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Lab-Grown Diamond Brand Jewelbox Raises $3.2M to Fuel Nationwide Expansion

Backed by V3 Ventures and others, Kolkata-based startup aims to grow retail presence, bolster brand visibility, and expand its team across India.

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Kolkata-based lab-grown diamond jewellery brand Jewelbox has secured $3.2 million in pre-Series A funding, led by V3 Ventures, with participation from Atrium Angels, Dexter Ventures, Infinyte Club, Samarthya Capital, and existing investor JITO Incubation & Innovation Foundation (JIIF).

The company, co-founded in May 2022 by siblings Vidita Kochar Jain and Nipun Kochar, plans to use the fresh capital to scale operations, enhance brand visibility, and hire talent across core functions.

Currently operating eight stores across six Indian cities—Delhi, Gurgaon, Bengaluru, Chennai, Kolkata, and Guwahati—Jewelbox is eyeing rapid growth, with a goal to expand to 30 retail locations by the end of 2025.

“The competition in the lab-grown diamond space is heating up, but we welcome it,” said Jain. “Whether it’s legacy brands, established entrepreneurs, or startups entering the space—it validates the category.”

Jewelbox, which sells its jewellery both online and offline, closed FY25 with an annual revenue run rate (ARR) of ₹38 crore, more than doubling from ₹16 crore in the previous year. The brand had earlier raised ₹3.7 crore in seed funding from JIIF in March 2024.

The funding comes at a time when lab-grown diamonds are gaining traction as a more sustainable and affordable alternative to natural diamonds. The segment is seeing increasing investor interest and consumer adoption.

The broader category is also drawing new entrants. Last month, Priyanka Gill, co-founder of the Good Glamm Group, launched Coluxe, a new lab-grown diamond brand that has already secured early-stage funding. Meanwhile, Bengaluru-based jewellery brand Giva is reportedly in talks with Creaegis to raise $80–100 million, valuing the company between $470–500 million, following its entry into lab-grown diamonds.

On the regulatory front, Commerce and Industry Minister Piyush Goyal recently confirmed there are no plans for additional regulations, citing the industry’s healthy growth under a self-regulatory model.

Jewelbox and other emerging players—including Aukera, Giva, and Green Lab Diamonds—have also approached the Central Consumer Protection Authority (CCPA) to dispute the classification of lab-grown diamonds as “synthetic,” arguing that it misrepresents their nature by equating them with lookalike simulants like cubic zirconia.

Commenting on the investment, Arjun Vaidya, co-founder and managing partner at V3 Ventures, said: “Less than 6% of Indians own diamonds today. With rising aspirations and growing awareness, lab-grown diamonds can democratize luxury in India—and Jewelbox is well-positioned to lead that change.”

National News

Vibrant Hues Of Celebration: Elevate Your Navratri Look With Kalyan Jewellers’ Huescape Collection

Kalyan Jewellers’ Huescape Collection Blends Handcrafted Gold With Vibrant Gemstones, Bringing A Contemporary Burst Of Colour To Navratri Celebrations.

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Celebrating the power, grace, and vibrant energy of the feminine spirit during Navratri, the world of fine jewellery is witnessing a refreshing shift from traditional all-gold ensembles to radiant, gemstone-adorned creations. As each day of the festival highlights a distinct color palette and mood, today’s modern women seek versatile adornments that express their personal style while honoring heritage. Capturing this essence of festive transformation, Kalyan Jewellers presents the Huescape Collection, a refined celebration where meticulously handcrafted gold meets a delicate palette of pastel and vibrant gemstones. Perfectly suited to elevate both daytime festive rituals and lively Garba evenings, each creation seamlessly complements the nine colors of Navratri, delivering heirloom-worthy jewellery that remains both timeless and contemporary.

Pastel Heritage Set

Perfect for Navaratri’s vibrant nine-day celebrations, this gold choker and earring duo reimagines heritage craft with a playful pastel twist. Rounded gemstones in ametrine, aquamarine, morganite, prehnite, chrysoprase and sunstone bring soft pops of colour to intricate gold detailing, making it a versatile choice for festive dressing. The ornate craftsmanship is balanced by a light, contemporary mood, reflecting the growing appeal of coloured gemstone jewellery among modern brides and jewellery enthusiasts.

