Aevum, a Group Company of Arjun Jewellers Limited, has officially opened its doors in both cities, bringing with it a contemporary approach to natural diamond and platinum jewellery.

The grand opening marked an exciting milestone for the brand as it begins its journey of creating a jewellery experience that brings together timeless craftsmanship, contemporary design and the enduring beauty of natural diamonds and platinum.

The occasion was further elevated by the esteemed presence of Pallavi Sharma, Deputy Country Manager India & Middle East, Platinum Guild International & Jitesh Nair, Trade Manager, India, De Beers Group whose presence marked the significance of Aevum’s growing association with the Diamond & Platinum jewellery space.

With Rajkot and Morbi as its first two destinations, Aevum has set its sights much further. The brand has an ambitious vision of expanding to 11 stores by 2027, building a strong retail presence and introducing more consumers to jewellery that is designed not just for occasions, but for the moments that make life meaningful.

From celebrations and milestones to everyday expressions of individuality, Aevum believes every moment deserves a diamond.

Two cities today. Eleven stores by 2027. One vision to shape the future of modern diamond and platinum jewellery.

Rajkot and Morbi have a rich jewellery legacy and a growing appetite for contemporary designs. Aevum was launched here to bring together natural diamonds, platinum and modern, wearable jewellery for today’s consumers. Starting with these two cities is the first step towards our vision of building 11 stores by 2027.

Manish Ghadiya, Founder, Aevum Said:

“ Consumers today are looking for jewellery that is lightweight, versatile and expressive. Aevum focuses on clean silhouettes, contemporary forms and thoughtful detailing, with natural diamonds and platinum at the heart of its collections.”

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