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KISNA CELEBRATES 25th SHOWROOM MILESTONE

The inauguration represents a significant milestone for the esteemed brand, showcasing its unwavering commitment to expansion and accessibility. Amidst the festivities of Akshaya Tritiya, KISNA introduces the dazzling Tiana collection, designed to add an extra sparkle to the celebrations. Crafted with precision and passion, each piece in the collection embodies elegance and sophistication, reflecting the essence of Akshaya Tritiya.

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KISNA Diamond & Gold Jewellery unveils its 25th exclusive showroom in India, marking a momentous occasion this Akshaya Tritiya. The inauguration represents a significant milestone for the esteemed brand, showcasing its unwavering commitment to expansion and accessibility.

Amidst the festivities of Akshaya Tritiya, KISNA introduces the dazzling Tiana collection, designed to add an extra sparkle to the celebrations. Crafted with precision and passion, each piece in the collection embodies elegance and sophistication, reflecting the essence of Akshaya Tritiya.

The opening of the 25th showroom is not just a number but a symbol of KISNA’s enduring dedication to excellence and customer satisfaction. Each new showroom enhances KISNA’s ability to offer its exquisite collections and bespoke services to different regions, bringing the brand closer to its consumers.

The expansion strategy not only includes increasing the number of outlets but also focuses on integrating advanced technological features and customer service enhancements. These innovations aim to improve the shopping experience and meet the high expectations of today’s jewellery buyers.

The showroom launch at Lucknow, Uttar Pradesh, not only strengthens KISNA’s dedication to expanding its retail footprint but also highlights its vision to establish the widest network of Exclusive Brand Showrooms across India. This strategic move aims to ensure accessibility to KISNA’s unparalleled craftsmanship and timeless designs to the modern Indian women.

Commenting on the launch, Mr. Ghanshyam Dholakia, Founder & M.D, Hari Krishna Group, stated, ” We are delighted to mark this momentous occasion with the opening of our 25th exclusive showroom across

India. Akshaya Tritiya holds special significance for us, and we are pleased to launch our 25th showroom for our valued consumers. With a vision of ‘Har Ghar KISNA’, we aim to be the fastest growing diamond jewellery brand in India and make every woman’s dream of owning a diamond jewellery come true.”

Mr. Parag Shah, Director, KISNA Diamond & Gold Jewellery, said, ” As we unveiled our 25th showroom in Lucknow, we celebrate not just a milestone, but a testament to our unwavering commitment to excellence. Each showroom represents our dedication to redefining luxury jewellery shopping, offering consumers an unforgettable experience of elegance and refinement. This is just the beginning, we are excited about the future and look forward to bringing KISNA closer to more customers across India and beyond. Here’s to elevating the KISNA legacy, one showroom at a time.’’

KISNA’s journey from a single showroom to a network of 25 across India is a testament to its vision and efforts. As the brand celebrates this important milestone, it reaffirms its commitment to excellence and its role as a leader in India’s vibrant jewellery market.

As KISNA Diamond and Gold Jewellery celebrates the opening of its 25th franchise showroom across India, the brand is not only expanding its retail presence but also deepening its commitment to social responsibility and sustainability. In an effort

to empower underprivileged communities, KISNA has been distributing Papad Making Machines and Sewing Machines, enabling individuals to start their own small-scale businesses and achieve economic independence on every showroom launch. Furthermore, the brand has also committed to provide food meals to those in need and plant saplings on behalf of every purchase made by its consumer base at the showroom.

KISNA Diamond & Gold Jewellery is a flagship brand from Hari Krishna Group, the parent company has a rich legacy spanning over 30+ years and supplies diamonds to 85+ countries across the globe.

KISNA Diamond and Gold Jewellery has distinguished itself in the competitive marketplace by prioritizing a consumer-centric approach that focuses on delivering exceptional value and personalized services.

For those seeking timeless

beauty and unmatched quality, KISNA invites you to celebrate life’s precious moments with the brilliance of its exquisite collections.

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JB Insights

From Customer Intelligence To Autonomous Growth Intelligence: Deepansh Bhargava Senior Vice President & Head Marketing at VBJ

From Customer Intelligence To AI-powered Growth Decisions, The Next-Gen CDP Is Built To Create Measurable Incremental Value.

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For the last 6 years, Customer Data Platforms have transformed how brands understand their customers. They have brought fragmented data together, created unified customer profiles, enabled segmentation and made personalisation more intelligent. But the next evolution of CDPs will not be defined by how much customer data they can organise. It will be defined by how intelligently AI can convert that data into consumer value and incremental business outcomes.

The shift is from Customer Intelligence to Growth Intelligence.

Businesses today know more about their existing customers than ever before their purchase history, frequency, preferences, lifetime value and likelihood of buying again. Yet the larger opportunity lies in moving beyond what customers did to understanding what they need next, where their behaviour is changing and where the next phase of growth will come from. This also requires a sharper focus on incrementality.

Revenue, ROAS, conversions and engagement tell us what happened. But they do not always tell us how much of that outcome was created because of an intervention and how much would have happened anyway.

That difference is the Delta. AI can help take CDPs beyond systems of customer intelligence and turn them into systems of consumer and commercial decision intelligence. Instead of simply identifying customers with a high propensity to purchase, an intelligent growth system could identify intent, unmet needs and moments that matter then evaluate opportunities across acquisition, retention, frequency, basket size, category penetration, pricing, media, events and geography to identify where the highest incremental growth opportunity lies.

Growth intelligence should also help businesses identify where growth is likely to disappear. Early signals from customer behaviour, categories, geographies or spending patterns could reveal risks long before they become visible in the P&L. AI could identify the source of the risk, estimate its potential commercial impact and recommend interventions to change the trajectory. This is where the future becomes particularly interesting.

AI should not just predict customers. It should increasingly help predict the business.

The next generation of AI agents could continuously monitor customer behaviour, sales, categories, inventory, geographies, media and store performance. They could identify anomalies, form hypotheses, estimate commercial impact, recommend interventions, test them and measure the incremental outcome.

The role of the marketer would evolve from simply managing campaigns to managing the intelligence, strategy and guardrails around a more autonomous growth system.

This evolution can be built around three principles: Anticipate, Act and Account.

1. Anticipate where consumer needs and growth will emerge and where they may disappear.

2. Act by identifying and eventually executing the most relevant intervention for the consumer and the business.

3. Account for whether that intervention genuinely created incremental value.

The CDP of the future, therefore, should move beyond being a platform that simply manages customer data. It should become a Growth Decision Platform one that helps businesses understand consumers better, identify opportunities, detect risks, recommend actions, measure incrementality and continuously learn from every intervention. The ultimate measure of such a platform should not be the volume of data it manages.

It should be much simpler:

Show me the Delta you create.

Because ultimately, consumer centricity is not the opposite of growth. It is where sustainable growth begins.

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