Aukera, India’s leading lab-grown diamond jewellery brand, unveiled its highly anticipated Echoes of Choice Signature Collection at an exclusive press event held at President, IHCL SeleQtions Mumbai today. This collection is part of Aukera’s My Choice My Voice campaign, which inspires and empowers women to own their decisions and stand by their beliefs. The powerful slogan, “My Choice. My Voice,” calls on women everywhere to redefine empowerment.

The launch event was graced by actress Taapsee Pannu and tennis icon Sania Mirza, the faces of Aukera’s campaign.

The Echoes of Choice collection draws inspiration from the idea that a single choice, much like a sound wave, reverberates, creating a lasting impact. The collection transforms the power of choice into exquisite jewellery, featuring rings, hoops, bracelets, and pendants crafted in 18K gold. It also debuts Aukera’s signature E3 Diamond, a specially engineered cut that reflects the brilliance and resilience of every woman. Each piece is designed to mirror the peaks of a sound wave, symbolizing strength, courage, and the ripple effect of the fearless choices women make.

Lisa Mukhedkar, Founder & CEO of Aukera, emphasized that the brand is not just a jewellery line but a movement for freedom and self-expression. “Echoes of Choice is a collective campaign that empowers women to make choices and reject compromises. We’ve tried to recreate women’s qualities of individuality and purpose through the aesthetics of this collection. Sania Mirza and Taapsee Pannu are trailblazers who have made bold choices in both their personal and professional lives, reflecting our brand’s core values. We trust women will enjoy this collection as much as we enjoyed creating it.”

Tennis icon Sania Mirza passionately affirmed, “I believe in making my own choices. The Aukera Echoes of Choice—worn on my right hand—is a symbol of strength and determination.”

Filmfare Award Winner, Actor Taapsee Pannu proudly shared, “I stand by my choices. The Aukera Echoes of Choice on my right hand represents confidence and individuality.”

The Echoes of Choice campaign has been sparking nationwide conversations through curated storytelling, exclusive appearances, and digital engagement. Backed by a combination of print, digital, radio, in-store, and outdoor promotions, the campaign amplifies the voices of women who dare to make bold choices. The collection has already created waves with women across the country echoing My Choice, My Voice, Aukera.

Aspect Bullion & Refinery, a leading division of conglomerate Aspect Global Ventures Pvt. Ltd., in association with the India Bullion & Jewellers Association (IBJA), has unveiled India’s first cutting-edge Gold and Silver Vending Machine. The groundbreaking innovation was unveiled at the 10th India International Bullion Summit (IIBS), organized by IBJA in partnership with the World Gold Council. 

Launched on the occasion of International Women’s Day, this initiative aims to empower consumers, especially women, by offering a secure, transparent, and hassle-free way to purchase gold and silver at real-time market prices. According to the World Gold Council, Indian women collectively hold 24,000 tons of gold, exceeding the combined reserves of the U.S., Germany, Italy, France, and Russia. Recognizing this deep-rooted cultural and financial affinity, Aspect Bullion’s vending machine leverages advanced technology to offer a convenient, secure, and confident way to invest in precious metals.

The 10th India International Bullion Summit, held from March 7-8, provided an ideal platform to introduce this revolutionary advancement in bullion retail. The event brought together industry leaders, leading bullion and jewelry traders, precious metal mining and refining experts, central and bullion banks, commodity exchanges, logistics firms, media analysts, and government officials.

This cutting-edge vending machine offers a secure and hassle-free way to purchase gold and silver coins and bars in exclusive designs and packaging, with live streaming of market prices and a uniform price across India. Biometric authentication prevents fraud, while multiple payment options— cards, and digital wallets—ensure seamless transactions. Expanding its reach, Aspect Bullion will soon launch gold and silver vending machines at malls, temples, and airports, enabling quick, staff-free purchases with live market rates. The brand is also entering e-marketplaces for secure online bullion transactions.

Aksha Kamboj, Executive Chairperson of Aspect Global Ventures Pvt. Ltd. and Vice President of IBJA, highlighted the significance of this innovation, stating, “In India, Gold is more than just a metal – It is a symbol of security, heritage, and prosperity, especially for women. By introducing the country’s first gold and silver vending machine, we are merging tradition with cutting-edge technology, making investments more accessible, transparent, and secure. This initiative is a game-changer in the bullion industry, bringing gold ownership into the digital age while retaining its deep cultural value. IIBS with its legacy of shaping India’s bullion industry, serves as the perfect platform to introduce this revolutionary advancement in gold and silver accessibility.”

Prithviraj Kothari, National President of IBJA, reinforced IBJA’s commitment to innovation, adding, “India’s bullion industry is evolving rapidly, and technology is the key to its future. Aspect Bullion’s vending machine revolutionizes gold retailing by offering convenience, security, and market transparency. At IBJA, we are committed to driving advancements that strengthen trust and efficiency in gold investments.”

Gargi by P N Gadgil and Sons (PNGS), a distinguished name in the fashion jewellery realm, has launched the Aura Collection, a stunning new range of 925 sterling silver necklace sets that seamlessly blend timeless elegance with modern luxury. Designed to honour women’s grace, strength, and individuality, the Aura Collection embodies sophistication with handcrafted precision and exquisite detailing.

Crafted with hypoallergenic sterling silver, each piece in the collection is a statement of refined artistry. The range features intricate designs, including the Green Stone Necklace Set (Silver), Blue Peacock Necklace Set (Silver), Shining Quadret Necklace Set (Silver), Leaf Shaped Necklace Set (Silver), Floral Ring Necklace Set (Silver), and more—each designed to elevate everyday style as well as grand celebrations.

Speaking about this, Aditya Modak, co-founder of Gargi by PNGS, said, “The Aura Collection is an ode to the modern woman—her confidence, poise, and individuality. With this launch, we continue to bring fine craftsmanship and contemporary aesthetics to fashion jewellery lovers who seek a blend of elegance and versatility.”

Gargi by PNGS has been rapidly expanding its footprint across Maharashtra and Delhi, backed by the legacy of P N Gadgil & Sons, which boasts an annual turnover exceeding INR 8,500 crore. With an ambitious growth trajectory, Gargi, an INR 100+ crore, is further strengthening its retail presence. The brand recently inaugurated a new store at Seasons Mall in Pune and Gurgaon in February and is well on its way to owning close to 12 company and franchise stores by the end of 2025.

Gargi remains committed to making luxurious, trend-setting jewellery accessible to all. With free shipping, COD availability, and secure payment options, the brand ensures a seamless shopping experience for customers nationwide.