Senco Gold & Diamonds is hosting an exclusive jewellery exhibition at its Bikaner store from 14^th to 31^st August 2026, as customers begin preparing for the upcoming festive and wedding season. At the heart of the exhibition is a celebration of jewellery craftsmanship, bringing together traditional Rajasthani jewellery, regional jewellery craftsmanship and the rich karigari heritage of Kolkata that has been an integral part of Senco’s identity.

The showcase brings the breadth and versatility of Senco’s jewellery offering under one roof, highlighting the distinctive jewellery traditions of Rajasthan, with regional pieces such as Baju Bandh, Rakdi Set, Shishful, Nath, Bangdi, Panchlda, Tinlda and Kantha. These traditional creations reflect the ornate detailing, cultural influences and craftsmanship associated with the region, allowing customers to explore Rajasthan’s jewellery heritage alongside Senco’s broader collection of contemporary and traditional designs. 

The exhibition also offers an opportunity to explore the wider portfolio, with brands and collections created for different expressions of jewellery and lifestyle. From lightweight gold jewellery and Aham’s contemporary men’s jewellery to couture-led designs, Vivaha’s bridal offerings and Gossip’s silver and fashion jewellery, the portfolio reflects Senco’s focus on giving customers greater choice across occasions, aesthetics and ways of wearing jewellery.

Designed as more than a jewellery showcase, the exhibition brings together live artistry, entertainment, refreshments and interactive customer experiences, creating a festive environment for customers and families.

The celebrations continue on 15th August with Independence Day and Teej celebrations, alongside live Mehendi Art, Nail Art and jewellery photoshoots. On 16th August, customers can enjoy further exhibition activities, including live beauty experiences and jewellery photoshoots.

The exhibition enters its customer engagement phase from 28th to 31st August, with a line-up of interactive activities including live Lac Bangle Making. The exhibition culminates on 31st August with Grand Customer Engagement and Closing Activities.

Adding to the excitement is an Exclusive Lucky Draw, giving customers an opportunity to win surprise gifts and exclusive coupons. Customers making purchases eligible during the exhibition period from 14^th to 31^st August 2026 can participate in the draw.

Speaking on the occasion, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:

“India’s jewellery traditions are incredibly diverse, and that diversity is something we have always celebrated at Senco. Rajasthan has its own rich jewellery language and craftsmanship, while our roots in Kolkata have given us a deep connection with karigari and the art of jewellery making.

Bringing these together in Bikaner allows customers to experience that diversity alongside the breadth of what Senco offers today, from gold and diamonds to 9KT, 14KT and 18KT gold, from necklaces and earrings to kadas, bangles, rings and mangtikkas, and from statement jewellery to lightweight traditional pieces designed for ease of wear. Most importantly, we want customers to experience the trust and craftsmanship that Senco has built over generations, while discovering jewellery that feels relevant to their own celebrations and style.”

The Bikaner exhibition reflects Senco Gold & Diamonds’ approach to creating retail experiences that go beyond the jewellery itself, bringing together craftsmanship, regional heritage, design versatility and customer engagement. As customers prepare for the festive and wedding season, the exhibition offers an opportunity to discover the richness of Indian jewellery traditions alongside Senco’s contemporary design sensibility, with a wide selection of jewellery and a vibrant programme of experiences, entertainment and rewards.