Akshaya Tritiya, a revered festival symbolizing prosperity and new beginnings, is the perfect time for meaningful purchases—especially gold and diamond jewellery. This year, ORRA Fine Jewellery elevates the celebration with the launch of its Akshaya Tritiya Collection, paired with its ongoing Anniversary Festive Sale, offering customers the best of both tradition and contemporary elegance.

ORRA’s exclusive festive offerings bring together timeless heritage and modern craftsmanship, giving customers across India a chance to invest in more than just jewellery—it’s a celebration of emotion, legacy, and prosperity.

Dipu Mehta, Managing Director of ORRA Fine Jewellery, shares:
“Jewellery is more than adornment—it’s a celebration of personal milestones, traditions, and memories. Through this combined celebration of Akshaya Tritiya and our Anniversary Sale, we’re proud to offer a unique blend of culturally rooted designs with cutting-edge diamond artistry that speaks to today’s generation.”

This festive season, ORRA’s collection features a curated range of necklaces, earrings, rings, pendants, and chains inspired by Indian motifs and elements of nature—crafted for the modern Indian woman who appreciates both heritage and design innovation.

Festive Offers at ORRA – In-Store & Online

From ORRA’s iconic Crown Star diamond (with its patented 73 facets for unmatched brilliance) to its signature collections like Aekta – The Wedding Collection, Solis, and Astra, the brand offers exquisite options for weddings, festive gifting, or personal indulgence.

So whether you’re beginning a new chapter or honouring a cherished tradition, ORRA invites you to celebrate with diamonds, blessings, and brilliance.

As Akshay Tritiya approaches on April 30, 2025, Dassani Brothers, the name behind some of India’s most iconic heirloom jewels, unveil a fresh chapter in their storied legacy—Navya 2.0. A breath-taking evolution of their beloved Navya Collection, this drop is not just jewellery, it’s a celebration of womanhood in all its luminous layers.

Rooted in the Sanskrit meaning of “new,” “pure,” and “eternal,” Navya was born from a desire to honour tradition while embracing today’s quiet confidence. This year, it returns renewed—sleeker, lighter, and even more expressive. Think: the poetry of old-world craft woven into silhouettes that feel at home on a sunlit terrace brunch, a barefoot sangeet night, or an intimate dinner under fairy lights.

Navya 2.0 introduces a refined duality in its materiality—crafted in both 18k and 14k fine gold, the collection plays with weight and presence. The 18k pieces bring the hallmark richness and legacy of Dassani Brothers’ craftsmanship, while the 14k offerings are thoughtfully designed to be feather-light, minimal, and effortlessly wearable—perfect for the modern woman on the move.

This new edition also expands the design language of Navya with uncut Polki, pop-toned detailing, and fluid forms that transition seamlessly from day to night. Finished in fine gold, the new ranges are fresh yet familiar—each piece a modern heirloom in the making.

For the new generation of jewellery lovers, Navya 2.0 is a love letter to lightness—jewellery that doesn’t weigh you down, but lifts you up. It’s for those who want luxury that breathes, tradition that evolves, and elegance that adapts to the rhythm of their lives.

The collection also retains its iconic cornerstones—Polki diamonds with their raw, organic fire, the sparkle of round brilliants, the depth of Russian emerald cuts, and the soft gleam of tanzanite beads and cultured pearls.

From statement chokers that command attention to dainty pendant sets that whisper luxury, Navya 2.0 is jewellery designed for the woman who doesn’t just wear tradition—she reinterprets it.

“This Akshay Tritiya, we wanted to go beyond symbolism,” says Sumit Dassani, Partner at Dassani Brothers. “Navya 2.0 is for the modern muse—she’s rooted in heritage but led by individuality. With every design, we’ve tried to reflect her strength, softness, and the quiet power of choosing her own meaning of prosperity.”

Designed to be adorned across occasions and moods, the Navya 2.0 collection is less about jewellery as ornament and more about jewellery as extension—of self, of story, of spirit.

This Akshay Tritiya, step into your own light. Because tradition isn’t static—it’s meant to shimmer, evolve, and dance with you.

Instamart, India’s pioneering quick commerce platform, has partnered with Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, marking the jewellery brand’s debut in the quick commerce space. Just in time for Akshaya Tritiya, customers can now order certified gold and silver coins directly on Instamart and have them delivered to their doorsteps in minutes. Instamart users can avail the service across all 100 cities including top metros.
Starting April 25, consumers across cities can shop a certified assortment of gold and silver coins on Instamart, making last-minute festive shopping more seamless and stress-free than ever before. The exclusive range includes:
● Gold Coins: 0.5g and 1g (24 Karat, BIS Hallmarked) featuring motifs like the Flower, Ayodhya, Lord Ganesh, Swastik and Goddess Lakshmi
● Silver Coins: 5g, 10g, and 20g (999 pure silver, certified) adorned with auspicious motifs such as Ganpati, Laxmi, Ganesh Laxmi and more.
Whether it’s for gifting, spiritual rituals, or personal investment, these coins are a symbol of prosperity and auspicious beginnings, perfectly aligned with the spirit of Akshaya Tritiya. But what makes this launch truly special is that it’s not just a festive addition. Post Akshaya Tritiya, Kalyan Jewellers’ gold and silver coins will continue to be available on Instamart as part of their regular assortment, giving consumers year-round access to trusted, quality-assured precious metals with just a few taps.

Amitesh Jha, CEO of Instamart said, “We’re excited to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya. With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant. Our goal is to ensure that customers can access trusted, certified products like gold and silver coins with the same ease as they would groceries or other household purchases.”

With this latest offering, Instamart is reaffirming its position as the go-to destination for not just groceries, but moments of joy, celebration, and tradition, delivered instantly.

Speaking about the partnership, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious. Through our collaboration with Swiggy’s Quick Commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. Our offering includes 0.5g and 1g gold coins, along with 5g, 10g, and 20g silver coins – delivered straight to your doorstep in minutes. This provides customers with the flexibility to choose according to their needs, budgets, and convenience. This partnership allows us to integrate the auspiciousness of tradition with the ease and speed of modern living, ensuring the spirit of the festival remains.”

To celebrate this golden partnership, Instamart launched a striking on-ground activation named InstaGold. In Hyderabad, a high-footfall location was transformed with an eye-catching installation, completely covered in chocolate coins wrapped in identical gold foil. But here’s the twist: hidden among them were 5 real gold coins, indistinguishable from the rest. Each participant had just one chance to pick a coin and try their luck. This exciting, interactive experience captured the spirit of Akshaya Tritiya, bringing together tradition, surprise, and a dash of golden fortune in the most delightful way.