National News
Kumari Jewels Eyes 35 Stores Nationwide, Redefining Jewellery for India’s New Generation
Kumari Jewels, the contemporary spin-off of heritage house DP Jewellers, is rapidly emerging as a youth-driven disruptor in India’s jewellery space. After debuting its flagship store in Mumbai’s Kala Ghoda less than a year ago, the brand has now launched a second outlet on Bandra’s Turner Road and is setting sights on a bold national expansion—aiming for 35 stores across metro cities in the next three years, including 5–6 locations in Mumbai by December 2025.
Crafted for India’s under-35 demographic, which makes up over 70% of the population, Kumari Jewels brings a fresh, fashion-forward perspective to fine jewellery. With customisable, lightweight pieces that start at ₹10,000 and go up to ₹1.5 lakh, the brand blends accessible luxury with global design sensibilities and Indian craftsmanship.
“Kumari is not just a new brand—it’s a new blueprint for what jewellery retail in India can look like,” said Amit Bandi, CEO of Kumari Fine Jewellery. “We’re building a model that’s agile, data-led, and deeply attuned to how young India shops today… With the momentum we’ve seen, our target of 35 stores in three years is not just ambitious, it’s inevitable.”
Kumari has seen a surge in digital traction—from 25,000 online engagements in November 2024 to over 300,000 today—and reports a 20% month-on-month revenue growth, doubling sales since launch. This success is powered by a robust omnichannel strategy that merges immersive in-store experiences with sharp, data-driven digital marketing.
Co-Founder Vikas Kataria noted, “The jewellery market in India is ready for disruption. Kumari Jewels addresses a vital need—offering accessible, style-led designs that enable self-expression while staying true to our heritage of craftsmanship.”
Creative Director Supriya Kataria added, “Our collections draw inspiration from global fashion capitals, blending contemporary elegance with Indian roots to create sleek, versatile pieces for the modern Indian woman.”
Looking ahead, Kumari is preparing to expand across major cities including Bengaluru, Hyderabad, Delhi-NCR, Pune, Ahmedabad, Baroda, Chandigarh, and Jaipur. The brand also plans to debut international pop-up stores in London and the UAE by the end of 2025.
With strong leadership, an inclusive design philosophy, and a business model tuned to a digitally savvy audience, Kumari Jewels is not just building a jewellery brand—it’s shaping a cultural movement for a new generation of Indian women.
National News
Kangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~
The Store Is PNG Jewellers’ 81st Overall and Its Fifth In UP following Lucknow, Kanpur, Gorakhpur and Varanasi.
Member of Parliament and Indian film actor Kangana Ranaut inaugurated PNG Jewellers new store in Ayodhya. The store is PNG Jewellers’ 81st overall and its fifth in UP following Lucknow, Kanpur, Gorakhpur and Varanasi. Located next to Rikabganj Women Police Station, the new store gives Ayodhya customers access to PNG Jewellers’ products, collections, and quality service closer to home.
Dr. Saurabh Gadgil, CMD- PNG Jewellers, said:
“Opening a store in Ayodhya is a special moment for us. We have received an encouraging response from customers across Uttar Pradesh, and we are pleased to bring PNG Jewellers closer to people in and around Ayodhya. We look forward to being part of their weddings, festivals and family celebrations, while offering the legacy, trust and craftsmanship that our brand has stood for over generations.”
Kangana Ranaut added:
“Ayodhya holds a special place in the hearts of so many people, and I am delighted to be here for the opening of PNG Jewellers’ new store. Jewellery is closely woven into how we celebrate our traditions, weddings and important moments with family. I wish the PNG team every success in Ayodhya.’’
The occasion also marks the debut of Ram Katha, an exclusive collection inspired by the Ramayana and the historical, cultural and spiritual heritage of Ayodhya. Launched by Kangana Ranaut, the collection is being introduced in its initial phase across PNG stores in North India
The store also showcases a range of gold, diamond, temple and bridal jewellery for weddings, festive occasions and everyday wear. Customers can explore PNG Jewellers’ collections, including Saptam, Katha, Pratha, Eiina and Polmi, with designs crafted for local tastes.
Ayodhya, revered as the birthplace of Lord Shree Ram, draws people from across the country for its temples, festivals and deeply rooted traditions. Jewellery is closely tied to weddings, festivals and family celebrations in the city. The new store allows PNG Jewellers to serve local customers more conveniently while continuing its expansion in Uttar Pradesh. To celebrate the opening, the brand introduced limited-period inaugural offers of up to 50% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges*, valid till 15th November, 2026.
Adding to the excitement of the festive season, PNG Jewellers brings together its brand ambassadors Madhuri Dixit-Nene and Ranbir Kapoor for the first time in a special festive television commercial. The campaign marks a significant moment, bringing together two of Bollywood’s most iconic stars in a celebration of tradition, elegance and contemporary appeal. This much-awaited collaboration also reflects PNG Jewellers’ vision of connecting its nearly two-century-old legacy with a new generation of consumers.
Kangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~
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