GlamBuzz
Kushals Fashion and Silver Jewellery shines bright with Sanya Malhotra as its Brand Ambassador in the North and Priyanka Mohan in the South
Kushals, India’s leading fashion jewellery brand celebrated for its diverse range of fashion and silver jewellery, has just dropped a major style announcement! The brand welcomes Bollywood’s powerhouse performer Sanya Malhotra and South Indian sensation Priyanka Mohan as its newest brand ambassadors.
Known for constantly redefining fashion jewellery for women across India, Kushal’s believe that jewellery should be as dynamic as the women who wear it. Designed for the modern woman who loves to experiment, the collections bring playful versatility to the forefront- made to mix, match, wherever the day takes you. With our “see it, love it, make it yours” philosophy, every Kushal’s piece becomes an invitation to dress joyfully and unapologetically.
The collaboration with Sanya and Priyanka celebrates this energy and freedom. Both icons bring their unique personalities to the brand – Sanya, with her bold, self-made charm and confidence; and Priyanka, with her infectious positivity and effortlessly glamorous vibe. Together, they mirror Kushal’s modern, approachable and fashion-forward essence that encourages women to celebrate themselves through style.

Speaking about the collaboration, Manish Gulechha, Co-founder, Kushals Fashion and Silver Jewellery, said: “Sanya and Priyanka truly embody the spirit of today’s woman- confident, graceful, and rooted in individuality. Their charm and authenticity perfectly mirror what Kushals stands for: celebrating every woman’s individuality through thoughtfully crafted, contemporary jewellery.
And what better way to celebrate this dynamic partnership than with a campaign that’s rewriting the jewellery rulebook? Kushals has launched a series of films that are refreshingly different-fun, quirky, and unlike anything seen before. The campaign is all about the love of jewellery, showing women going to delightfully unexpected lengths to express their passion for it. Each film captures the celebrities in amusing situations, only to reveal later that the reason behind their antics is their love for Kushal’s jewellery.
In the film, Priyanka steals the show at a vibrant South Indian wedding-literally bringing her entire Kushals collection because she just can’t choose what to wear! From antique necklaces to statement earrings, every piece celebrates individuality and the joy of having options, turning the wedding into her own playful jewellery playground.
In the other film, Sanya lights up a buzzing house party, where Kushals zircon jewellery doesn’t just elevate her outfit-it transforms her entire look and personality. She starts striking high fashion poses, exuding confidence, glamour, and playful sophistication, showing just how jewellery can turn any moment into a style statement.
“Fashion jewellery, for me, is all about having fun with style – effortless and always on-trend. That’s why I’m so excited to be associated with Kushals Fashion & Silver Jewellery. I love how every design feels light, easy, and beautifully blends tradition with modern fashion sensibilities. It truly is fashion ki favourite jewellery!” said Sanya Malhotra

These films capture the playful, expressive side of fashion jewellery, showing how Kushals lets women fully embrace their style. Affordable and versatile, each piece is made to be flaunted, not locked away, letting women showcase confidence and individuality. And it’s all about spontaneity-love it, buy it! From stacking earrings to statement necklaces, women can enjoy the thrill of accessorizing freely. Together, the films position Kushals as the ultimate destination for versatile, statement-making fashion jewellery.

