Bollywood actress Vaani Kapoor inaugurated Aisshpra Gems & Jewels’ grand new showroom in Sigra, Varanasi, marking a major milestone for the brand in eastern Uttar Pradesh. The three-floor store is the largest yet from Aisshpra and represents a significant step in expanding the legacy of the Gorakhpur-based jeweller to a broader audience in one of India’s most culturally rich cities.

Known for her grace and elegance, Vaani Kapoor described the showroom as “a stunning confluence of India’s traditional heritage and modern style,” aligning perfectly with Aisshpra’s vision to blend timeless craftsmanship with contemporary design.

Aisshpra Gems & Jewels, with a legacy spanning over 85 years, has long been trusted by customers across eastern Uttar Pradesh. While the brand has served many buyers from Varanasi through its Gorakhpur base, the opening of this Sigra showroom brings Aisshpra’s signature collections directly to the heart of its expanding clientele.

Extensive Collections Inspired by Culture and Craft

Spanning three beautifully designed floors, the showroom offers a wide range of jewellery, including bridal, festive, and daily wear in gold, diamonds, silver, polki, and kundan. A standout feature is the temple-inspired collection, rooted in spiritual motifs and traditional artistry—paying homage to Varanasi’s cultural and religious heritage.

Exclusive Launch Offer

To celebrate the launch, Aisshpra is offering customers up to 50% off on making charges for gold and diamond jewellery on purchases worth ₹2 lakh or more, available for a limited period.

Strengthening Local Presence

Directors Atul Saraf and Anoop Saraf called the showroom a symbol of the brand’s commitment to Varanasi. “Our family has carried forward a legacy of trust and quality through generations,” they said. “With this new beginning in the spiritual heart of India, we are proud to offer Varanasi a jewellery experience that is both timeless and contemporary.”

For jewellery retailers and industry observers, Aisshpra’s expansion into Varanasi highlights a key industry trend: customer loyalty is increasingly driven by proximity, cultural resonance, and accessibility—alongside the quality of the product.

Kalyan Jewellers, one of the most trusted and leading jewellery brands, recently unveiled two new showrooms in the United Arab Emirates, located at Al Nahda (Sharjah) and Al Mankhool (Dubai). The grand openings were marked by the presence of Indian actress Sreeleela, who inaugurated both showrooms to an enthusiastic turnout of fans and patrons.

With these launches, Kalyan Jewellers’ presence in the UAE now spans 22 locations, strengthening its position as one of the most prominent jewellery retailers in the region. The celebratory events in Sharjah and Dubai witnessed large crowds, with customers lining up to be part of the festivities and catch a glimpse of the popular actress. The atmosphere was electric, reflecting the excitement and anticipation surrounding the brand’s continued growth in the region.

Speaking at the launch, Sreeleela said, “It’s truly a delight to be a part of Kalyan Jewellers’ grand showroom launches in the UAE. The brand has always stood for trust and elegance, and I believe their beautiful collections bring together heritage and contemporary design in a way that resonates with customers across generations. I’m honoured to be part of this special celebration.”

Commenting on the milestone, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “The overwhelming response to the launches in Sharjah and Dubai is a testament to the deep trust customers have placed in us. Our continued expansion in the UAE reflects our commitment to offering an exceptional shopping experience, marked by transparency, craftsmanship, and customer-first service. We are excited to welcome more patrons into the Kalyan family with these two new showrooms.”

The showrooms offer a world-class retail ambience and house Kalyan Jewellers’ extensive collections across gold, diamond, uncut, and precious stone jewellery. To mark the occasion, the brand has introduced exclusive inaugural offers, including a flat 50% off on making charges, valid until 30th June 2025. Additionally, customers shopping for AED 3,000 or more stand a chance to win a free flight ticket, with 50 lucky winners to be selected across Dubai. This offer is valid until 31st July 2025. The two offers can be availed across all their UAE showrooms.

At Kalyan Jewellers, customers receive the Kalyan Jewellers 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies—underscoring the brand’s commitment to trust and quality.

The new showrooms will also feature Kalyan’s exclusive house brands, including Muhurat– Wedding Jewellery, Mudhra – handcrafted antique jewellery, Nimah – Temple Jewellery, Glo – dancing diamonds, Ziah – solitaire-like diamond jewellery, Anokhi – uncut diamonds, Hera – daily wear diamonds, Rang – precious stone jewellery, and the newly launched Lila – coloured stones and diamond jewellery.

Kalyan Jewellers has officially reopened its redesigned showroom in Bhubaneswar, unveiling a modern and immersive retail environment that blends the brand’s traditional roots with a fresh, contemporary appeal. The transformation introduces an upgraded in-store experience, featuring elegant interiors, enhanced comfort, and a broader selection of jewellery collections.

The revamped showroom now offers a spacious layout and premium ambiance, displaying a comprehensive range of gold, diamond, and precious stone jewellery. Customers can explore signature collections from Kalyan’s in-house brands, including Muhurat for bridal jewellery, Mudhra for handcrafted antique pieces, Nimah temple jewellery, Ziah and Glo diamond lines, and Lila, the brand’s newest collection featuring coloured gemstones and diamonds.

Speaking on the occasion, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said: “Our vision with this relaunch is to provide a seamless, immersive retail environment that caters to our customers’ evolving tastes while maintaining our core promise of quality and trust. This showroom embodies our commitment to innovation and customer-centric service.”

To celebrate the reopening, Kalyan Jewellers has introduced a series of exclusive launch offers. Shoppers will receive 0.5 grams of gold free with every 10-gram gold purchase, delivering added value on their buys. Additionally, the brand’s Kalyan Special Gold Board Rate—the lowest standardized gold rate across all its showrooms—will be applicable for customers in Bhubaneswar.

Every purchase at the showroom will also be backed by Kalyan Jewellers’ trusted 4-Level Assurance Certificate, which guarantees product purity, lifetime free maintenance, detailed product documentation, and transparent exchange and buy-back policies. This reinforces the brand’s continued dedication to trust, quality, and long-term value.

The Bhubaneswar showroom relaunch is a key milestone in Kalyan Jewellers’ growth strategy, reflecting its commitment to elevating the customer journey through thoughtfully designed spaces, transparent pricing, and timeless craftsmanship.