piece provide both physical and visual connection, referencing the bridge’s engineering and elegance.

Diamond-Studded Pathway

The central pathway of the jewellery, set with diamonds, symbolizes the roadway of the Sea Link. This is where thousands of Mumbaikars travel daily, making it the “heart of Mumbai” as Likitha describes. The use of diamonds highlights the bridge’s modernity and the city’s vibrant energy.

Sapphire Baguettes as Water

Sapphire baguettes are used to represent the Arabian Sea beneath the bridge. Their placement and shape evoke the movement and depth of water, reinforcing the connection between the city, the sea, and the sky.

Architectural Parallels

The Bandra-Worli Sea Link itself is a feat of modern engineering and design:Its cable-stayed structure with tall towers and sweeping cables is both functional and visually iconic, making it a recognizable part of Mumbai’s skyline.The bridge’s aesthetic integration with the natural environment, using sleek lines and a blue-white palette, is mirrored in Likitha’s jewellery through her choice of gemstones and arrangement.The Sea Link is a symbol of Mumbai’s aspirations and connectivity, and the jewellery aims to encapsulate that spirit in wearable art.

Artistic and Emotional Impact

Likitha KR’s creation is more than just a piece of jewellery; it is a tribute to Mumbai’s resilience and ambition. By translating the Sea Link’s architectural features into gemstones and gold, she has created a statement piece that resonates with anyone who identifies with the city’s pulse.

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National News

Platinum Guild International India Announces The 2026 Edition Of ‘Platinum Season Of Love’ 

Running From 17th April to 31st May 2026, A Nationwide Activation Celebrating Platinum’s Rarity 

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Platinum Guild International (PGI) – India announces the launch of Platinum Season of Love 2026, its signature nationwide retail activation set to run from 17th April to 31st May 2026 across jewellery stores in India. A key strategic initiative in PGI India’s annual calendar, the programme is designed to drive consumer demand and retail momentum for platinum jewellery across key branded segments, in collaboration with PGI’s trusted retail partners, as they usher in the summer season, marked by special occasions and weddings. 

With a curated collection of exquisitely crafted platinum jewellery pieces across Platinum Evara, Men of Platinum and Platinum Love Bands, this retail initiative will serve as a catalyst to boost platinum jewellery growth during the period. The initiative will help shoppers discover why platinum stands apart as a rare precious metal of enduring value.  This year, it is complemented further by a consumer-facing campaign for Men of Platinum, featuring brand ambassador MS Dhoni, built around the thought of ‘Chosen by Mahi’. The campaign celebrates men of rare character—those who choose with intent and never compromise—making platinum their natural choice. As an icon known for his quiet strength, authenticity and enduring appeal, Dhoni reflects the very qualities that define platinum. The campaign reinforces a clear idea: a man of character chooses a rare metal of enduring value.

At the retail point, Platinum Season of Love 2026 will showcase a curated mix of platinum jewellery across PGI India’s branded categories, including:

  • Men of Platinum, featuring statement platinum jewellery for men
  • Platinum Evara, with finely crafted platinum jewellery designs for the women of today
  • Platinum Love Bands, which celebrate modern love and commitment

Together, these categories showcase platinum’s rarity, emotional significance, and modern relevance—encouraging consumers to choose a metal that is not only precious, but distinctly rare.

Crafted in 95% pure platinum, PGI’s branded platinum jewellery collections continue to resonate with younger Indian consumers.

Vaishali Banerjee – Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, said

Young Indian consumers today are increasingly drawn to jewellery that reflects who they are—making rarity, meaning and self-expression more important than ever. Platinum is uniquely placed to meet this need. With Platinum Season of Love, we are translating this insight into a focused retail programme that drives both consumer value and category growth, in close collaboration with our retail partners. We deeply value their continued trust and support, which play a critical role in bringing the platinum story to life across markets.”

With strong retailer participation, Platinum Season of Love 2026 is set to deliver another high-impact season for platinum jewellery in India.

