National News
Lab-Grown Diamond Brand Jewelbox Raises $3.2M to Fuel Nationwide Expansion
Backed by V3 Ventures and others, Kolkata-based startup aims to grow retail presence, bolster brand visibility, and expand its team across India.
Kolkata-based lab-grown diamond jewellery brand Jewelbox has secured $3.2 million in pre-Series A funding, led by V3 Ventures, with participation from Atrium Angels, Dexter Ventures, Infinyte Club, Samarthya Capital, and existing investor JITO Incubation & Innovation Foundation (JIIF).
The company, co-founded in May 2022 by siblings Vidita Kochar Jain and Nipun Kochar, plans to use the fresh capital to scale operations, enhance brand visibility, and hire talent across core functions.
Currently operating eight stores across six Indian cities—Delhi, Gurgaon, Bengaluru, Chennai, Kolkata, and Guwahati—Jewelbox is eyeing rapid growth, with a goal to expand to 30 retail locations by the end of 2025.

“The competition in the lab-grown diamond space is heating up, but we welcome it,” said Jain. “Whether it’s legacy brands, established entrepreneurs, or startups entering the space—it validates the category.”
Jewelbox, which sells its jewellery both online and offline, closed FY25 with an annual revenue run rate (ARR) of ₹38 crore, more than doubling from ₹16 crore in the previous year. The brand had earlier raised ₹3.7 crore in seed funding from JIIF in March 2024.
The funding comes at a time when lab-grown diamonds are gaining traction as a more sustainable and affordable alternative to natural diamonds. The segment is seeing increasing investor interest and consumer adoption.
The broader category is also drawing new entrants. Last month, Priyanka Gill, co-founder of the Good Glamm Group, launched Coluxe, a new lab-grown diamond brand that has already secured early-stage funding. Meanwhile, Bengaluru-based jewellery brand Giva is reportedly in talks with Creaegis to raise $80–100 million, valuing the company between $470–500 million, following its entry into lab-grown diamonds.
On the regulatory front, Commerce and Industry Minister Piyush Goyal recently confirmed there are no plans for additional regulations, citing the industry’s healthy growth under a self-regulatory model.
Jewelbox and other emerging players—including Aukera, Giva, and Green Lab Diamonds—have also approached the Central Consumer Protection Authority (CCPA) to dispute the classification of lab-grown diamonds as “synthetic,” arguing that it misrepresents their nature by equating them with lookalike simulants like cubic zirconia.
Commenting on the investment, Arjun Vaidya, co-founder and managing partner at V3 Ventures, said: “Less than 6% of Indians own diamonds today. With rising aspirations and growing awareness, lab-grown diamonds can democratize luxury in India—and Jewelbox is well-positioned to lead that change.”

National News
India’s Silver Market Grapples With A Surge In Counterfeit Silver
Impure Silver Is Proliferating Across Bars, Coins, Jewelry, and Everyday Household Items, Capitalizing On Strong Demand For The Precious Metal
—India’s booming silver market is confronting a deepening purity crisis that threatens to erode investor confidence and expose consumers to health risks, as counterfeiters exploit record-high prices with a flood of substandard metal.
Impure silver is proliferating across bars, coins, jewelry, and everyday household items, capitalizing on strong demand for the precious metal as both an investment and industrial commodity. Despite the introduction of mandatory hallmarking rules in September 2025, compliance among jewelers remains patchy, leaving buyers with little assurance about what they are purchasing.
The consequences extend beyond financial loss. Substandard silver products often contain hazardous elements such as nickel, cadmium, and lead—contaminants that typically slip in through poorly refined scrap metal. Industry officials say the average purity of recycled silver has deteriorated sharply, falling from around 85% five years ago to just 50-55% today.
Infrastructure shortfalls are compounding the problem. India, which consumes nearly 7,000 tonnes of silver annually and imports more than 80% of its requirements, has only 286 government-recognized assaying and hallmarking centers. By comparison, the gold sector is supported by 1,595 such facilities. The mismatch has created bottlenecks as silver demand surges amid supply constraints that have pushed domestic prices as much as 10% above global benchmarks.
The Precious Metals Refineries Forum, an industry body representing refiners, has issued an urgent appeal for stronger oversight. It is calling on regulators to rigorously enforce hallmarking requirements, introduce compulsory licensing for silver refiners, and rapidly expand the network of Bureau of Indian Standards (BIS)-approved refineries and testing centers to levels comparable with those for gold.
The situation reflects the challenges of managing a fast-growing market for a metal that sits at the intersection of traditional investment, jewelry, and critical industrial uses. As silver prices remain elevated, the incentive for adulteration has only grown, testing the limits of India’s regulatory framework and its ability to safeguard one of the world’s largest precious-metals markets.
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