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KISNA CELEBRATES 25th SHOWROOM MILESTONE

The inauguration represents a significant milestone for the esteemed brand, showcasing its unwavering commitment to expansion and accessibility. Amidst the festivities of Akshaya Tritiya, KISNA introduces the dazzling Tiana collection, designed to add an extra sparkle to the celebrations. Crafted with precision and passion, each piece in the collection embodies elegance and sophistication, reflecting the essence of Akshaya Tritiya.

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KISNA Diamond & Gold Jewellery unveils its 25th exclusive showroom in India, marking a momentous occasion this Akshaya Tritiya. The inauguration represents a significant milestone for the esteemed brand, showcasing its unwavering commitment to expansion and accessibility.

Amidst the festivities of Akshaya Tritiya, KISNA introduces the dazzling Tiana collection, designed to add an extra sparkle to the celebrations. Crafted with precision and passion, each piece in the collection embodies elegance and sophistication, reflecting the essence of Akshaya Tritiya.

The opening of the 25th showroom is not just a number but a symbol of KISNA’s enduring dedication to excellence and customer satisfaction. Each new showroom enhances KISNA’s ability to offer its exquisite collections and bespoke services to different regions, bringing the brand closer to its consumers.

The expansion strategy not only includes increasing the number of outlets but also focuses on integrating advanced technological features and customer service enhancements. These innovations aim to improve the shopping experience and meet the high expectations of today’s jewellery buyers.

The showroom launch at Lucknow, Uttar Pradesh, not only strengthens KISNA’s dedication to expanding its retail footprint but also highlights its vision to establish the widest network of Exclusive Brand Showrooms across India. This strategic move aims to ensure accessibility to KISNA’s unparalleled craftsmanship and timeless designs to the modern Indian women.

Commenting on the launch, Mr. Ghanshyam Dholakia, Founder & M.D, Hari Krishna Group, stated, ” We are delighted to mark this momentous occasion with the opening of our 25th exclusive showroom across

India. Akshaya Tritiya holds special significance for us, and we are pleased to launch our 25th showroom for our valued consumers. With a vision of ‘Har Ghar KISNA’, we aim to be the fastest growing diamond jewellery brand in India and make every woman’s dream of owning a diamond jewellery come true.”

Mr. Parag Shah, Director, KISNA Diamond & Gold Jewellery, said, ” As we unveiled our 25th showroom in Lucknow, we celebrate not just a milestone, but a testament to our unwavering commitment to excellence. Each showroom represents our dedication to redefining luxury jewellery shopping, offering consumers an unforgettable experience of elegance and refinement. This is just the beginning, we are excited about the future and look forward to bringing KISNA closer to more customers across India and beyond. Here’s to elevating the KISNA legacy, one showroom at a time.’’

KISNA’s journey from a single showroom to a network of 25 across India is a testament to its vision and efforts. As the brand celebrates this important milestone, it reaffirms its commitment to excellence and its role as a leader in India’s vibrant jewellery market.

As KISNA Diamond and Gold Jewellery celebrates the opening of its 25th franchise showroom across India, the brand is not only expanding its retail presence but also deepening its commitment to social responsibility and sustainability. In an effort

to empower underprivileged communities, KISNA has been distributing Papad Making Machines and Sewing Machines, enabling individuals to start their own small-scale businesses and achieve economic independence on every showroom launch. Furthermore, the brand has also committed to provide food meals to those in need and plant saplings on behalf of every purchase made by its consumer base at the showroom.

KISNA Diamond & Gold Jewellery is a flagship brand from Hari Krishna Group, the parent company has a rich legacy spanning over 30+ years and supplies diamonds to 85+ countries across the globe.

KISNA Diamond and Gold Jewellery has distinguished itself in the competitive marketplace by prioritizing a consumer-centric approach that focuses on delivering exceptional value and personalized services.

For those seeking timeless

beauty and unmatched quality, KISNA invites you to celebrate life’s precious moments with the brilliance of its exquisite collections.

