DiamondBuzz
Fancy Colour Diamond prices soar 205% since 2005 amid growing luxury demand, Says NDC
Prices for fancy colour diamonds have surged by an impressive 205% since 2005, according to a new report by the Natural Diamond Council (NDC), in collaboration with Choron Group and the Fancy Color Research Foundation (FCRF).
These exceptionally rare gems—known for their vivid hues of pink, blue, yellow, green, and red—now rank among the most sought-after and resilient assets in the natural diamond market.
Representing just 0.01% of all natural diamonds mined, fancy colour diamonds have captured growing interest from collectors, luxury jewellery houses, and investors. Data from the FCRF shows that pink diamonds have skyrocketed in value by nearly 394% over the past two decades, while blue diamonds have risen by over 240%, and yellow diamonds by almost 50%. Overall, fancy colour diamonds have posted a compound annual growth rate (CAGR) of 5.7%.
Once considered a niche category, these vibrant stones now feature prominently in high-profile auctions and luxury jewellery collections. Recent standout sales include the 10.03-carat Mediterranean Blue diamond, which fetched $21.4 million at Sotheby’s Geneva—more than $2.1 million per carat—and the historic 10.38-carat Marie-Thérèse Pink, sold at Christie’s New York for nearly $14 million.
Auction houses are increasingly showcasing a broader selection of fancy colour diamonds, driven by both aesthetic allure and their perceived long-term investment value, especially in today’s uncertain economic climate.
Supply remains extremely limited, with fancy colour diamonds mined in only a few regions globally—such as Canada, Botswana, South Africa, Sierra Leone, and the now-closed Argyle mine in Australia—adding to their exclusivity.
As luxury consumers place greater emphasis on rarity, provenance, and artistry, fancy colour diamonds are expected to maintain their prominence. With upcoming events like Paris Haute Couture Week, these extraordinary gems are poised to continue leading trends in high jewellery, elite auctions, and alternative investments.
DiamondBuzz
De Beers Group Sets Out Portfolio and Organisational Actions to Support Long-Term Value Creation
Company outlines strategic cost optimisation, portfolio streamlining and operational changes to strengthen resilience while positioning for long-term growth in the natural diamond industry.
De Beers Group is advancing delivery of its business streamlining by setting out a number of planned portfolio and organisational changes to ensure an efficient cost base that strengthens resilience in the near-term while enhancing future competitiveness and retaining optionality as industry conditions improve.
Since 2024, De Beers has been streamlining its business in line with its Origins strategy to reduce costs, divest non-core assets and prioritise investment in activities that create the most value. Significant progress has been made, with more than $100 million of annual overhead costs removed from the business, the sale or closure of a number of non-core assets and significant capital and cost reconfigurations to asset expansion projects.
Simultaneously, De Beers has reinvested in natural diamond category marketing to support the industry’s efforts to grow natural diamond demand, launching new large-scale campaigns and collaborating with key stakeholders across the value chain to foster industry-wide investment. Global consumer demand for natural diamond jewellery returned to growth in 2025, while natural diamond sales increased across US independent jewellers in 2025 and into Q1 2026, led by higher value diamonds and those promoted by De Beers’ Desert Diamonds marketing campaign.
On the supply side, global rough diamond production is now decreasing, with several producers closing mines during 2026. Whilst the increasing rarity of diamonds and the emerging signs of improvement in consumer demand are likely to support longer-term value creation, rough diamond trading conditions are expected to remain challenging in the near-term due to cyclical and industry-specific factors.
Consistent with recent actions to improve business resilience, De Beers intends to pause production at the Venetia mine in South Africa for two years to reduce costs while also rephasing capital expenditure on its underground project. This will involve critical infrastructure investment to enhance the capacity and efficiency of the mine, with the intention to support future production growth as business and industry conditions improve.
De Beers is engaging with stakeholders in accordance with relevant requirements and the company’s values as it moves through this process, and will both support impacted employees and continue to invest in its community and Social and Labour Plan commitments.
This proposed action at Venetia Mine follows the decision earlier this year to pause the Tuzo Phase 3 expansion project at the Gahcho Kué Mine in Canada.
In parallel, De Beers plans to reconfigure its global operating model to refocus and prioritise resources on the core operational businesses and reduce its central corporate cost base.
Al Cook, CEO of De Beers Group, said:

“In line with our commitment to focus and streamline our business, we are making a number of changes to De Beers to ensure greater business resilience in the near-term, while supporting long-term value creation. We recognise the protracted challenging conditions as the diamond industry evolves, though we are encouraged by signs of consumer demand growth in the US and beyond, particularly in higher quality diamonds.
Global rough diamond supply is falling, bringing more support to the market. The changes we are making to our business are focused on underpinning our efficiency now and into the future, favourably positioning De Beers in its leadership role.”
De Beers Group will maintain current production levels through its other operations, and previous production guidance remains unchanged.
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