JB Insights
KJIF 2025 unveiled in Kochi; celebration brimmed with positivity, hope, pomp and splendor
The Kerala Jewellery International Fair (KJIF) 2025, the state’s largest B2B jewellery exhibition, was inaugurated with grandeur at the ADLUX Exhibition Centre, Kochi. The event opened with a celebratory spirit, drawing top leaders from the gem and jewellery industry and over 150 of Kerala’s leading retailers.


Chief Guest Kirit Bhansali, Chairman of the Gem and Jewellery Export Promotion Council (GJEPC), led the inauguration, joined by an impressive line-up of Guests of Honour including Avinash Gupta (Vice Chairman, GJC), Ankesh Jain (World Gold Council), Mansukh Kothari (GJEPC), Sabarinath B (Tamil Nadu Jewellers Association), Santha Kumar S (MJDTA), AK Sabu (JMA), Shaju Chirayath (KGSDA), Muthu Venkatraman (Coimbatore Jewellers Association), Balasubramanian (Madurai Jewellers Association), Ashok Kumar Jain (GJC), Vijay Kumar K and Shantilal Jain (AP Bullion Merchants), Mujeeb Rahman (Tajvi Gold, UAE), Noushad S (Rajakumari Gold), Shafeek (Arabian Gold & Diamonds), Sibi (JEXTA), K. Surendran (President – KGSMA), Adv. Abdul Nazar (Gen. Sec – KGSMA), and VK Manoj (Projects Director – United Exhibitions), among others.
Speaking at the inauguration, Kirit Bhansali praised Kerala’s leadership in the jewellery retail sector and its growing global presence.

“It is great to be in Kerala, at KJIF. This is the state whose corporate retailers have created massive retail presence in India and across the globe. This growth is not just a sign of business success, but a symbol of Kerala’s design legacy and consumer focus. Also, Kerala’s jewellery story is not just about scale, but a deep sense of social responsibility,” Kirit Bhansali said.
As part of the event, KJIF 2025 also hosted the Knowledge Hub session, addressing critical operational issues faced by jewellers, including BIS compliance, GST, Legal Metrology, and police recovery processes. The session brought together a panel of key officials and experts: Sandeep S Kumar (BIS – Legal & Enforcement), B. Pramod (GST Commissioner, Kochi), Rajesh Sam (Joint Controller – Central Zone, Legal Metrology Department, Kochi), and Adv. Nemom Chandrababu. The panel was moderated by Chartered Accountant Jamsheed Adam.
The session aimed to provide clarity and practical guidance to jewellers on day-to-day regulatory challenges, making it an important platform for industry knowledge-sharing and dialogue.










Education
The New-Age Jewellery Professional: Why Tech Education for Jewellery Industry is the Biggest Growth Driver
#JbExclusive
The jewellery industry is no longer defined by craftsmanship alone. Today, it sits at the intersection of design, technology, sustainability, finance, branding, and global trade. As consumer expectations evolve and competition intensifies, structured education and continuous skill development are emerging as the most powerful growth catalysts for the sector.
For a dynamic industry like India’s jewellery market, education is not optional — it is strategic.
From Karigar to Knowledge Professional
For decades, the backbone of the industry has been generational craftsmanship. While this legacy remains invaluable, modern jewellery businesses now demand professionals who understand:
- Gemology and diamond grading
- CAD and 3D jewellery design
- Retail management and consumer psychology
- Digital marketing and brand storytelling

- International trade compliance and tariffs
- ESG and sustainability frameworks
Institutions such as the Gemological Institute of America and the Indian Institute of Gems and Jewellery have played a key role in formalising education pathways, helping transform traditional artisans and retailers into globally competitive professionals.
Trend Watch: Rise of Tech-Integrated Learning
One of the strongest education trends shaping the industry is technology integration.
- CAD & CAM Training: Digital prototyping reduces costs and speeds up product development cycles.
- AI in Retail Forecasting: Data-driven inventory planning is replacing intuition-based buying.

- Blockchain Awareness: Traceability in diamonds and coloured gemstones is becoming a compliance requirement rather than a luxury.
- Lab-Grown Diamond Expertise: As lab-grown diamonds gain market share, understanding grading, pricing dynamics, and consumer positioning has become critical.
Educational programs now increasingly blend online modules with hands-on workshops, enabling faster upskilling for working professionals.
The Bridal Economy & Consumer Education
India’s bridal jewellery segment continues to drive demand, but the modern bride is informed and research-oriented. She compares:
- Natural vs lab-grown diamonds
- Hallmarking standards

- Ethical sourcing claims
- Design originality
Retailers who invest in staff education see higher trust conversion rates. Well-trained sales professionals are no longer “salespeople” — they are consultants guiding life-defining purchases.
Financial Literacy in Jewellery
Another emerging area is financial education within the industry itself. With gold functioning as both adornment and asset, professionals must understand:
- Gold monetisation frameworks
- Hedging strategies

- Commodity price cycles
- Working capital management
Structured knowledge helps businesses move from being inventory-heavy traders to strategically managed enterprises.
Sustainability & Responsible Sourcing
Global buyers increasingly demand proof of ethical sourcing and environmental compliance. Education around responsible mining practices, supply-chain transparency, and ESG reporting is becoming central to export competitiveness.
Industry bodies such as the Gem & Jewellery Export Promotion Council regularly conduct seminars and workshops to align Indian exporters with evolving global standards.
The Future: Hybrid Skills Will Win
The next generation jewellery professional will not be defined by a single skill. The future belongs to those who combine:
- Design sensibility
- Technical expertise
- Business acumen

- Digital fluency
- Ethical awareness
For a sector contributing significantly to India’s exports and employment, education is the bridge between heritage and high growth.
Knowledge is the new luxury. As the jewellery industry transitions into a more organised, tech-enabled, and globally integrated ecosystem, continuous learning will determine who leads and who lags. The sparkle of the future will not just come from diamonds — it will come from informed minds shaping the industry.
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