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KJIF 2025 unveiled in Kochi; celebration brimmed with positivity, hope, pomp and splendor

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The Kerala Jewellery International Fair (KJIF) 2025, the state’s largest B2B jewellery exhibition, was inaugurated with grandeur at the ADLUX Exhibition Centre, Kochi. The event opened with a celebratory spirit, drawing top leaders from the gem and jewellery industry and over 150 of Kerala’s leading retailers.

Chief Guest Kirit Bhansali, Chairman of the Gem and Jewellery Export Promotion Council (GJEPC), led the inauguration, joined by an impressive line-up of Guests of Honour including Avinash Gupta (Vice Chairman, GJC), Ankesh Jain (World Gold Council), Mansukh Kothari (GJEPC), Sabarinath B (Tamil Nadu Jewellers Association), Santha Kumar S (MJDTA), AK Sabu (JMA), Shaju Chirayath (KGSDA), Muthu Venkatraman (Coimbatore Jewellers Association), Balasubramanian (Madurai Jewellers Association), Ashok Kumar Jain (GJC), Vijay Kumar K and Shantilal Jain (AP Bullion Merchants), Mujeeb Rahman (Tajvi Gold, UAE), Noushad S (Rajakumari Gold), Shafeek (Arabian Gold & Diamonds), Sibi (JEXTA), K. Surendran (President – KGSMA), Adv. Abdul Nazar (Gen. Sec – KGSMA), and VK Manoj (Projects Director – United Exhibitions), among others.

Speaking at the inauguration, Kirit Bhansali praised Kerala’s leadership in the jewellery retail sector and its growing global presence.

It is great to be in Kerala, at KJIF. This is the state whose corporate retailers have created massive retail presence in India and across the globe. This growth is not just a sign of business success, but a symbol of Kerala’s design legacy and consumer focus. Also, Kerala’s jewellery story is not just about scale, but a deep sense of social responsibility,” Kirit Bhansali said.

As part of the event, KJIF 2025 also hosted the Knowledge Hub session, addressing critical operational issues faced by jewellers, including BIS compliance, GST, Legal Metrology, and police recovery processes. The session brought together a panel of key officials and experts: Sandeep S Kumar (BIS – Legal & Enforcement), B. Pramod (GST Commissioner, Kochi), Rajesh Sam (Joint Controller – Central Zone, Legal Metrology Department, Kochi), and Adv. Nemom Chandrababu. The panel was moderated by Chartered Accountant Jamsheed Adam.

The session aimed to provide clarity and practical guidance to jewellers on day-to-day regulatory challenges, making it an important platform for industry knowledge-sharing and dialogue.

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JB Insights

Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life

Ketan Kothari , Director of Augmont

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Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

Ketan Kothari , Director of Augmont

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.

Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.

Why Choose Augmont Coins?

1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.

2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.

3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.

4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.

5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.

6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.

How Tradition Meets Technology

1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.

2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.

3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.

Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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