National News
Kumari Jewels Eyes 35 Stores Nationwide, Redefining Jewellery for India’s New Generation
Kumari Jewels, the contemporary spin-off of heritage house DP Jewellers, is rapidly emerging as a youth-driven disruptor in India’s jewellery space. After debuting its flagship store in Mumbai’s Kala Ghoda less than a year ago, the brand has now launched a second outlet on Bandra’s Turner Road and is setting sights on a bold national expansion—aiming for 35 stores across metro cities in the next three years, including 5–6 locations in Mumbai by December 2025.
Crafted for India’s under-35 demographic, which makes up over 70% of the population, Kumari Jewels brings a fresh, fashion-forward perspective to fine jewellery. With customisable, lightweight pieces that start at ₹10,000 and go up to ₹1.5 lakh, the brand blends accessible luxury with global design sensibilities and Indian craftsmanship.
“Kumari is not just a new brand—it’s a new blueprint for what jewellery retail in India can look like,” said Amit Bandi, CEO of Kumari Fine Jewellery. “We’re building a model that’s agile, data-led, and deeply attuned to how young India shops today… With the momentum we’ve seen, our target of 35 stores in three years is not just ambitious, it’s inevitable.”
Kumari has seen a surge in digital traction—from 25,000 online engagements in November 2024 to over 300,000 today—and reports a 20% month-on-month revenue growth, doubling sales since launch. This success is powered by a robust omnichannel strategy that merges immersive in-store experiences with sharp, data-driven digital marketing.
Co-Founder Vikas Kataria noted, “The jewellery market in India is ready for disruption. Kumari Jewels addresses a vital need—offering accessible, style-led designs that enable self-expression while staying true to our heritage of craftsmanship.”
Creative Director Supriya Kataria added, “Our collections draw inspiration from global fashion capitals, blending contemporary elegance with Indian roots to create sleek, versatile pieces for the modern Indian woman.”
Looking ahead, Kumari is preparing to expand across major cities including Bengaluru, Hyderabad, Delhi-NCR, Pune, Ahmedabad, Baroda, Chandigarh, and Jaipur. The brand also plans to debut international pop-up stores in London and the UAE by the end of 2025.
With strong leadership, an inclusive design philosophy, and a business model tuned to a digitally savvy audience, Kumari Jewels is not just building a jewellery brand—it’s shaping a cultural movement for a new generation of Indian women.
National News
Gold Industry Proposes New Strategy To Cut Imports and Boost Local Economy
Precious Metals Refineries Forum (PMRF) Has Proposed A Two-Track System To Manage Gold More Efficiently
Following Prime Minister Narendra Modi’s call to reduce gold imports and foreign travel, major Indian bullion and jewellery bodies have submitted a new plan to the government and the Reserve Bank of India (RBI). The strategy aims to lower the nation’s trade deficit by tapping into the estimated 30,000 tonnes of gold sitting in Indian households.
This move comes after India’s gold imports jumped 24% to a record $71.9 billion in the 2025-26 financial year, with over 721 tonnes of gold brought into the country.
The New Strategy: Two Separate Systems
The Precious Metals Refineries Forum (PMRF) has proposed a two-track system to manage gold more efficiently:
- For Exporters: Imported gold should be strictly saved for jewellery exporters using one-year Gold Metal Loans (GML).
- For Local Buyers: Domestic demand should be met entirely by recycling household gold. This gold would be collected from citizens, refined locally, and sold back through jewellers and retailers.
Under this plan, people who deposit their idle gold could earn 2% to 2.5% interest, while businesses taking gold loans would pay an interest rate of 3% to 4%.
Fixing Why Past Schemes Failed
Previous government gold schemes failed to gain traction primarily because they left out local jewellers and lacked a proper banking structure. Without a joined-up system, institutions faced high financial risks from changing gold prices.
To fix this, trade bodies are calling for a complete system that includes:
- Direct involvement of trusted local jewellers. The schemes did not take off in the past because jewellers were not part of them. About 10% to 20% of family gold is held as bars or coins.
- Strong bank backing and secure storage vaults across the country.
- Tax incentives, such as removing the 3% GST loss when physical gold is converted into Electronic Gold Receipts (EGR), and offering income tax relief on the interest earned.
Industry Support
Industry experts say a smooth system is already possible. Collection and purity testing centres have confirmed that collected household gold can be processed within 48 hours and safely moved to secure, bank-approved vaults.
Representatives from the Indian Bullion and Jewellers Association (IBJA) recently held discussions with RBI officials to fast-track these changes.
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