The matching earrings add gentle movement and pastel charm, while the set brings a refreshing modernity to traditional festive dressing ideal for adding a pop of colour to Navaratri celebrations and beyond.

Pastel Mosaic Necklace Set

A tapestry of design, this long necklace pairs intricate gold craft with pastel stones in aqua, blush, and amber tones, featuring aquamarine, morganite, sunstone, and prehnite. The centrepiece glows with a mosaic of gemstones, framed by layered golden detailing, while delicate pearl strands soften the look with fluidity. Perfect for Navaratri’s nine days of colour and celebration, the necklace brings a vibrant yet elegant touch to festive dressing.

Matching earrings echo the pastel play, balancing tradition with a modern sensibility. An artistic statement that turns jewellery into wearable design, reflecting the growing allure of coloured gemstones among contemporary connoisseurs and modern brides.

Pastel Harmony Necklace Set

Gold meets colour in perfect balance, making this necklace avibrant choice for Navaratri’s nine days of festive dressing. Gemstones like blush-pink morganite, softblue aquamarine and earthy tiger’s eye are set against intricate gold detailing, creating a rich yet contemporary palette. The necklace flows with ornate motifs and delicate dangling elements that add lightness and rhythm, while a central green chrysoprase stone brings depth and contrast to the design. Matching earrings highlight soft pink morganite drops with a playful finish.

A statement that brings together the richness of traditional craftsmanship with the joyful colours and modern spirit of Navaratri.Pastel Harmony Necklace Set Gold meets colour in perfect balance, making this necklace a vibrant choice for Navaratri’s nine days of festive dressing. Gemstones like blush-pink morganite, softblue aquamarine and earthy tiger’s eye are set against intricate gold detailing, creating a rich yet contemporary palette. The necklace flows with ornate motifs and delicate dangling elements that add lightness and rhythm, while a central green chrysoprase stone brings depth and contrast to the design. Matching earrings highlight soft pink morganite drops with a playful finish. A statement that brings together the richness of traditional craftsmanship with the joyful colours and modern spirit of Navaratri.

Pastel Radiance Necklace Set

A golden canvas brought to life with gemstones in lilac ametrine, aqua aquamarine, blush morganite and deep berry hessonite garnet, this necklace captures the vibrant spirit of Navaratri. The centrepiece features a striking green chrysoprase, framed by pastel accents and intricate gold danglers, creating a rich interplay of colour and craftsmanship. Each gem along the neckline adds its own hue to the spectrum, echoing the joy and vibrancy of the nine-day celebration. The earrings complement the necklace with stacked colour and ornate goldwork, bringing a festive finish to the look. A radiant expression of tradition reimagined through a softer, contemporary palette.

Pastel Blossom Necklace Set

Teardrop green chrysoprase gemstones framed in delicate pearls form the heart of this gold necklace, bringing a fresh pop of colour to Navaratri dressing. Blush-pink rhodochrosite stones add a soft contrast, creating a harmonious pastel palette that complements the vibrancy of the nine-day celebration. Ornate gold detailing flows around each gem, adding depth and texture, while matching earrings mirror the teardrop motif, balancing boldness with grace. Rooted in traditional craftsmanship yet painted in lighter, contemporary hues, the set brings an elegant and modern touch to festive celebrations

Pastel Prism Necklace Set

A radiant line-up of gemstones in lilac amethyst, rich emerald, deep ruby and soft rose quartz, each framed in gold, brings the vibrant spirit of Navaratri to life. The necklace forms a rhythmic pattern, with every gemstone adding a distinct brushstroke of colour, echoing the joy and energy of the nine-day celebration. Dangling gold motifs introduce light movement, enhancing its playful charm, while matching earrings carry the same vibrant palette in a compact form. A striking expression of festive elegance that transforms traditional gold into a kaleidoscope of soft, modern hues.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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