BrandBuzz
Kushal’s Fashion and Silver Jewellery unveils its Bridal Collection 2025

Kushal’s Fashion and Silver Jewellery unveiled its much-awaited Bridal jewellery Collection 2025, themed “You Are the Occasion”. The collection celebrates the modern Indian bride– confident, radiant and her own muse. A bride’s journey is filled with countless moments and occasions, whether it’s the Muhurtam, Mehendi, Cocktail, a family dinner, or the many celebrations that follow after the wedding. With every outfit calling for a new look, this collection plays a special role in completing her wedding trousseau, ensuring she never has to think twice about looking her best.



The collection has been styled across multiple wedding occasions-from Muhurtam to Varmala, Mehendi to Cocktail evenings—with jewellery that reinterprets traditional motifs in a fresh, fashion-forward way. Each edit captures the many moods of a bride’s journey, from playful laughter with her bridesmaids and emotional moments with her mother to joyous celebrations with her groom.
This bridal edit brings together jewellery that allows her to feel beautiful, unique, and her most confident self at every step of the way. From the pleats of her lehenga to the sparkle of her jewellery, every element is envisioned as a chapter in her story, capturing the essence of tradition with a contemporary spirit.

Speaking at the launch, Manish Gulechha, Co-founder of Kushal’s Fashion and Silver Jewellery, said: “With this collection, we wanted to curate jewellery that celebrates her individuality while enhancing every wedding moment -from intimate rituals to grand celebrations. Each piece blends traditions with contemporary details, ensuring every bride feels radiant, confident, and truly the centre of her celebration.”
The Collection
- Muhurtam Collection: Inspired by silk saree styling, the collection highlights pearls in bangles, beaded patterns, antique gold–green bead combinations, and evergreen floral designs. Statement pieces include mathapatti, layered necklaces, kamarbandh, bajubandh, bangles, and hathpan.
- Varmala Collection: Regal kundan styling featuring a statement chaandbalis, sheeshphool, a three-layered kundan necklace, and a choker set with mint-green stones. Contrasting red attire is paired with maangtika, bangles, earrings, and rings.
- Mehendi Collection: Contemporary layering with a collar chain, statement necklace, and sheeshful in ruby- and emerald toned accents, and pearl detailing. Perfect with shararas and playful silhouettes, accessorised with maangtika, bangles, and earrings.
- Cocktail Collection: Romantic, modern jewellery in rosegold tones with floral accents, pearls, pastel pinks, and greens. Studded zircon stones add brilliance across necklaces, earrings, and rings, styled with gowns and contemporary outfits.


- Everywhere, we have used coloured stones across all kinds of jewellery, bringing in interesting hues like ruby pink, whether in antique, kundan, or zircon styles.
Bringing together fine craftsmanship, trend-inspired details, and versatile styling, Kushal’s Bridal Collection 2025 makes jewellery both aspirational and attainable for today’s bride. A necklace set with earrings and matching accessories is priced from INR 15,000 onwards. Available across 100+ stores in India and on the brand’s online store, the collection ensures that every bride—no matter her style or the scale of her celebration—finds pieces that make her feel truly radiant on her special day.
“Own each wedding moment in your best look. You are the occasion.”- Kushal’s Fashion and Silver Jewellery

BrandBuzz
Tanishq launches Gold Exchange, brand ambassador Sachin Tendulkar bats for self reliant India

Tanishq, the jewellery brand from the Tata Group, has launched one of India’s largest gold exchange drives with the support of cricket legend Sachin Tendulkar. The campaign urges households to recycle their existing gold and reduce the country’s dependence on imports.
India is estimated to hold nearly 25,000 tonnes of gold within households, while 99% of the country’s annual gold demand is met through imports. Tanishq aims to address this imbalance by encouraging families to exchange old jewellery for new designs, thereby unlocking value at the individual level while strengthening the national vision of self-reliance.
For the first time, the company has introduced a 0% deduction exchange offer across all karatages, including as low as 9 KT, valid until October 21, 2025.

Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, said, “Every gram of old locker gold exchanged not only brings personal joy but also contributes to reducing imports. With our first-ever 0% deduction offer, we are making it simpler for every Indian to be part of this nation-building effort.”
Over the years, more than 30 lakh customers have participated in Tanishq’s gold exchange programme, leading to the recycling of nearly 1.7 lakh kilos of gold. The initiative now contributes nearly 40% of the brand’s overall business.

Sachin Tendulkar, brand ambassador for the campaign, said, “Gold is deeply woven into Indian culture and passed down generations. Tanishq’s exchange initiative offers families a transparent and trustworthy way to renew this legacy while reducing India’s dependence on imports — which is a win for every Indian.”
With a presence across 500+ boutiques in over 300 cities, Tanishq continues to position itself as a trusted name in jewellery, combining craftsmanship, purity, and contemporary design with social impact initiatives like the gold exchange movement
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