National News
Jos Alukkas Unveils Renovated Showroom in Vijayawada with Exclusive Offers
Andhra Pradesh: Jos Alukkas has reopened its extensively renovated showroom in Vijayawada. The store was inaugurated by MLA Gadde Rama Mohan, with actress Nabha Natesh attending as the celebrity guest.
The event was attended by Jos Alukkas Managing Director John Alukkas.
To celebrate the grand opening, Jos Alukkas is offering a flat 50% discount on making charges of gold jewellery. Additionally, the brand has introduced special inaugural offers, including a ₹15,000 discount on every carat of diamond jewellery and a complimentary 500-milligram gold coin with every carat of diamond purchased.
Customers can also enjoy a 7% discount on platinum jewellery, zero making charges on silver ornaments, and special discounts tailored for wedding purchases. As a token of appreciation, a gift will be presented with every purchase. Furthermore, Jos Alukkas offers attractive benefits for customers wishing to exchange their old gold for new HUID-hallmarked gold jewellery.

Jos Alukkas, Chairman, stated, “Vijayawada has always been integral to our growth journey, and we are thrilled to deepen our connection with this vibrant city. The newly renovated showroom offers a unique jewellery shopping experience with a blend of traditional and modern designs.”
The store promises to bring the finest collection of gold, diamond, and platinum jewellery to the people of Vijayawada, catering to every occasion, from weddings to everyday elegance.
Jos Alukkas invites all jewellery enthusiasts to visit the new showroom and experience first- hand the elegance and craftsmanship that the brand epitomizes.
National News
Jewellery Manufacturers Seek Tax Relief As Rising Gold Prices Inflate Inventory Valuations
Higher Gold Prices Sustained Turnover Value, But Jewellery Volumes Declined As Consumers Adjusted To Costlier Purchases.
Jewellery manufacturers in Coimbatore have submitted a representation to the Government of India seeking a review of the existing methodology for valuation of gold inventory for income tax purposes, citing significant financial pressures arising from the sharp increase in gold prices.
According to industry representatives, the closing stock value of gold held by jewellery manufacturers and retailers is currently determined on the basis of the weighted average cost of inventory available at the end of the financial year. The sector has highlighted that gold prices witnessed an increase of approximately 65 per cent between March 2025 and March 2026, resulting in a substantial rise in the book value of inventory.
Industry stakeholders have stated that while the monetary value of sales turnover may have remained comparable to the previous year due to higher gold prices, the actual quantity of jewellery sold has declined as consumers adjust to elevated price levels. Consequently, manufacturers contend that the appreciation in inventory value is being reflected in taxable income despite the absence of corresponding realised sales and cash flows.
The industry has further represented that maintaining adequate gold inventory is essential for meeting consumer demand for a wide range of designs and product categories. As a result, manufacturers are unable to significantly reduce stock holdings without affecting business operations and market competitiveness.
Particular concern has been expressed by micro and small-scale jewellery manufacturers, who report increased working capital requirements and liquidity constraints arising from taxation linked to inventory appreciation. Industry associations have requested that the Government examine alternative valuation or taxation mechanisms that more accurately reflect realised business income and cash generation.
The representation seeks consideration of suitable policy measures to address the financial impact of inventory value appreciation on jewellery manufacturers while ensuring continued compliance with taxation requirements and supporting the sustainability of the sector. Hence, the government should take separate statement of the gold stock with the manufacturers every year. It should collect advance tax based on the sales.
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