Sharing their thoughts on the upcoming Platinum Season of Love, leading retailers shared:

Rajesh Kalyanaraman, Executive Director- Kalyan Jewellers – 

“Platinum Season of Love has consistently been a strong retail platform to build visibility and excitement for platinum jewellery. Platinum’s coveted preciousness is rooted in its rarity, making it a relevant offering for today’s discerning buyer. With Men of Platinum led by MS Dhoni, alongside Platinum Evara and Platinum Love Bands, we see this activation as a strong opportunity to deepen consumer engagement and drive greater appreciation for platinum across categories.”    

G. R. Radhakrishnan, Managing Director, GRT Jewellers – 

“Retail programmes such as Platinum Season of Love play an important role in driving consumer awareness and consideration at the point of sale. The rarity of platinum builds intrinsic value in a way that is easy for consumers to understand and connect with. With a well-rounded category presence across Men of Platinum, Platinum Evara and Platinum Love Bands, the activation is well poised to create strong interest and engagement in store.”  

Dr Joy Alukkas, Chairman and Managing Director, Joyalukkas Group – 

“Platinum Season of Love presents platinum as a strong and contemporary proposition for today’s market. Through the coming together of Men of Platinum, Platinum Evara and Platinum Love Bands, the programme creates a cohesive retail story that speaks to diverse consumer preferences and occasions. It offers a meaningful way for consumers to connect with the metal, while underscoring platinum’s rarity, modernity and enduring appeal.” 

 

Suvankar Sen – MD & CEO, Senco Gold & Diamonds – 

“Platinum Season of Love has emerged as an important retail intervention for the category. Platinum, being 30 times rarer than gold, gives the consumer a strong, memorable entry point into the category. Supported by the star power of MS Dhoni for Men of Platinum and complemented by Platinum Evara and Platinum Love Bands, the activation is expected to create strong traction and reinforce platinum as a rare and meaningful choice.”  

Milan Shah, Director- Kalamandir Jewellers – 

“Platinum Season of Love beautifully captures what makes platinum truly special—its rarity and its enduring value. In our experience, consumers are increasingly drawn to jewellery that carries both meaning and distinction, and platinum answers that need exceptionally well. Strong in-store storytelling, supported by Men of Platinum, Platinum Evara and Platinum Love Bands, will help create a sharper emotional and aspirational connect at retail.”  

  

Dr Saurabh Gadgil, Chairman & Managing Director- PNG Jewellers – 

“Platinum Season of Love 2026 brings a strong retail proposition to the fore. Its rarity gives consumers a sharper reason to consider platinum, and the retail programme creates strong visibility at the point of sale. With Men of Platinum, Platinum Evara and Platinum Love Bands, the activation is well placed to drive engagement across key consumer segments. We see this as a meaningful opportunity to build momentum for the category.”  

Varghese Alukka, Managing Director, Jos Alukkas Jewellery - 

“Consumers today are looking beyond ornamentation; they are seeking meaning, individuality and lasting value in what they choose. That is where platinum holds a special place. Platinum Season of Love 2026 places the precious metal’s rarity at the centre, translating it into a strong retail experience. We are confident that this programme will help elevate platinum’s desirability and encourage more consumers to explore the category during the activation period.”     

Paul J Alukka, Managing Director, Jos Alukkas Jewellery –  

“Platinum Season of Love puts a clear and differentiated consumer story at the centre of retail. Platinum, being 30 times rarer than gold, is a powerful message, and one that adds to its precious appeal. The activation is expected to strengthen consumer consideration and support stronger traction in-store. It is a strong platform for driving both visibility and conversion.”    

John Alukka, Managing Director, Jos Alukkas Jewellery - 

“Platinum Season of Love 2026 presents platinum in a way that feels modern, meaningful and commercially relevant. The focus on rarity gives the metal a strong point of distinction in the consumer mind. Supported by category-led storytelling at retail, the activation is well-positioned to deepen engagement and drive demand. We look forward to a strong season for platinum.”   

Amarendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers

“Platinum Season of Love brings together a strong product story and a clear retail narrative. For the consumer, platinum’s rarity creates immediate impact and distinction. Through Men of Platinum, Platinum Evara and Platinum Love Bands, the programme offers a compelling platform for category growth. We see this as a strong opportunity to drive visibility and consumer interest.” 

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