National News
Kalyan Jewellers Reopens Bhubaneswar Showroom with Modern Makeover and Exclusive Launch Offers
Revamped space features contemporary interiors, expanded collections, and special promotions to enhance the customer experience
Kalyan Jewellers has officially reopened its redesigned showroom in Bhubaneswar, unveiling a modern and immersive retail environment that blends the brand’s traditional roots with a fresh, contemporary appeal. The transformation introduces an upgraded in-store experience, featuring elegant interiors, enhanced comfort, and a broader selection of jewellery collections.
The revamped showroom now offers a spacious layout and premium ambiance, displaying a comprehensive range of gold, diamond, and precious stone jewellery. Customers can explore signature collections from Kalyan’s in-house brands, including Muhurat for bridal jewellery, Mudhra for handcrafted antique pieces, Nimah temple jewellery, Ziah and Glo diamond lines, and Lila, the brand’s newest collection featuring coloured gemstones and diamonds.

Speaking on the occasion, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said: “Our vision with this relaunch is to provide a seamless, immersive retail environment that caters to our customers’ evolving tastes while maintaining our core promise of quality and trust. This showroom embodies our commitment to innovation and customer-centric service.”
To celebrate the reopening, Kalyan Jewellers has introduced a series of exclusive launch offers. Shoppers will receive 0.5 grams of gold free with every 10-gram gold purchase, delivering added value on their buys. Additionally, the brand’s Kalyan Special Gold Board Rate—the lowest standardized gold rate across all its showrooms—will be applicable for customers in Bhubaneswar.
Every purchase at the showroom will also be backed by Kalyan Jewellers’ trusted 4-Level Assurance Certificate, which guarantees product purity, lifetime free maintenance, detailed product documentation, and transparent exchange and buy-back policies. This reinforces the brand’s continued dedication to trust, quality, and long-term value.
The Bhubaneswar showroom relaunch is a key milestone in Kalyan Jewellers’ growth strategy, reflecting its commitment to elevating the customer journey through thoughtfully designed spaces, transparent pricing, and timeless craftsmanship.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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