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Kushals Fashion & Silver Jewellery Unveils the Party Edit – Style That Sparks Every Moment

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 Kushals Fashion & Silver Jewellery unveils The Party Edit, a vibrant and fashion-forward curation designed for the holiday–party season. Crafted for the woman who loves to express herself through versatile, standout pieces, this edit blends fashion, boldness, colour, and contemporary charm in three distinct styles.

As the party season ushers in a wave of celebrations—from Christmas get-togethers and holiday brunches to New Year’s Eve parties and winter night-outs-the season naturally calls for jewellery that’s fashionable, fun, expressive, and effortlessly glamorous. Designed to be mixed, matched, and owned in multiple styles, the collection creates fresh looks without ever repeating jewellery. With bold, flaunt-worthy zircon designs that elevate every outfit, these jewellery pieces make every appearance stand out.

Whether it’s a casual holiday outing, a chic house party, or a glamorous night out, The Party Edit brings confidence and style to every occasion.

Holiday Edit

Holiday Edit: A playful curation featuring vibrant colourful stone chokers, enameled button studs, quirky handcuff-inspired pieces, statement brooches, and bright bracelets and rings-perfect for brunches and carefree outings. Style them with breezy dresses, denim co-ords, or pastel holiday wear to add an instant pop of colour and youthful charm.

House Party Edit

House Party Edit: Chic gold-toned, chunky party jewellery including bold rings, cuffs, loop bracelets, and glamorous stackables that elevate intimate gatherings and stylish at-home celebrations. Pair these pieces with sleek satin shirts, metallic tops, or fusion-wear co-ords to create a warm, high-impact festive look.

Night Out Edit

Night Out Edit: Sleek rhodium and gold-toned accessories with pearl accents, drop chains, minimal danglers, trendy brooches, and modern bracelets-crafted for refined after-hours glamour. Match them with fitted black dresses, shimmer silhouettes, or chic monochrome outfits for a polished, statement night-out vibe.

Bringing together bold colours, modern silhouettes, and versatile, fashion-forward styling, Kushals’ Party Edit is all about expressing personal style with confidence-no matter the occasion.

Recently, Kushals has onboarded two brand ambassadors — Bollywood powerhouse Sanya Malhotra and South Indian sensation Priyanka Mohan. With their association, the brand continues to strengthen its connection with modern Indian women and elevate its presence as a preferred fashion jewellery destination.

Own your moment. Define your glam.

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National News

Outstanding gold-backed loans  surge by  128% from a year earlier

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India’s appetite for borrowing against gold is reshaping the country’s credit landscape. Outstanding gold-backed loans have surged 128% from a year earlier, crossing Rs.4 lakh crore ($48 billion) for the first time, according to data from the Reserve Bank of India. As of Jan. 31, loans secured by gold jewellery stood at Rs.4,00,517 crore, marking one of the fastest expansions in retail credit in recent years.

The boom in gold loans has helped propel overall non-food bank credit growth to 14.4% year-on-year. Personal loans now account for 34.5% of total bank lending, outpacing other segments and underscoring a broader shift toward consumer-driven credit expansion

Gold loans alone contributed roughly 9% of incremental bank credit during the period. Between January 2024 and January 2026, outstanding gold-backed credit rose by nearly Rs.3.1 lakh crore—an increase of about 338% over two years—more than quadrupling the size of the portfolio.

Two factors are driving the surge. First, gold prices have climbed roughly 152% over the past two years, increasing the collateral value of household holdings. Second, regulatory guidance requiring banks to classify loans secured by gold explicitly as gold loans has sharpened reporting and accelerated balance-sheet growth in the segment.

The trend highlights a distinctive feature of India’s financial system: households’ vast stock of physical gold, long viewed primarily as a store of wealth, is increasingly being mobilized as collateral for formal credit.

While personal lending and credit to nonbank financial companies within the services sector continue to expand rapidly, industrial credit remains uneven. Loans to micro, small and medium enterprises are growing steadily, but borrowing by large corporations has stayed relatively muted.

Since March 21, 2025, banks have added Rs.21.8 lakh crore to their non-food loan books, translating into 12% growth for the financial year to date. Yet it is gold—rather than factories or infrastructure—that is emerging as one of the most dynamic engines of India’s current credit cycle.

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