BrandBuzz
Kisna Diamond and Gold Jewellery Opens Exclusive Brand Outlet in Gandhinagar
Kisna Diamond and Gold Jewellery has expanded its presence in India by inaugurating its 61st exclusive brand outlet, located at Gandhinagar’s Capital Icon-1. This new store aims to strengthen the brand’s connection with shoppers in Gujarat, offering a wide range of diamond and gold jewellery, including a special collection for the upcoming Valentine’s Day festival. To mark the occasion, customers were treated to promotional offers, including up to 25% off on gold jewellery-making charges and up to 100% off on diamond jewellery-making charges
The launch event was attended by Gujarat’s governor Acharya Dev Vrat, along with Hari Krishna Group’s Founder and Chairman Savjibhai Dholakia and franchise partner Dilip Mandoth. This move is part of Kisna’s ongoing expansion plan, which includes both metro cities and smaller Tier 1, 2, and 3 cities across India.
Ghanshyam Dholakia, founder and managing director of Hari Krishna Group, expressed pride in the new store opening, highlighting Kisna’s commitment to making high-quality diamond jewellery accessible nationwide. Parag Shah, Kisna’s director, emphasized the brand’s dedication to craftsmanship and customer satisfaction, inviting shoppers in Gujarat to experience the elegance and trust that Kisna represents.
BrandBuzz
IAGES’ New Film Moves #PehlaCheckIAGES From Awareness To Habit This Festive Season
Through These Engaging Films, IAGES Urges Gold Buyers To Choose Only Accredited Retailers So As To Be Assured Of Transparent Business Practices, Ethically Sourced Gold and Hallmarked Gold Jewellery, Even Before They Step Out To Make The Purchase
The Indian Association for Gold Excellence and Standards (IAGES) is empowering gold buyers this festive season to make informed purchases by amplifying awareness about its #PehlaCheckIAGES campaign through an engaging ad film created to build assurance and trust among buyers.
Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has urged consumers through diverse outdoor advertising formats and digital platforms to always verify their jeweller’s accreditation before they step out to purchase or exchange their gold.
With the new film, the Self-Regulatory Organisation formed for and by the gold industry, aims to deepen the recall value of its campaign by moving beyond awareness to making #PehlaCheckIAGES a habit this festive season. The film draws inspiration from the festive and wedding season as well as from everyday life and aims to make checking for an accreditation as normal as checking for every other tiny detail, as in these three scenarios.
Kaushlendra Sinha, CEO, IAGES said:
“From the time we launched this campaign almost a year ago, we have been relentless in our pursuit of reaching as many people as we can with our ‘Before you buy Gold, #PehlaCheckIAGES’ campaign, so that consumers never have to purchase gold again with any doubts or fears. Unveiling the first of our three-film series during this period of celebrations is an extension of that endeavour. Our goal is to help consumers follow the simple habit of verifying a jeweller’s accreditation before they buy or exchange gold.”
The first of its three-film series targets festive buying and is set in a colony lit up for Diwali. The film features a hyper Aunty in a colony lit up for Diwali who tracks every guest, gift box and shopping bag. However, when she herself steps out dressed in gold, people from the colony ask her the one question she has never asked herself — has she checked her jeweller’s IAGES accreditation?
Film Link:
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