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KISNA CELEBRATES 25th SHOWROOM MILESTONE

The inauguration represents a significant milestone for the esteemed brand, showcasing its unwavering commitment to expansion and accessibility. Amidst the festivities of Akshaya Tritiya, KISNA introduces the dazzling Tiana collection, designed to add an extra sparkle to the celebrations. Crafted with precision and passion, each piece in the collection embodies elegance and sophistication, reflecting the essence of Akshaya Tritiya.

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KISNA Diamond & Gold Jewellery unveils its 25th exclusive showroom in India, marking a momentous occasion this Akshaya Tritiya. The inauguration represents a significant milestone for the esteemed brand, showcasing its unwavering commitment to expansion and accessibility.

Amidst the festivities of Akshaya Tritiya, KISNA introduces the dazzling Tiana collection, designed to add an extra sparkle to the celebrations. Crafted with precision and passion, each piece in the collection embodies elegance and sophistication, reflecting the essence of Akshaya Tritiya.

The opening of the 25th showroom is not just a number but a symbol of KISNA’s enduring dedication to excellence and customer satisfaction. Each new showroom enhances KISNA’s ability to offer its exquisite collections and bespoke services to different regions, bringing the brand closer to its consumers.

The expansion strategy not only includes increasing the number of outlets but also focuses on integrating advanced technological features and customer service enhancements. These innovations aim to improve the shopping experience and meet the high expectations of today’s jewellery buyers.

The showroom launch at Lucknow, Uttar Pradesh, not only strengthens KISNA’s dedication to expanding its retail footprint but also highlights its vision to establish the widest network of Exclusive Brand Showrooms across India. This strategic move aims to ensure accessibility to KISNA’s unparalleled craftsmanship and timeless designs to the modern Indian women.

Commenting on the launch, Mr. Ghanshyam Dholakia, Founder & M.D, Hari Krishna Group, stated, ” We are delighted to mark this momentous occasion with the opening of our 25th exclusive showroom across

India. Akshaya Tritiya holds special significance for us, and we are pleased to launch our 25th showroom for our valued consumers. With a vision of ‘Har Ghar KISNA’, we aim to be the fastest growing diamond jewellery brand in India and make every woman’s dream of owning a diamond jewellery come true.”

Mr. Parag Shah, Director, KISNA Diamond & Gold Jewellery, said, ” As we unveiled our 25th showroom in Lucknow, we celebrate not just a milestone, but a testament to our unwavering commitment to excellence. Each showroom represents our dedication to redefining luxury jewellery shopping, offering consumers an unforgettable experience of elegance and refinement. This is just the beginning, we are excited about the future and look forward to bringing KISNA closer to more customers across India and beyond. Here’s to elevating the KISNA legacy, one showroom at a time.’’

KISNA’s journey from a single showroom to a network of 25 across India is a testament to its vision and efforts. As the brand celebrates this important milestone, it reaffirms its commitment to excellence and its role as a leader in India’s vibrant jewellery market.

As KISNA Diamond and Gold Jewellery celebrates the opening of its 25th franchise showroom across India, the brand is not only expanding its retail presence but also deepening its commitment to social responsibility and sustainability. In an effort

to empower underprivileged communities, KISNA has been distributing Papad Making Machines and Sewing Machines, enabling individuals to start their own small-scale businesses and achieve economic independence on every showroom launch. Furthermore, the brand has also committed to provide food meals to those in need and plant saplings on behalf of every purchase made by its consumer base at the showroom.

KISNA Diamond & Gold Jewellery is a flagship brand from Hari Krishna Group, the parent company has a rich legacy spanning over 30+ years and supplies diamonds to 85+ countries across the globe.

KISNA Diamond and Gold Jewellery has distinguished itself in the competitive marketplace by prioritizing a consumer-centric approach that focuses on delivering exceptional value and personalized services.

For those seeking timeless

beauty and unmatched quality, KISNA invites you to celebrate life’s precious moments with the brilliance of its exquisite collections.

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JB Insights

Gold Rate-Locking and Advance-Booking Ahead Of Dhanteras 2026

The Strategy Is To Mitigate The Impact Of Heightened Price Volatility and Recent Bullion Price Corrections On Consumer Sentiment

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Ahead of Dhanteras on November 6, 2026, Indian jewellery retailers are aggressively leveraging advance-booking and gold rate-locking schemes to mitigate the impact of heightened price volatility and recent bullion price corrections on consumer sentiment.

Following subdued sales during Dussehra, retailers are banking on the dual convergence of Dhanteras and the upcoming wedding season to drive robust revenue recovery. Leading national and regional brands report optimistic projections, bolstered by strong interest in both heavy bridal pieces and budget-conscious solutions like lightweight jewellery and old-gold exchanges.

1. Market Context & Bullion Price Trends

Recent gold and silver trading ranges reflect elevated price levels driven by ongoing global geopolitical uncertainty, sustained central-bank purchases, and fluctuations in international currency markets.

  • Gold Prices: Standard 10-gram rates are hovering between Rs 1.42 lakh and Rs 1.44 lakh.
  • Silver Prices: Standard 1-kilogram rates range from Rs 1.95 lakh to Rs 1.96 lakh.

While high prices have created initial friction, recent price corrections have provided an entry window for consumers, encouraging advance commitments ahead of expected festive demand spikes.

 Retail Outlook & Strategic Schemes

To capitalize on festive tailwinds and hedge consumers against potential price surges, major retailers—including Kalyan Jewellers, Joyalukkas, Senco Gold & Diamonds,—have deployed price-protection mechanisms.

Rate-Locking Mechanisms

Advance-booking schemes allow buyers to reserve jewellery by locking in current gold prices. If prices rise before final delivery, consumers pay the lower locked-in rate; if prices decline, consumers benefit from the lower market price at the time of final settlement.

Consumer Buying Patterns & Product Demand

Rising gold rates are bifurcating consumer preferences into two distinct buying trends:

High-Value Bridal & Heritage Segment

Wedding-related purchasing remains a resilient anchor for the market. Consumers continue to allocate budgets toward high-ticket items, including:

  • Heavy Gold Pieces: Essential traditional bridal sets.
  • Heritage & Polki Work: Intricate traditional craftsmanship.
  • Diamond Jewellery: Increasingly favored in modern bridal trouseaus.

Budget Management & Value Optimization

To offset high unit costs for non-wedding or casual festive purchases, consumers are adjusting their buying strategies:

  • Lightweight Jewellery: Lower overall grammage to fit fixed budget caps.
  • Old-Gold Exchanges: Recycling existing family holdings into contemporary designs.

Key Insight: Senco Gold reported that old-gold exchanges now account for more than 50% of its overall business, underscoring exchange programs as the single most critical driver of sales enablement during high-price regimes.

 Operational Outlook & Risks

The immediate business outlook for Indian jewellery retailers hinges on execution during the final days leading up to Dhanteras and the subsequent wedding peak:

  1. Conversion Metrics: The final festive revenue numbers will depend on the successful conversion rate of advance bookings into finalized, fulfilled sales.
  2. Margin Protection: While rate-locking drives volume, unhedged price movements pose minor margin risks for smaller retailers lacking robust bullion hedging practices.
  3. Inventory Management: Retailers must balance inventory stocks between high-margin bridal inventory and fast-moving, lightweight everyday wear.

Indian jewellery retailers are entering the Dhanteras 2026 period with high expectations, relying on structural price-protection tools to overcome earlier seasonal slumps. As advance bookings build momentum, old-gold recycling and rate-locking schemes are effectively bridging the gap between record-high bullion prices and strong consumer appetite for seasonal gold accumulation.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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