National News
Kumari Jewels Eyes 35 Stores Nationwide, Redefining Jewellery for India’s New Generation
Kumari Jewels, the contemporary spin-off of heritage house DP Jewellers, is rapidly emerging as a youth-driven disruptor in India’s jewellery space. After debuting its flagship store in Mumbai’s Kala Ghoda less than a year ago, the brand has now launched a second outlet on Bandra’s Turner Road and is setting sights on a bold national expansion—aiming for 35 stores across metro cities in the next three years, including 5–6 locations in Mumbai by December 2025.
Crafted for India’s under-35 demographic, which makes up over 70% of the population, Kumari Jewels brings a fresh, fashion-forward perspective to fine jewellery. With customisable, lightweight pieces that start at ₹10,000 and go up to ₹1.5 lakh, the brand blends accessible luxury with global design sensibilities and Indian craftsmanship.
“Kumari is not just a new brand—it’s a new blueprint for what jewellery retail in India can look like,” said Amit Bandi, CEO of Kumari Fine Jewellery. “We’re building a model that’s agile, data-led, and deeply attuned to how young India shops today… With the momentum we’ve seen, our target of 35 stores in three years is not just ambitious, it’s inevitable.”
Kumari has seen a surge in digital traction—from 25,000 online engagements in November 2024 to over 300,000 today—and reports a 20% month-on-month revenue growth, doubling sales since launch. This success is powered by a robust omnichannel strategy that merges immersive in-store experiences with sharp, data-driven digital marketing.
Co-Founder Vikas Kataria noted, “The jewellery market in India is ready for disruption. Kumari Jewels addresses a vital need—offering accessible, style-led designs that enable self-expression while staying true to our heritage of craftsmanship.”
Creative Director Supriya Kataria added, “Our collections draw inspiration from global fashion capitals, blending contemporary elegance with Indian roots to create sleek, versatile pieces for the modern Indian woman.”
Looking ahead, Kumari is preparing to expand across major cities including Bengaluru, Hyderabad, Delhi-NCR, Pune, Ahmedabad, Baroda, Chandigarh, and Jaipur. The brand also plans to debut international pop-up stores in London and the UAE by the end of 2025.
With strong leadership, an inclusive design philosophy, and a business model tuned to a digitally savvy audience, Kumari Jewels is not just building a jewellery brand—it’s shaping a cultural movement for a new generation of Indian women.
National News
Candere expands Karnataka presence with Kengeri store opening
Lifestyle jewellery brand by Kalyan Jewellers strengthens Bengaluru footprint with modern retail experience and launch offers up to ₹35,000 off per carat.
Candere, the lifestyle jewellery brand by Kalyan Jewellers known for its modern and trend-led designs, has expanded its retail presence in Karnataka with the launch of its newest store in Kengeri, Bengaluru. This new addition further reinforces the brand’s commitment to offering accessible, stylish, and contemporary jewellery for today’s discerning customers.
The Kengeri store represents Candere’s continued expansion in Karnataka, bringing its curated jewellery experience to one of the city’s rapidly developing residential and commercial neighbourhoods. The expansion strengthens the brand’s presence in key urban markets, catering to the growing demand for modern, design-led jewellery. Thoughtfully designed, the Kengeri store offers a contemporary retail environment complemented by personalised in-store assistance, reflecting Candere’s commitment to elegance, innovation, and an elevated shopping experience.
Known for its lightweight, versatile, and trend-forward jewellery, Candere appeals to Gen Z, working professionals, and style-conscious individuals looking for contemporary designs at accessible price points starting from Rs.10,000. Each piece is designed to help customers express their personal style through contemporary jewellery that blends seamlessly into everyday life.
To mark the launch of its new store, Candere is offering special promotions: Get up to Rs.35,000 off per carat + Rs.850 off per gram on making charges.
With the launch of its store in Kengeri, Candere continues to strengthen its omni-channel presence, integrating its digital expertise with a growing physical retail network. Supported by the heritage and trust of Kalyan Jewellers, the brand continues to enhance the jewellery-buying journey with a focus on transparency, ease, and customer relevance.
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