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JB Insights

India–UK FTA: Opening A New Chapter For Indian Jewellery

By Darshan Chauhan, Wholetime Director-  Sky Gold and Diamonds Ltd..

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Trade agreements are often discussed in terms of tariffs, trade volumes and market access. But their real significance lies in what they enable businesses to do next. The India–UK Comprehensive Economic and Trade Agreement (CETA), which came into force on 15 July 2026, has the potential to create a stronger platform for Indian businesses to compete, collaborate and grow in one of the world’s most important markets.

The agreement provides duty-free access to almost 99% of India’s exports to the UK, covering nearly the entire value of India’s trade with the country. For sectors such as gems and jewellery, this is particularly significant. India’s gems and jewellery exports to the UK currently stand at around US$1.03 billion, while the UK imports approximately US$4 billion worth of jewellery annually. This gap represents a substantial opportunity for Indian manufacturers and exporters to expand their presence and build stronger relationships in the market.

A meaningful opportunity for Indian jewellery

India has long been recognised globally for its jewellery craftsmanship. However, the country’s competitive strength today extends well beyond traditional artistry. Over the years, India has developed a sophisticated manufacturing ecosystem that combines skilled craftsmanship with CAD, CNC technology, advanced production processes, organised quality systems, design capabilities and professional merchandising.

The FTA can give this ecosystem greater global reach

Lower trade barriers can improve the competitiveness of Indian jewellery in the UK and create new opportunities across the value chain, from manufacturers and exporters to designers and artisans. Government estimates indicate that tariff relaxations could potentially double India’s gems and jewellery exports to the UK over the next two to three years.

However, market access alone will not determine who succeeds.

From supplier to strategic partner

The global jewellery business is moving beyond traditional supplier relationships towards strategic partnerships built around consumer insight, design, innovation and speed-to-market. India’s manufacturing strength offers a significant opportunity to move up the value chain—from production to design, product development, merchandising and market intelligence. Quality, flexibility, faster development, consistent replenishment and knowledge of international markets can position Indian manufacturers as indispensable growth partners. 

The FTA provides market access; the next opportunity is for Indian jewellery companies to deliver greater value.

Trust remains the foundation

Jewellery is built on trust, with quality, purity, craftsmanship and reliability forming the foundation of every transaction. As Indian companies expand into international markets, sustaining these standards will be essential. Global growth must go beyond tariff benefits, supported by transparent processes, dependable supply chains and consistent quality. The UK opportunity lies not merely in increasing sales, but in building lasting relationships with customers and retail partners. Ultimately, trust and reliability will be key to establishing Indian jewellery as a respected global offering.

Positive sentiment after IIJS Bharat  Premiere 2026

The timing of the FTA has also been encouraging from an industry perspective. The sentiment following IIJS Premiere reflected growing confidence across the jewellery trade, with conversations increasingly focused on international opportunities, new collections, product innovation and long-term business relationships.

For many businesses, international markets are no longer being viewed simply as additional export destinations. They are becoming an integral part of long-term growth strategies.

That optimism matters. A trade agreement can create favourable economic conditions, but it is the willingness of businesses to invest, innovate and pursue new opportunities that ultimately converts policy into growth.

The first day of the agreement itself provided an encouraging signal, with more than 50 export consignments worth over US$140 million reportedly flagged off under the preferential tariff regime, including gems and jewellery shipments.

Looking beyond tariffs

The India–UK FTA represents more than a tariff reduction; it offers Indian jewellery an opportunity to strengthen its position in global supply chains and expand its international footprint. With skilled craftsmanship, manufacturing expertise, design capabilities and an increasingly organized ecosystem, India is well placed to leverage this opportunity. Manufacturers must focus on innovation, technology, talent and quality, while exporters need to understand evolving consumer preferences, strengthen distribution and build long-term partnerships.

Catalyst for sustained expansion,

The agreement can help Indian jewellery gain greater recognition for its craftsmanship, design and reliability in the UK market. As global ambitions grow, the FTA could become a catalyst for sustained expansion, encouraging the industry to move beyond short-term exports and establish India as a trusted and influential global jewellery powerhouse.

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