BrandBuzz
Kisna Diamond and Gold Jewellery Opens Exclusive Brand Outlet in Gandhinagar
Kisna Diamond and Gold Jewellery has expanded its presence in India by inaugurating its 61st exclusive brand outlet, located at Gandhinagar’s Capital Icon-1. This new store aims to strengthen the brand’s connection with shoppers in Gujarat, offering a wide range of diamond and gold jewellery, including a special collection for the upcoming Valentine’s Day festival. To mark the occasion, customers were treated to promotional offers, including up to 25% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges
The launch event was attended by Gujarat’s governor Acharya Dev Vrat, along with Hari Krishna Group’s Founder and Chairman Savjibhai Dholakia and franchise partner Dilip Mandoth. This move is part of Kisna’s ongoing expansion plan, which includes both metro cities and smaller Tier 1, 2, and 3 cities across India.
Ghanshyam Dholakia, founder and managing director of Hari Krishna Group, expressed pride in the new store opening, highlighting Kisna’s commitment to making high-quality diamond jewellery accessible nationwide. Parag Shah, Kisna’s director, emphasized the brand’s dedication to craftsmanship and customer satisfaction, inviting shoppers in Gujarat to experience the elegance and trust that Kisna represents.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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