GlamBuzz
Kushal’s Fashion Jewellery Marks Milestone of 100 Stores, Aims to Reach 150 by the End of This Financial Year
Celebrates milestone with Bollywood actor Nushrratt Bharuccha and a vision to redefine everyday elegance for the modern Indian woman
Kushal’s Fashion Jewellery, India’s leading Fashion and silver jewellery brand, has marked a significant milestone with the opening of its 100th store in India.This growth milestone was celebrated at their newest outlet launch located at Nexus Koramangala Mall, Bengaluru. The launch was celebrated in the presence of Bollywood actor Nushrratt Bharuccha, who inaugurated the store to mark what has been a remarkable journey spanning nearly two decades of growth and connection with consumers across the country.
Kushal’s Fashion Jewellery plans to continue its growth trajectory and is targeting 150 stores by the end of this financial year, with deeper expansion into high-growth Tier 1, 2, and 3 cities. The company also plans to launch new collections, enhance product quality through innovations in plating technology, and further expand its latest “Elevated Everyday” line. As part of its long-term expansion roadmap, Kushal’s Fashion Jewellery is targeting 300 stores across the country in the next three years, aiming to bring affordable & fashionable jewellery to every corner of the country.
Founded in 2006, Kushal’s Fashion Jewellery has built a strong presence across the country, with 100 stores in 38 cities. The brand has steadily grown among the metros and Tier 2 and Tier 3 markets, offering a unique blend of Indian craftsmanship and contemporary design. Its product portfolio spans over 10,000 meticulously crafted designs including antique, kundan, zircon, temple, and 92.5 BIS-hallmarked sterling silver jewellery-known for their superior quality and premium handfeel. The range features necklaces, earrings, chokers, rings, bracelets, maang tikas, brooches and more designed to cater to celebration, bridal, office and everyday wear.
The expansion strategy reflects the brand’s commitment to offering a best-in-class shopping experience. Exclusive launch-day offers were added to the celebration, pulling large crowds and loyal consumers to the event. Influencers were also present, adding to the buzz and reach of the event.
Commenting on the milestone, Manish Gulechha, Co-founder of Kushal’s Fashion Jewellery, said, “Reaching 100 stores is a proud and emotional moment for us. What started as a vision in 2006 has grown into a brand that speaks to modern Indian women across India. This achievement is a result of the trust our consumers have placed in us and the dedication of our team across all locations. We remain committed to delivering stylish designs, high-quality materials, and an exceptional shopping experience whether in-store or online.”
Actor Nushrratt Bharuccha shared her enthusiasm for the brand, stating, “Kushal’s fashion jewellery has always stood out to me for its elegance and versatility. Whether it’s a big celebration or everyday wear, they have something for every occasion. I’m honoured to be part of this celebration and to witness the love people have for this brand.”
With a strong foundation in the southern markets such as Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The brand has also rapidly expanded into Mumbai, Chandigarh, Pune, Lucknow, Bhopal, and Guwahati. Kushal’s Fashion Jewellery aims to solidify its footprint in every corner of India, bringing premium fashion jewellery within reach of every modern Indian woman.
In addition to its physical presence, Kushal’s Fashion Jewellery continues to strengthen its omnichannel strategy through its website, mobile app, and active social media engagement. The online platforms, including Kushals.com, allows consumers across the country to explore and purchase jewellery seamlessly, supported by a unified offline and online experience.
GlamBuzz
Grand Finale of MDJ Couple No.1 (Season 4) presented by Mahabir Danwar Jewellers
Celebrating love and companionship through creativity, challenges, and unforgettable moments.
Mahabir Danwar Jewellers (MDJ) once again celebrated love and togetherness with the grand finale of its flagship contest ‘Couple No. 1 – Season 4’, hosted at Fairfield by Marriott, Kolkata. The glamorous evening marked the culmination of a two-month-long journey filled with creativity, romance, and unforgettable memories.
Following the overwhelming success of Seasons 1, 2, and 3, MDJ launched the fourth season on July 15, 2025, with the vision of rekindling romance and honoring the bond of companionship in a unique, engaging format. Throughout the contest, participating couples took part in a series of exciting challenges that showcased their love, understanding, and commitment. From these rounds, the top 12 couples advanced to the much-awaited grand finale.
The star-studded jury for the evening featured Richa Sharma (Actress & Mrs. India Universe), Naina More (Celebrity Motivational Speaker), Amrita Chattopadhyay (Actress), and Renu Soni (Jewellery Designer, MDJ). The event was graced by the presence of Vijay Soni, Arvind Soni, Sandeep Soni, and Amit Soni, Directors of Mahabir Danwar Jewellers.
Adding to the grandeur, the men flaunted bespoke outfits by Saasya (Official Male Apparel Partner), while the women shone in elegant ensembles by Simaaya (Official Female Apparel Partner). The show was directed by Ushoshi Sen Gupta, Miss Universe India 2010, and conceptualised by San Entertainment, a brand agency specializing in exclusive events.
What made the evening even more special was the lively interaction with the audience. Guests enthusiastically participated in fun segments, engaged with the jury and hosts, and cheered for their favorite couples. The energy of the crowd, filled with laughter, applause, and heartfelt moments, truly transformed the finale into a celebration of togetherness.
Speaking at the finale, Arvind Soni and Sandeep Soni said: “Marriage is not just about finding the right partner, but about becoming one. It’s a journey of love, laughter, and growing together every single day. Couple No. 1 has always been about celebrating love, companionship, and togetherness. Every season brings us closer to the inspiring stories of couples and their unique journeys. This year, we are thrilled to crown our winners with a romantic trip to Bali, a destination that perfectly symbolizes the spirit of love and adventure. For us, love is not just a feeling – it is a celebration to be cherished every single day.”
A special highlight of the evening was the unveiling of ‘Padmavati – The Bridal Jewellery Collection’ by MDJ, designed for the modern bride with a perfect blend of heritage and contemporary elegance. The evening also witnessed the launch of the book “Look Like a Queen, Buy Like a Pro” by Vijay Danwar, unveiled by MLA Vivek Gupta (Jorasanko), adding a meaningful cultural dimension to the celebration.
List of Winners: Couple No 1 (Season 4)
- Navneet & Nidhi Mimani – (Winner)
- Rohit & Aditi Arora – (1st Runner up)
- Shibhashish Ghosh & Priyanka Khandelwal – (2nd Runner up)
-
National News2 weeks agoGST on gold, silver jewellery remains unchanged at 3%, with additional 5% on making charges
-
New Premises3 hours agoVasundhra Raj unveils showroom at Noida
-
ShowBuzz3 hours agoShri Devendra Fadnavis unveils GJS – The Diwali Edition 2025 at JWCC, Mumbai
-
DiamondBuzz5 hours agoAll non-natural diamonds to be labelled only as “synthetic: CIBJO
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.