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Jos Alukkas Unveils Renovated Showroom in Vijayawada with Exclusive Offers

Andhra Pradesh: Jos Alukkas has reopened its extensively renovated showroom in Vijayawada. The store was inaugurated by MLA Gadde Rama Mohan, with actress Nabha Natesh attending as the celebrity guest.

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The event was attended by Jos Alukkas Managing Director John Alukkas. 

To celebrate the grand opening, Jos Alukkas is offering a flat 50% discount on making charges of gold jewellery. Additionally, the brand has introduced special inaugural offers, including a ₹15,000 discount on every carat of diamond jewellery and a complimentary 500-milligram gold coin with every carat of diamond purchased.

Customers can also enjoy a 7% discount on platinum jewellery, zero making charges on silver ornaments, and special discounts tailored for wedding purchases. As a token of appreciation, a gift will be presented with every purchase. Furthermore, Jos Alukkas offers attractive benefits for customers wishing to exchange their old gold for new HUID-hallmarked gold jewellery.

Jos Alukkas, Chairman, stated, “Vijayawada has always been integral to our growth journey, and we are thrilled to deepen our connection with this vibrant city. The newly renovated showroom offers a unique jewellery shopping experience with a blend of traditional and modern designs.”

The store promises to bring the finest collection of gold, diamond, and platinum jewellery to the people of Vijayawada, catering to every occasion, from weddings to everyday elegance. 

Jos Alukkas invites all jewellery enthusiasts to visit the new showroom and experience first- hand the elegance and craftsmanship that the brand epitomizes.    

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National News

Correction In Gold Prices Prompts Margin Calls On Some Bullet‑Repayment Gold Loans

NBFCs, Have Started Shifting Toward EMI Based Gold Loan Products To Reduce LTV Vulnerability

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A sharp correction in gold prices over recent months has prompted margin calls on some bullet‑repayment gold loans, while EMI (regular‑instalment) loans have stayed largely insulated; this dynamic and recent RBI rules (effective April 1, 2026) have pushed non‑bank lenders to migrate toward EMI‑based products to reduce future margin‑call risk.

Bullet loans keep principal outstanding until maturity, so a fall in gold’s market value raises the loan‑to‑value (LTV) ratio quickly and can trigger margin calls or demands for extra collateral; lenders have invoked margin calls in some cases as prices fell over five months.

EMI loans reduce outstanding principal every month, creating an equity cushion that buffers the borrower against modest price corrections and so have remained largely unaffected in the recent correction.

Market participants attribute the correction to geopolitical events and renewed concerns about interest‑rate trajectories, which reduced safe‑haven flows and weighed on prices.

Key elements of the new RBI gold‑loan framework (effective April 1, 2026)

  • Tiered LTV caps: 85% for loans up to Rs 2.5 lakh, 80% for Rs 2.5–5 lakh, and 75% above Rs 5 lakh. This standardises collateral limits across lenders.
  • Requirement that borrowers repay principal and interest within 12 months (ending the widespread practice of rolling by paying only interest) and stricter auction/valuation and borrower‑protection rules (30‑day average or previous‑day price for valuation, faster release of gold on closure, mandated disclosures, auction reserve pricing rules).
  • LTV for bullet loans must be calculated on the total amount repayable at maturity, which makes bullet structures less attractive under the new framework.

Industry response and product shift

  • Non‑bank lenders (NBFCs, smaller finance companies) have started shifting toward EMI‑based gold‑loan products to reduce LTV vulnerability and margin‑call exposure, and to align with RBI’s consumer‑protection and repayment‑discipline aims.
  • Lenders say they can manage risks on short‑term loans and through active LTV monitoring, but the structural incentive now favours EMI schedules because they steadily reduce outstanding balances.
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