New Premises
Kumari Fine Jewellery Opens Its First Boutique in Indore
The 1,100 sq. ft. store offers a curated selection of Kumari’s signature collections and marks the brand’s first store in Madhya Pradesh~
Kumari Fine Jewellery, India’s modern and accessible fine jewellery brand backed by the legacy of DP Group, Ratlam, successfully launched its first store in Indore, Madhya Pradesh. The opening marks Kumari’s first boutique outside Maharashtra and its third retail destination after the flagship stores at Kala Ghoda and Bandra in Mumbai.
Located at Y N Road, the new 1,100 sq. ft. store embodies Kumari’s vision of blending contemporary design with timeless elegance. The boutique store offers a curated selection of Kumari’s signature collections including Starry Eyed, Dreamweaver, Mermaid Magic, Flower Child, and Miss Twist, each inspired by individuality, playfulness and self-expression. These collections are available in diamond, coloured gemstones, platinum, and gold in 14K, 18K and 22K respectively.
The store was inaugurated by Supriya Kataria, founder of Kumari Fine Jewellery, Amit Bandi, CEO of Kumari Fine Jewellery, and Indore-based fashion entrepreneur Simran Bhatia. To mark the occasion, Kumari has introduced exclusive opening offers, including a 5% discount on first purchases, free insurance on all Kumari jewellery, lifetime buyback, diamond certifications, and old gold exchange services, reinforcing the brand’s promise of trust and transparency.
Speaking at the launch, Amit Bandi, CEO of Kumari Fine Jewellery, said, “Indore has this special energy with a mix of tradition and modernity that’s so alive. The women here know their jewellery, and they know their style. We couldn’t think of a better place to open our next store. Kumari belongs where people live Extra and Indore is exactly that.”
Adding her thoughts, Supriya Kataria, Founder of Kumari Fine Jewellery, shared, “Kumari has always been about celebrating women who live beautifully and expressively. Indore mirrors that spirit completely. It’s a city that is confident, warm, and unafraid of a little sparkle. We’re so excited to make this city part of our journey and to bring the Kumari experience closer to Indore’s incredible women.”
Indore holds a special significance for Kumari as the home of its parent brand, DP Jewellers a name synonymous with trust, craftsmanship, and heritage across Madhya Pradesh. Today, Indore stands among India’s most progressive cities, blending cultural depth with modern aspirations. As one of the country’s fastest-growing urban centres, it is witnessing a dynamic evolution in taste, lifestyle, and luxury consumption. The city’s love for jewellery styling, combined with its entrepreneurial and fashion-forward spirit, makes it the perfect homecoming for Kumari. The launch fulfils a long-standing demand from the customers, many of whom have followed the brand’s journey online since its inception.
Following the launch, Kumari has rolled out a series of festive campaigns celebrating every woman’s multi-faceted personality, supported by digital engagement and outdoor activations across Indore. With its deep-rooted connection to Madhya Pradesh and the legacy of DP Jewellers, Kumari Fine Jewellery continues to craft a new narrative for modern Indian women where style meets substance, and every day is worthy of a little extra sparkle.
New Premises
Keemti Jewels Continues Retail Expansion In Chhattisgarh With New Store Launch In Bhilai
The New Store Strengthens The Brand’s Central India Footprint, Bringing Certified Lab-Grown Diamond Jewellery and Factory-Direct Pricing To Consumers In Bhilai and Neighbouring Markets.
Keemti Jewels, India’s most trusted and price-efficient diamond jewellery brand, founded by Armaan Kothari and backed by the Kothari Group, entrepreneur Nikhil Kamath and Kavin Shah, has strengthened its presence in Chhattisgarh with the opening of its second store in Bhilai. Following the launch of its Bilaspur store, the brand’s second Chhattisgarh location comes soon after, driven by the strong customer response and growing demand for its contemporary lab-grown diamond jewellery in the state. The Bhilai opening marks another milestone in Keemti’s growing presence in central India, as the brand continues to establish a retail network across markets beyond the major metros. With its second Chhattisgarh location, Keemti is expanding its reach to consumers in Bhilai, Durg and surrounding areas.
Bhilai, located in Durg district, is one of Chhattisgarh’s prominent industrial and commercial centres. With an established urban ecosystem and a strong regional catchment, the city offers Keemti an opportunity to bring its contemporary jewellery proposition to a new and growing consumer base.
The new store features Keemti’s collection of certified lab-grown diamond jewellery, spanning everyday essentials, workwear and occasion-led designs. Customers can explore rings, earrings, pendants, bracelets and mangalsutras crafted in 14K gold and 925 sterling silver. The collection combines contemporary design with accessible pricing, giving consumers greater choice across different occasions and styles.
The Bhilai launch further strengthens Keemti’s presence across Chhattisgarh and central India. With stores already present across Mumbai, Pune, Indore and Delhi-NCR, along with its presence in Bilaspur, the brand continues to broaden its footprint across different regions while bringing its factory-direct proposition closer to consumers.
Leveraging its manufacturing heritage and vertically integrated, direct-to-consumer model, Keemti offers certified lab-grown diamond jewellery that combines contemporary design, craftsmanship and direct-to-consumer pricing. By reducing traditional layers between manufacturing and the customer, the brand aims to offer greater value and transparent pricing while maintaining a strong focus on design and quality.
Commenting on the Bhilai expansion, Armaan Kothari, Founder, Keemti Jewels, said:
“Our entry into Chhattisgarh with Bilaspur gave us an opportunity to understand the response to Keemti in the state, and the decision to open our second store in Bhilai reflects the confidence we have in this market. Bhilai has a strong regional presence and an evolving consumer landscape, making it an exciting market for us. We want to make certified lab grown diamond jewellery more accessible to consumers through contemporary design, transparent pricing and strong value, and we look forward to building a lasting presence in Bhilai and across Chhattisgarh.
The new store gives customers the opportunity to experience Keemti’s collections in person, with jewellery designed to move seamlessly from everyday wear to special occasions. The brand also offers Lifetime Buyback and Lifetime Exchange on eligible jewellery, reinforcing its focus on flexibility and long-term value for customers.
Antistatus and Vandals: Jewellery For The Rebellious and The Defiant
Kushals Fashion Jewellery Celebrates The Festival Of Lights With New Diwali Collection
Keemti Jewels Continues Retail Expansion In Chhattisgarh With New Store Launch In Bhilai
Dhanteras Shopping Guide 2026:Gold, Silver, Diamonds & Festive Jewellery Trends To Watch
The Solenne Collection: A Celebration Of Diwali By Bharti Bangur Fine Jewels
From Diya Puja To Diwali Soirées: Jewellery Designed To Go Beyond The Festive Season
-
JB Insights1 week agoDhanteras Shopping Guide 2026:Gold, Silver, Diamonds & Festive Jewellery Trends To Watch
-
BrandBuzz1 week agoThe Solenne Collection: A Celebration Of Diwali By Bharti Bangur Fine Jewels
-
BrandBuzz1 week agoFrom Diya Puja To Diwali Soirées: Jewellery Designed To Go Beyond The Festive Season
-
National News1 week agoIndriya, Aditya Birla Jewellery Unveiled India’s Largest Sustainable Jewellery Rangavalli
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.