Kumari Fine Jewellery, India’s modern and accessible fine jewellery brand backed by the legacy of DP Group, Ratlam, successfully launched its first store in Indore, Madhya Pradesh. The opening marks Kumari’s first boutique outside Maharashtra and its third retail destination after the flagship stores at Kala Ghoda and Bandra in Mumbai.

Located at Y N Road, the new 1,100 sq. ft. store embodies Kumari’s vision of blending contemporary design with timeless elegance. The boutique store offers a curated selection of Kumari’s signature collections including Starry Eyed, Dreamweaver, Mermaid Magic, Flower Child, and Miss Twist, each inspired by individuality, playfulness and self-expression. These collections are available in diamond, coloured gemstones, platinum, and gold in 14K, 18K and 22K respectively.

The store was inaugurated by Supriya Kataria, founder of Kumari Fine Jewellery, Amit Bandi, CEO of Kumari Fine Jewellery, and Indore-based fashion entrepreneur Simran Bhatia. To mark the occasion, Kumari has introduced exclusive opening offers, including a 5% discount on first purchases, free insurance on all Kumari jewellery, lifetime buyback, diamond certifications, and old gold exchange services, reinforcing the brand’s promise of trust and transparency.

Speaking at the launch, Amit Bandi, CEO of Kumari Fine Jewellery, said, “Indore has this special energy with a mix of tradition and modernity that’s so alive. The women here know their jewellery, and they know their style. We couldn’t think of a better place to open our next store. Kumari belongs where people live Extra and Indore is exactly that.”

Adding her thoughts, Supriya Kataria, Founder of Kumari Fine Jewellery, shared, “Kumari has always been about celebrating women who live beautifully and expressively. Indore mirrors that spirit completely. It’s a city that is confident, warm, and unafraid of a little sparkle. We’re so excited to make this city part of our journey and to bring the Kumari experience closer to Indore’s incredible women.”

Indore holds a special significance for Kumari as the home of its parent brand, DP Jewellers a name synonymous with trust, craftsmanship, and heritage across Madhya Pradesh. Today, Indore stands among India’s most progressive cities, blending cultural depth with modern aspirations. As one of the country’s fastest-growing urban centres, it is witnessing a dynamic evolution in taste, lifestyle, and luxury consumption. The city’s love for jewellery styling, combined with its entrepreneurial and fashion-forward spirit, makes it the perfect homecoming for Kumari. The launch fulfils a long-standing demand from the customers, many of whom have followed the brand’s journey online since its inception.

Following the launch, Kumari has rolled out a series of festive campaigns celebrating every woman’s multi-faceted personality, supported by digital engagement and outdoor activations across Indore. With its deep-rooted connection to Madhya Pradesh and the legacy of DP Jewellers, Kumari Fine Jewellery continues to craft a new narrative for modern Indian women where style meets substance, and every day is worthy of a little extra sparkle.