National News
Jos Alukkas Unveils Renovated Showroom in Vijayawada with Exclusive Offers
Andhra Pradesh: Jos Alukkas has reopened its extensively renovated showroom in Vijayawada. The store was inaugurated by MLA Gadde Rama Mohan, with actress Nabha Natesh attending as the celebrity guest.
The event was attended by Jos Alukkas Managing Director John Alukkas.
To celebrate the grand opening, Jos Alukkas is offering a flat 50% discount on making charges of gold jewellery. Additionally, the brand has introduced special inaugural offers, including a ₹15,000 discount on every carat of diamond jewellery and a complimentary 500-milligram gold coin with every carat of diamond purchased.
Customers can also enjoy a 7% discount on platinum jewellery, zero making charges on silver ornaments, and special discounts tailored for wedding purchases. As a token of appreciation, a gift will be presented with every purchase. Furthermore, Jos Alukkas offers attractive benefits for customers wishing to exchange their old gold for new HUID-hallmarked gold jewellery.
Jos Alukkas, Chairman, stated, “Vijayawada has always been integral to our growth journey, and we are thrilled to deepen our connection with this vibrant city. The newly renovated showroom offers a unique jewellery shopping experience with a blend of traditional and modern designs.”
The store promises to bring the finest collection of gold, diamond, and platinum jewellery to the people of Vijayawada, catering to every occasion, from weddings to everyday elegance.
Jos Alukkas invites all jewellery enthusiasts to visit the new showroom and experience first- hand the elegance and craftsmanship that the brand epitomizes.
National News
Gold Industry Proposes New Strategy To Cut Imports and Boost Local Economy
Precious Metals Refineries Forum (PMRF) Has Proposed A Two-Track System To Manage Gold More Efficiently
Following Prime Minister Narendra Modi’s call to reduce gold imports and foreign travel, major Indian bullion and jewellery bodies have submitted a new plan to the government and the Reserve Bank of India (RBI). The strategy aims to lower the nation’s trade deficit by tapping into the estimated 30,000 tonnes of gold sitting in Indian households.
This move comes after India’s gold imports jumped 24% to a record $71.9 billion in the 2025-26 financial year, with over 721 tonnes of gold brought into the country.
The New Strategy: Two Separate Systems
The Precious Metals Refineries Forum (PMRF) has proposed a two-track system to manage gold more efficiently:
- For Exporters:Â Imported gold should be strictly saved for jewellery exporters using one-year Gold Metal Loans (GML).
- For Local Buyers:Â Domestic demand should be met entirely by recycling household gold. This gold would be collected from citizens, refined locally, and sold back through jewellers and retailers.
Under this plan, people who deposit their idle gold could earn 2% to 2.5% interest, while businesses taking gold loans would pay an interest rate of 3% to 4%.
Fixing Why Past Schemes Failed
Previous government gold schemes failed to gain traction primarily because they left out local jewellers and lacked a proper banking structure. Without a joined-up system, institutions faced high financial risks from changing gold prices.
To fix this, trade bodies are calling for a complete system that includes:
- Direct involvement of trusted local jewellers. The schemes did not take off in the past because jewellers were not part of them. About 10% to 20% of family gold is held as bars or coins.
- Strong bank backing and secure storage vaults across the country.
- Tax incentives, such as removing the 3% GST loss when physical gold is converted into Electronic Gold Receipts (EGR), and offering income tax relief on the interest earned.
Industry Support
Industry experts say a smooth system is already possible. Collection and purity testing centres have confirmed that collected household gold can be processed within 48 hours and safely moved to secure, bank-approved vaults.
Representatives from the Indian Bullion and Jewellers Association (IBJA) recently held discussions with RBI officials to fast-track these changes.
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