JB Insights

KISNA CELEBRATES 25th SHOWROOM MILESTONE

The inauguration represents a significant milestone for the esteemed brand, showcasing its unwavering commitment to expansion and accessibility. Amidst the festivities of Akshaya Tritiya, KISNA introduces the dazzling Tiana collection, designed to add an extra sparkle to the celebrations. Crafted with precision and passion, each piece in the collection embodies elegance and sophistication, reflecting the essence of Akshaya Tritiya.

Published

2 years ago

May 15, 2024

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KISNA Diamond & Gold Jewellery unveils its 25th exclusive showroom in India, marking a momentous occasion this Akshaya Tritiya. The inauguration represents a signiﬁcant milestone for the esteemed brand, showcasing its unwavering commitment to expansion and accessibility.

Amidst the festivities of Akshaya Tritiya, KISNA introduces the dazzling Tiana collection, designed to add an extra sparkle to the celebrations. Crafted with precision and passion, each piece in the collection embodies elegance and sophistication, reﬂecting the essence of Akshaya Tritiya.

The opening of the 25th showroom is not just a number but a symbol of KISNA’s enduring dedication to excellence and customer satisfaction. Each new showroom enhances KISNA’s ability to oﬀer its exquisite collections and bespoke services to diﬀerent regions, bringing the brand closer to its consumers.

The expansion strategy not only includes increasing the number of outlets but also focuses on integrating advanced technological features and customer service enhancements. These innovations aim to improve the shopping experience and meet the high expectations of today’s jewellery buyers.

The showroom launch at Lucknow, Uttar Pradesh, not only strengthens KISNA’s dedication to expanding its retail footprint but also highlights its vision to establish the widest network of Exclusive Brand Showrooms across India. This strategic move aims to ensure accessibility to KISNA’s unparalleled craftsmanship and timeless designs to the modern Indian women.

Commenting on the launch, Mr. Ghanshyam Dholakia, Founder & M.D, Hari Krishna Group, stated, ” We are delighted to mark this momentous occasion with the opening of our 25th exclusive showroom across

India. Akshaya Tritiya holds special signiﬁcance for us, and we are pleased to launch our 25th showroom for our valued consumers. With a vision of ‘Har Ghar KISNA’, we aim to be the fastest growing diamond jewellery brand in India and make every woman’s dream of owning a diamond jewellery come true.”

Mr. Parag Shah, Director, KISNA Diamond & Gold Jewellery, said, ” As we unveiled our 25th showroom in Lucknow, we celebrate not just a milestone, but a testament to our unwavering commitment to excellence. Each showroom represents our dedication to redeﬁning luxury jewellery shopping, oﬀering consumers an unforgettable experience of elegance and reﬁnement. This is just the beginning, we are excited about the future and look forward to bringing KISNA closer to more customers across India and beyond. Here’s to elevating the KISNA legacy, one showroom at a time.’’

KISNA’s journey from a single showroom to a network of 25 across India is a testament to its vision and eﬀorts. As the brand celebrates this important milestone, it reaﬃrms its commitment to excellence and its role as a leader in India’s vibrant jewellery market.

As KISNA Diamond and Gold Jewellery celebrates the opening of its 25th franchise showroom across India, the brand is not only expanding its retail presence but also deepening its commitment to social responsibility and sustainability. In an eﬀort

to empower underprivileged communities, KISNA has been distributing Papad Making Machines and Sewing Machines, enabling individuals to start their own small-scale businesses and achieve economic independence on every showroom launch. Furthermore, the brand has also committed to provide food meals to those in need and plant saplings on behalf of every purchase made by its consumer base at the showroom.

KISNA Diamond & Gold Jewellery is a ﬂagship brand from Hari Krishna Group, the parent company has a rich legacy spanning over 30+ years and supplies diamonds to 85+ countries across the globe.

KISNA Diamond and Gold Jewellery has distinguished itself in the competitive marketplace by prioritizing a consumer-centric approach that focuses on delivering exceptional value and personalized services.

For those seeking timeless

beauty and unmatched quality, KISNA invites you to celebrate life’s precious moments with the brilliance of its exquisite collections.

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JB Insights

The First Gold Story: How Gen Z Is Celebrating Their First Salary

By Mr. Hemant Chavaan
Head Of Marketing, E-Commerce and CRM At PNG Jewellers

Published

1 week ago

June 27, 2026

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For previous generations, purchasing gold was often associated with weddings, festivals, and family investments. For Gen Z, however, the journey with gold is beginning much earlier. Across India, a growing number of young professionals are choosing to buy their first piece of gold jewellery with their first salary, transforming gold into a symbol of personal achievement, financial independence, and self-expression.

Hemant Chaavan, Head Of Marketing, E-Commerce and CRM At PNG Jewellers

This shift reflects a broader change in consumer attitudes. Today’s young buyers are not waiting for traditional milestones to own jewellery—they are creating milestones of their own.

Gold as a Reward for Success

Among Gen Z consumers, the first salary represents much more than a pay cheque. It symbolises years of hard work, education, and the beginning of financial freedom. Purchasing gold jewellery has become a meaningful way to celebrate this achievement.

Retailers are increasingly witnessing customers in the 22–25 age group choosing lightweight chains, rings, pendants, and bracelets that align with their first disposable incomes. Unlike earlier generations that viewed gold primarily as an investment, Gen Z seeks a balance between emotional value, personal style, and long-term worth.

Regional Trends Across India

Consumer motivations vary significantly across regions.

In Maharashtra and metropolitan cities, first-salary purchases are largely driven by self-reward and fashion, with young professionals opting for contemporary, lightweight jewellery suitable for both work and social occasions.

In Uttar Pradesh and Bihar, gold continues to carry strong cultural and aspirational significance, with many young buyers celebrating their first purchase as a proud family moment shared with parents and relatives.

Meanwhile, emerging urban centres across Madhya Pradesh reflect a blend of both behaviours, combining a preference for modern designs with an appreciation for the long-term value of precious metals.

The Rise of Lightweight Jewellery

The growing popularity of lightweight jewellery has played a crucial role in enabling this trend. Design-led collections in lower weight categories have made gold more accessible to first-time buyers, encouraging young consumers to experiment with multiple styles rather than investing in a single traditional piece.

A Relationship That Begins Early

Perhaps the most significant aspect of this shift is that it marks the beginning of a lifelong relationship with jewellery. Consumers who purchase gold with their first salary often return for future milestones, including weddings, anniversaries, gifting, and investments.

As Gen Z enters the workforce in larger numbers, the “first gold” moment is emerging as an important category in itself. It reflects a generation that values both individuality and financial prudence, proving that gold remains as relevant as ever—even as the motivations for buying it continue to evolve.