BrandBuzz
Kisna Diamond and Gold Jewellery Opens Exclusive Brand Outlet in Gandhinagar
Kisna Diamond and Gold Jewellery has expanded its presence in India by inaugurating its 61st exclusive brand outlet, located at Gandhinagar’s Capital Icon-1. This new store aims to strengthen the brand’s connection with shoppers in Gujarat, offering a wide range of diamond and gold jewellery, including a special collection for the upcoming Valentine’s Day festival. To mark the occasion, customers were treated to promotional offers, including up to 25% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges
The launch event was attended by Gujarat’s governor Acharya Dev Vrat, along with Hari Krishna Group’s Founder and Chairman Savjibhai Dholakia and franchise partner Dilip Mandoth. This move is part of Kisna’s ongoing expansion plan, which includes both metro cities and smaller Tier 1, 2, and 3 cities across India.
Ghanshyam Dholakia, founder and managing director of Hari Krishna Group, expressed pride in the new store opening, highlighting Kisna’s commitment to making high-quality diamond jewellery accessible nationwide. Parag Shah, Kisna’s director, emphasized the brand’s dedication to craftsmanship and customer satisfaction, inviting shoppers in Gujarat to experience the elegance and trust that Kisna represents.
BrandBuzz
Indriya, Aditya Birla Jewellery Announces Its Akshaya Tritiya Campaign Centered Around ‘Bada Shagun, Bade Offers’
A Star-Studded Campaign Invites Consumers To An Indriya Store To Usher In A Golden Beginning This Akshaya Tritiya.
Indriya, Aditya Birla Jewellery, has launched its Akshaya Tritiya 2026 campaign centered on the thought, ‘Bada Shagun, Bade Offers’. The campaign, featuring Aditi Rao Hydari, celebrates a woman’s endless love for jewellery, remaining true to the essence of Indriya. The brand, known for celebrating the varied and rich cultural facets of India, has collaborated with popular film and television actors Krithi Shetty, Rupali Ganguly, Drashti Dhami, Sriti Jha, Shivangi Joshi, and Spruha Joshi to deepen the connect with women celebrating auspicious new beginnings across Indian sub-cultures. Through this campaign, Indriya, Aditya Birla Jewellery, aims to touch upon the evolving significance of Akshaya Tritiya and auspiciousness, and how ‘Bada Shagun’ and tradition take meaning for various regions of India during the festival. Building on this insight, Indriya encourages consumers to embrace ‘Bada Shagun,’ with ‘Bade Offers’ enabling a shift from ritualistic buying to a more expressive and indulgent celebration, where jewellery reflects aspiration, emotion, and joy.
Commenting on the campaign, Shantiswarup Panda, Head of Marketing & Visual Merchandising, Indriya, said,
“This campaign builds on a simple yet powerful insight, that Akshaya Tritiya is a day defined by abundance and endless love, where celebration can be as intimate and meaningful as one chooses. Led by Aditi Rao Hydari and strengthened by collaborations with regional actors, the campaign brings alive a nuanced shift in mindset, where jewellery becomes a more personal and indulgent expression of the moment, enabled by generous offers that invite consumers to celebrate prosperity in ways that feel right to them.”
The campaign is being amplified through a 360-degree media approach, creating a strong and cohesive festive presence for the brand during this key period.
With this campaign, Indriya continues to strengthen its position as a modern jewellery destination—one that celebrates heritage while inspiring consumers to express it in more meaningful, aspirational, and abundant ways.
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