BrandBuzz
Kushal’s Fashion and Silver Jewellery unveils its Bridal Collection 2025
Kushal’s Fashion and Silver Jewellery unveiled its much-awaited Bridal jewellery Collection 2025, themed “You Are the Occasion”. The collection celebrates the modern Indian bride– confident, radiant and her own muse. A bride’s journey is filled with countless moments and occasions, whether it’s the Muhurtam, Mehendi, Cocktail, a family dinner, or the many celebrations that follow after the wedding. With every outfit calling for a new look, this collection plays a special role in completing her wedding trousseau, ensuring she never has to think twice about looking her best.



The collection has been styled across multiple wedding occasions-from Muhurtam to Varmala, Mehendi to Cocktail evenings—with jewellery that reinterprets traditional motifs in a fresh, fashion-forward way. Each edit captures the many moods of a bride’s journey, from playful laughter with her bridesmaids and emotional moments with her mother to joyous celebrations with her groom.
This bridal edit brings together jewellery that allows her to feel beautiful, unique, and her most confident self at every step of the way. From the pleats of her lehenga to the sparkle of her jewellery, every element is envisioned as a chapter in her story, capturing the essence of tradition with a contemporary spirit.

Speaking at the launch, Manish Gulechha, Co-founder of Kushal’s Fashion and Silver Jewellery, said: “With this collection, we wanted to curate jewellery that celebrates her individuality while enhancing every wedding moment -from intimate rituals to grand celebrations. Each piece blends traditions with contemporary details, ensuring every bride feels radiant, confident, and truly the centre of her celebration.”
The Collection
- Muhurtam Collection: Inspired by silk saree styling, the collection highlights pearls in bangles, beaded patterns, antique gold–green bead combinations, and evergreen floral designs. Statement pieces include mathapatti, layered necklaces, kamarbandh, bajubandh, bangles, and hathpan.
- Varmala Collection: Regal kundan styling featuring a statement chaandbalis, sheeshphool, a three-layered kundan necklace, and a choker set with mint-green stones. Contrasting red attire is paired with maangtika, bangles, earrings, and rings.
- Mehendi Collection: Contemporary layering with a collar chain, statement necklace, and sheeshful in ruby- and emerald toned accents, and pearl detailing. Perfect with shararas and playful silhouettes, accessorised with maangtika, bangles, and earrings.
- Cocktail Collection: Romantic, modern jewellery in rosegold tones with floral accents, pearls, pastel pinks, and greens. Studded zircon stones add brilliance across necklaces, earrings, and rings, styled with gowns and contemporary outfits.


- Everywhere, we have used coloured stones across all kinds of jewellery, bringing in interesting hues like ruby pink, whether in antique, kundan, or zircon styles.
Bringing together fine craftsmanship, trend-inspired details, and versatile styling, Kushal’s Bridal Collection 2025 makes jewellery both aspirational and attainable for today’s bride. A necklace set with earrings and matching accessories is priced from INR 15,000 onwards. Available across 100+ stores in India and on the brand’s online store, the collection ensures that every bride—no matter her style or the scale of her celebration—finds pieces that make her feel truly radiant on her special day.
“Own each wedding moment in your best look. You are the occasion.”- Kushal’s Fashion and Silver Jewellery
BrandBuzz
VBJ SINCE 1900 Fiesting Over 2000 Unique Jhumka Designs
VBJ Since 1900 celebrates India’s timeless love for jhumkas with its grand Jhumka Festival, showcasing over 2,000 exquisite designs that blend heritage craftsmanship with modern elegance, extending the celebration through December.
VBJ Since 1900 (Vummidi Bangaru Jewellers) India’s most trusted heirloom jewellery brand continues to captivate jewellery connoisseurs with its Jhumka Festival – the flavour of the season giving patrons a further chance to experience the timeless charm reimagined for today’s generation.



The Jhumka Festival celebrates India’s enduring love for the iconic earrings. Featuring over 2,000 unique designs across the categories, gold, silver, diamond and platinum capturing the intricate artistry and timeless craftsmanship. Blending filigree, temple-inspired motifs and modern silhouettes, each piece is a symphony of creating balance between heritage and contemporary elegance.

Speaking about the festival, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “For 125 years, VBJ has honoured India’s jewellery traditions while evolving with changing times. This festival elevates the jhumka from a staple to a hero piece – crafted for movement, identity, and expression.”
Jithendra Vummidi, Managing Partner, VBJ Since 1900, added, “A jhumka is more than an ornament – it holds memory, character, and emotion. With this festival, we celebrate a form that resonates across generations, offering timelessness with relevance.”

As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was meticulously researched and identified by the VBJ team before being installed beside the Speaker’s chair in India’s new Parliament building. Much like the Sengol, the Jhumka Festival stands as a reflection of VBJ’s continuing mission to honour legacy through artistry and celebrate the stories that shape India’s cultural heritage.
During the festive season of Golu and Diwali last month, VBJ witnessed an overwhelming response to its Jhumka Festival – as customers embraced unique designs that seamlessly blend heritage with contemporary charm. Extending the festival till the mid of December is VBJ’s way of celebrating that continued love and demand. Building on this festive momentum, VBJ also showcased the Jhumka’s at Ignition,held at the ITC Grand Chola.
Through the Jhumka Festival, VBJ Since 1900 celebrates heritage and innovation. The collection, available at VBJ stores in Anna Salai and Anna Nagar as well as online, offers select customisation – continuing the brand’s legacy of timeless elegance and bespoke service.
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