“Jewellery is all about expressing style in a way that’s fashionable and modern. At Kushals, every piece highlights craftsmanship, with designs that are lightweight, stylish, and ideal for layering or combining multiple pieces. Each creation is on-trend and easy to wear, making fashion jewellery a fun way to compliment any look. I’m thrilled to be part of a brand that celebrates self-expression and fashion-forward style.” said Priyanka Mohan
With Sanya Malhotra and Priyanka Mohan joining the Kushals family, the brand steps into an exciting new era of style and spontaneity. Fun, fashion-forward, and effortlessly expressive, Kushal’s is where every woman can find her sparkle-be it for a festive soirée or a casual brunch with friends. Kushals plans to expand aggressively, aiming to open 300 stores in the next few years, and has already achieved 40% growth over the past year, reinforcing its position as a leading destination for versatile, statement-making fashion jewellery.
DiamondBuzz
BAFTA 2026: De Beers Group- Desert Diamonds Emerged as the Jewellery Story of the Night
At this year’s BAFTAs, the red carpet was illuminated with natural diamonds in warm champagne tones, as Desert diamonds became the most consistent jewellery signature of the evening.
At this year’s British Academy Film Awards, the red carpet was illuminated with natural diamonds worn by some of the acting world’s most beloved stars, with Desert Diamonds by De Beers emerging as one of the evening’s most consistent jewellery signatures. Nathalie Emmanuel, Gillian Anderson, Audrey Nuna, Archie Madekwe and Regé-Jean Page all stepped out wearing Desert Diamonds, marking a rare moment when multiple personalities aligned around the same diamond aesthetic.
When five influential figures lean into a shared jewellery direction in a single evening, it signals more than styling coincidence — it signals a shift. This year’s BAFTA jewellery mood moved away from classic icy white brilliance toward warmer champagne-toned natural diamonds that photographed with softness, glow and depth under flash photography.
At the 79th British Academy Film Awards in London, the jewellery story arrived not with spectacle but with tone — champagne, honey, cognac, brown and whiskey hues defining the visual language of the carpet. Across appearances, Desert Diamonds emerged as a consistent signature, favouring warmth and dimensionality over high-contrast sparkle.
Gillian Anderson
Gillian Anderson led this direction wearing asymmetric brown and white diamond earrings by Ara Vartanian, paired with sculptural rings that complemented rather than dominated her look. Nathalie Emmanuel followed in elongated drop earrings punctuated with brown diamonds, styled alongside a bracelet and rings within the same tonal family, creating a cohesive and deliberate aesthetic.

Audrey Nuna
K-Pop Demon Hunter star Audrey Nuna introduced a sharper contemporary energy in Desert diamond ear climbers by ANANYA, leaning into structure and precision rather than excess. The brooch revival continued as Rising Star nominee Archie Madekwe paired his custom Dior suit with a white diamond brooch and Desert diamond vintage rings by Ara Vartanian.

Regé-Jean Page
Regé-Jean Page selected a fauna-inspired dragonfly brooch in warm-toned diamonds by Hirsh London, reinforcing the evening’s understated yet intentional jewellery narrative. The message was clear: natural diamonds did not shout — they held the room.
Desert Diamonds are not treated colour stories; their champagne, cognac and honey hues occur naturally, shaped by trace elements and geological conditions deep within the earth. As explored through A Diamond Is Forever, these stones celebrate natural origin and individuality rather than laboratory uniformity.
For years, diamond conversations have been framed through comparison — natural versus lab-grown, tradition versus innovation. What unfolded at BAFTA felt different: less defensive and more culturally embedded. Natural diamonds were not positioned as spectacle but integrated seamlessly into moments audiences were already watching.
Award season traditionally rewards scale — larger silhouettes, brighter stones and louder sparkle — but BAFTA 2026 suggested a new direction defined by precision over excess, tone over glare and architecture over abundance.
Natural diamonds today are increasingly worn not as ceremonial heirlooms but as personal markers, styled with tailoring and integrated into fashion narratives with intention. The philosophy behind A Diamond Is Forever has long centred on rarity, provenance and emotional permanence, and the prominence of warm-toned Desert Diamonds suggests individuality and geological authenticity are becoming the new markers of luxury.
At the BAFTAs, the brilliance remained. It simply did not need to dominate. It held the room.
-
International News4 days agoOroarezzo 2026, with Italian Exhibition Group, Manufacturing Explores New Markets
-
National News4 days agoIIBS-11: Navigating the ‘New Gold Rush’ in a fragmenting global economy
-
International News4 days agoGemfields nets $53m in Bangkok ruby auction
-
New Premises4 days agoLimelight Diamonds Unveils Exclusive Visakhapatnam Store in the Presence of Union Minister of Civil Aviation Shri Kinjarapu Ram Mohan Naidu



