New Premises
Aevum – A New Chapter Of Diamond & Platinum Jewellery Has Begun In Rajkot and Morbi
Aevum brings natural diamonds and platinum together with contemporary, everyday design, marking the first step towards 11 stores by 2027.
Aevum, a Group Company of Arjun Jewellers Limited, has officially opened its doors in both cities, bringing with it a contemporary approach to natural diamond and platinum jewellery.
The grand opening marked an exciting milestone for the brand as it begins its journey of creating a jewellery experience that brings together timeless craftsmanship, contemporary design and the enduring beauty of natural diamonds and platinum.
The occasion was further elevated by the esteemed presence of Pallavi Sharma, Deputy Country Manager India & Middle East, Platinum Guild International & Jitesh Nair, Trade Manager, India, De Beers Group whose presence marked the significance of Aevum’s growing association with the Diamond & Platinum jewellery space.
With Rajkot and Morbi as its first two destinations, Aevum has set its sights much further. The brand has an ambitious vision of expanding to 11 stores by 2027, building a strong retail presence and introducing more consumers to jewellery that is designed not just for occasions, but for the moments that make life meaningful.
From celebrations and milestones to everyday expressions of individuality, Aevum believes every moment deserves a diamond.
Two cities today. Eleven stores by 2027. One vision to shape the future of modern diamond and platinum jewellery.
Rajkot and Morbi have a rich jewellery legacy and a growing appetite for contemporary designs. Aevum was launched here to bring together natural diamonds, platinum and modern, wearable jewellery for today’s consumers. Starting with these two cities is the first step towards our vision of building 11 stores by 2027.
Manish Ghadiya, Founder, Aevum Said:
“ Consumers today are looking for jewellery that is lightweight, versatile and expressive. Aevum focuses on clean silhouettes, contemporary forms and thoughtful detailing, with natural diamonds and platinum at the heart of its collections.”
Joyalukkas, the world’s favourite jeweller, is expanding its presence in Jayanagar, Bengaluru with the launch of its second showroom in the in the locality. This continued expansion in Bengaluru reflects the brand’s growing commitment to one of India’s most dynamic and discerning jewellery markets.
A Golden Welcome for Jewellery lovers
To mark the opening, Joyalukkas has announced a limited-period inaugural offer of flat 50% off making charges on gold, platinum, silver, precious stone, diamond and uncut diamond jewellery. The offer will be valid until 8th November 2026, giving customers in Jayanagar and across South Bengaluru the chance to explore the new collections at exceptional value.
A Showroom Designed Around the Customer
The new Jayanagar 2nd showroom will also offer an extensive range of jewellery, from timeless traditional designs and elaborate bridal collections to contemporary pieces inspired by global trends. The spacious interiors and refined décor will provide a comfortable setting for every kind of visit. Like every Joyalukkas showroom, a team of trained professionals will be on hand to give personalised guidance, whether customers are shopping for a wedding, marking a milestone or adding to a personal collection.
Every purchase will be backed by the hallmarks that have defined Joyalukkas for over seven decades: certified purity, transparent pricing and customer-first service.
Growing with Bengaluru
Bengaluru has become one of Joyalukkas’ key markets in India. The Jayanagar 2nd showroom launch reflects the brand’s commitment and its mission to make jewelry shopping more convenient for to its customers, not just in the city, but in the neighbourhoods they call home. With its strong cultural roots and vibrant community, Jayanagar is a natural choice for opening a 2nd presence.
Dr. Joy Alukkas, Chairman and Managing Director, Joyalukkas Group
“Our second Bengaluru showroom in Jayanagar reflects our commitment to offering customers greater choice, trust and reasons to celebrate. We invite everyone to explore our collections and be part of this special occasion.”
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